Risk and risk management of gymnasiums, now more and more people are exercising, and many people are also starting to exercise. There are more and more gyms, and people have different views on fitness. What should I pay attention to when opening a gym? Look at the risk and risk management of the gym.
Gym Risk and Risk Management 1 Gym Financial Risk
Financial risk is an inevitable problem in the financial management of gymnasiums. Financial risks exist objectively, and gyms can only take effective measures to reduce them, but not eliminate them. The financial risks of the gym are reflected in the following points:
1. Financial risks brought by pre-sale.
At present, in China, most gyms are pre-sold, which can get cash flow and withdraw most of the funds in a very short time. This is a good thing in itself. We can spend more time on the details of the gym, such as good service and good management, but many people don't consider these problems and regard this part of the funds as profits and use them at will.
What's more, the advance payment is directly used to start non-profit enterprises. Short rent only paid the deposit for the site and equipment system. After receiving the advance payment, we began to spend money on decoration and make up the balance, and there was little cash flow in advance sale. For this kind of gym, the operation is just like collecting money. Once it stopped, the capital chain was broken and it ran away in the past two years. Most gyms are closed.
Relevant statistics show that in 20 17, the total number of gymnasiums in China increased to 70,000, with a growth rate of 27%. However, in 2065, 438+08, 60% of these gymnasiums faced the risk of loss and closure, which shows that.
2. Gym operators don't have the concept of cost control and fight price wars.
In the gym industry, the initial investment is relatively large and it takes a long time to recover the principal. It usually takes two to three years to recover the investment, but due to the pre-sale mechanism, the threshold for entering this industry is greatly reduced. Because of this, the competition in the gym has also greatly increased. Many gyms fight price wars with the mentality of "I will take a back seat even if I die". 10 years ago, gyms were all high-end places, and the price of those annual cards had reached 3000 yuan. But now prices are rising. I have seen a fitness card with 500 yuan a year.
Over-marketing and price war regardless of cost do great harm to the market, which will seriously affect the development of fitness industry and destroy the living soil of gymnasiums. At present, the average life span of gymnasiums in China is only 1-2 years, while the average life span of conventional small and medium-sized enterprises is 3 years. The current situation of the fitness industry can be imagined.
3. The fitness industry lacks professional financial personnel.
At present, most of the financial personnel recruited by gyms come from other industries. Because the fitness industry itself has its particularity, it is a relatively new industry, and the financial management environment is not very sound, lacking many financial management processes and systems. There are even many gaps, and in the field scene, they often fall into an embarrassing situation with no rules to follow. However, the financial personnel recruited by gymnasiums often follow the financial management mode of the original industry according to inertia, and they don't know much about the characteristics of fitness products, which will bring certain risks to the operation of gymnasiums.
So how to effectively reduce these financial risks?
1, implement budget management system.
There is no problem with pre-sale, but we must make budget allocation of pre-sale funds in advance in combination with our business objectives. For example, our goal is to break even in two years, so we need to calculate the number of members needed to break even, and then assign tasks to each year, quarter and month, and make a good cost budget and marketing budget according to our monthly cost, the cost of obtaining each member, the hardware impairment reserve and so on.
2. Adopt advanced financial management tools.
Using advanced financial management tools can help gymnasiums to establish a complete financial process and reduce financial risks.
Wei Jian Gym Management System has served more than 265,438+000 gymnasiums, and is familiar with the management process and financial process of gymnasiums. Thanks to Wei Jian's iterative upgrade, the workflow of the system is more in line with the operation process of gymnasiums. The data display, viewing and export functions of the financial section can greatly help the financial staff in the gym to reduce financial operations and make the accounts faster and more concise. You can click on the free trial.
3. Continuously improve the industry standards of fitness industry at the national level.
It can be predicted that it is inevitable to introduce policies and regulations at the national level to regulate the fitness industry environment, but it will take time. At present, Shanghai has introduced the policy of prepaid management, and I believe there will be more regulations in the near future to create a good growth soil for the fitness industry.
Risk and risk management of gymnasiums 2 Any investment depends on risks and benefits. To open a gym, you need to do detailed market research in the early stage, and then choose a suitable venue. The choice of gym venue is very important, which directly affects the later business development, so the location of the gym is very important. Once you make a mistake, there will be a series of collateral effects later.
Then there is the orientation of the gym, which is also very important. You need to determine what kind of gym you want to open, traditional? Smart? What are the development advantages? Once the orientation of the gym is not determined, it is difficult to find its own development direction in the later stage of operation, which has a great impact on the operation of the gym.
Then there is the design and decoration style of the gym, whether it can bring a good visual experience to members; There is also whether the management of the gym has the ability to be a manager; Do you have a professional team to help you run it, because the gym is a big project after all, and investors alone can't run it.
