Feiyue brand was founded in 193 1 year; 1980, Feiyue re-registered its trademark (the registration number of Feiyue brand is 10 1303, and the trademark is still in use today). 20 17 "feiyue" trademark was transferred from shuangqian group to Shanghai warrior shoes co., ltd.
These two brands once belonged to Shanghai Rubber Shoes Company, so it can be said that Pull Back Shoes are the predecessors of Leap Shoes. The predecessor of Warrior, Yichang Rubber Products Factory, was founded in 1927. 1935 officially registered the "warrior" footwear pattern trademark. After liberation, after 1956 public-private partnership, Shanghai rubber industry was merged, reorganized and renamed.
The pull-back and leap-forward style design hides the feeling of the past, especially the pull-back shoes, which won the championship from the women's volleyball team in one fell swoop, and their subsequent designs have not changed much in the classic style.
brand introduction
Shanghai Warrior Footwear Co., Ltd. is an independent legal person enterprise fully invested by Shanghai Huayi (Group) Company, specializing in the research, development, manufacture and sales of Warrior brand sports shoes and various footwear products. Products sell well all over the country and are exported to dozens of countries and regions such as Southeast Asia, Middle East, Europe and America.
Warrior footwear industry is based on the product development concept of "people-oriented, advocating sports and promoting health" and takes technological innovation as the core. While actively developing popular and popular sports and leisure shoes, we also focus on developing high-tech cold-bonded professional sports shoes and outdoor fitness sports shoes.
Strive to contribute to the improvement of competitive sports and national fitness in China; Through brand operation and technical management, we have also expanded various portable injection-molded leisure shoes, rain boots, sandals and other products.
In recent years, pull back shoes have actively innovated their thinking. On the basis of adhering to the overall positioning of the Warriors' sports brand, the product structure positioning direction of "fashion sports, health sports and professional sports" is established around the brand connotation theme of "classic, fashion and professional" (targeting youth, middle-aged and elderly people and professional consumer groups respectively).
Constantly develop high-end pull-back products that are widely welcomed by fashionable youth and various consumer groups. Warrior footwear firmly grasped the rare historical opportunities of the 2008 Beijing Olympic Games and the 20 10 Shanghai World Expo.
Vigorously carry forward the new fashion style of national brands; Under the background of the government's vigorous promotion of brand strategy, the development of Huili footwear industry has received extensive attention and support from all walks of life, and the influence of Huili brand in the market has reached the best level in history.
In 20 10, the company's sales and total profit increased by 50% and 30% respectively. In 20 1 1 year, the total sales volume and profit increased by 49% and 66% respectively, and in 20 12 year, the total sales volume and profit increased by 70% and 44% respectively, achieving a historic breakthrough development for three consecutive years and achieving a good start of the Twelfth Five-Year Plan.