In recent years, our province has implemented the Healthy China Strategy and the National Fitness Strategy, and constantly improved the national fitness service system. The events created by the people in our province are constantly emerging, which has built a stage for the majority of fitness enthusiasts and added vitality to the national fitness cause in our province.

Grassroots events set off a fitness boom.

In many people's memory, sports events seem to be only related to professional athletes. But now in Qinghai, the concept of national fitness has been deeply rooted in people's hearts, and the passion of sports is not only in competitive sports, but also in grassroots sports competitions.

The Super Cup of Inter Milan Fans Association held in Xining not long ago is an out-and-out grass-roots event. Different from other football matches, the participating teams and organizers of this competition are all composed of fans of Inter Milan Football Club. * * * There are 6 teams participating.

"We set up this team in 2065438+September 2003. It is the first football team in Xining, taking part in amateur leagues, and the team has a certain popularity and influence in the local Football Association. Later, I gradually came up with the idea of running my own competition. After a period of hard work, the 6 th Inter Milan Fans Association Super Cup settled in Xining. " The head of the football team of Xining Inter Milan fans said.

It is understood that the Super Cup of China West Inter Milan Fans Association is a traditional football match between Inter Milan fans in the western region, which has a far-reaching influence on the Inter Milan fans' organization in the western part of China, and is also a famous brand competition among China Inter Milan fans. In the past six years, regional associations have vigorously promoted Inter Milan Football Club in combination with regional characteristics, United Inter Milan fans from all over the world, and promoted the healthy development of domestic folk football.

In addition to football, other fields of folk grassroots events have also taken root in our province. Through such folk sports events, it not only popularized sports events, but also strengthened the exchange and study between Qinghai and other provinces, which also played a role in boosting the development of national fitness and sports industry in our province.

The government and enterprises create competition together.

With the increasing demand for national fitness, people's enthusiasm for participating in and watching sports events is also rising. In our province, many sports companies, real estate companies and other enterprises in various fields have realized the growing demand for national fitness, or cooperated with government departments or operated independently, and carried out grass-roots events such as roller skating, square dance, running, hiking and ball games, while various popular marathon, road running, cross-country running, cycling and other events have emerged one after another.

Mr ge, general manager of Qinghai jinpao sports event planning co., ltd, said that sponsoring sports events plays a very important role in establishing corporate image. "Large-scale sports events include organizers, organizers, sponsors, athletes and many other roles. As sponsors, enterprises and businesses can take this opportunity to establish close ties with government agencies hosting the Olympic Games and lay the foundation for future development. " Mr. Ge said.

The commercial development of sports events continues to heat up.

In the process of the gradual development of folk sports, some new problems have also appeared. For example, when many sports events are established or developed, they don't know how to win the financial support of the government. For the national league, where they will strive for support, ownership has become the core of controversy. The contest involves the communication and docking of public security, fire protection, health and other local departments, which has also become a problem to be solved in holding the contest.

Facing the increasing sports consumption, how to further develop sports products and services is a problem that organizers of folk sports games need to consider.

Fortunately, as a sunrise industry, sports has attracted more and more attention from all walks of life, and more capital has been injected into the sports industry. Many sports events in our province are mostly named events, which also shows that the commercial value of various sports events in our province has been effectively developed, and the commercialization of sports events has been significantly improved, which has played a role in promoting folk sports events in our province.