Based on these, you need some management experience and related industry experience. If you don't have a deep understanding of this aspect, the investment will definitely take a detour, and you can choose to cooperate with a professional gym management company. The company has mature management experience and operation experience, and will provide powerful full-time custody service for every investor, so that you can avoid detours and learn some management experience and operation experience in the process of opening a store.
Most risks come from your own ignorance, so you must know how to leverage!
Risk and risk management of gymnasiums 3 Six management problems that gymnasiums often face.
Vicious competition in the same industry leads to losses in many ways.
Most gyms have the same business projects, market positioning and marketing strategies. There has always been a saying in the industry that "80% of gyms have robbed 20% of consumers". Coupled with the nonstandard fitness market, lack of formal terms and industry protection, the competitive market is disorderly, and finally, like some household appliances, it enters a dead end of price war.
Gym utilization rate restricts operating income
At present, gyms are overcrowded most of the time, especially at peak hours. In fact, the peak hours of the gym only account for 1/5 of the business hours. Although most gyms have taken some promotional measures such as off-peak discounts, due to the lack of research on the needs of bodybuilders, the services provided are limited to single fitness, which is unattractive and cannot achieve the effect of diverting members and guiding consumption.
Only pay attention to their own functions, not to dig deep.
At present, most gyms have really made great efforts in the development of fitness functions, from hardware environment and equipment selection to group training courses, training methods and supporting facilities. However, members' fitness enthusiasm still cannot be fully mobilized, which is directly manifested in the low renewal rate and high turnover rate of members.
Excessive expansion, capital chain fracture
Most gyms blindly expand and actively occupy the market, as if they can become the backbone of the industry. As everyone knows, the wrong investment strategy and rapid expansion have accelerated it to a point of no return. Before the old store went on the track, it vigorously expanded the new store, resulting in heavy debts. As a result, clubs that are already short of money are even more stretched and insolvent, resulting in an avalanche effect. Gyms keep throwing money at new stores, and the battle line is too long, which makes the overall expenditure increase. In the case that the inflow of funds can't meet the expenses, they have to keep borrowing from banks, delay repayment to creditors, and interest expenses are increasing day by day. In addition, many clubs lack close cooperation with banks in the process of business development, which leads to the lack of bank backing when the company has financial difficulties, and finally it is forced to declare liquidation when the capital turnover is not enough.
Blind development, deviating from the market trend
Talking about the management experience, many gym managers said frankly: "The operating cost is really too high now!" When the fitness industry was just emerging, many gyms chose their stores in the basement. In addition, with the intensification of competition, many clubs blindly compare the size of facilities and space. Therefore, they rented a huge space, but the actual utilization rate was very small. In addition, the rent has risen sharply year by year, which is another reason for the closure of the gym.
The business strategy failed to adapt to market changes and expanded too fast, which was fatal enough, and the mistakes in business strategy accelerated its liquidation.
Most gyms feel the pulse of market profits after their initial success. This strategy may have been very successful a few years ago. However, times have changed. At present, property prices and rents in various places have skyrocketed, and the operating environment of the fitness market has changed greatly. The larger the area, the more the rental costs and the more employees are employed. At the same time, the operation of the fitness industry has its own rules, unlike other industries, the investment will soon pay off. Many operators ignore this market rule, mechanically pursue the original development model and blindly expand the number of stores. Because many newly opened stores lack customers, it is impossible to make a profit within a few years, which leads to deeper and deeper.
Fitness instructors frequently jump ship.
Frequent staff turnover increases the operating cost of gymnasiums: the gymnasiums that dig people should give the resigned fitness instructors more preferential treatment than the original clubs, while the dug clubs should dig people or increase the cost of recruiting and training new people. More importantly, the high turnover rate of coaches has hit the morale of gyms and disrupted the development plans of gyms and clubs. The departure of excellent coaches also affects the shaping of the image of the gym itself, which is not conducive to the long-term development of the gym.
Moreover, due to this abnormal flow, many fitness instructors are waiting for the price, and they choose to change jobs as soon as they have a good opportunity. Some coaches also took away members' information and even the business secrets of the original gym when they changed jobs, which greatly damaged the interests of the gym.
In addition, the market positioning is vague and unattractive, and the investment strategy is divorced from reality and scientific. In terms of investment strategy, many shops are unscientific, divorced from the local environment and blindly developing. Lack of effective risk assessment, weak internal control and difficulty in accountability are also one of the reasons for the closure of gymnasiums.
It must be admitted that the fitness industry is a sunrise industry, which makes many people see the opportunity to invest in the fitness industry. It is this optimism about the fitness industry that has brought more intense competition. If you want to do a good job in this industry, you must think about how to deal with the market and how to operate it. It is an unavoidable problem for all gym operators, and it is also the most important problem currently facing.