There are countless examples of details winning.
The goal of the famous Swiss Swatch watch is to show its exquisiteness, fashion, art and humanity in every detail. In addition, as the seasons change, Swatch constantly changes the theme. Dial, hour hand, minute hand, strap and clasp are all sources of Swatch's creativity. It tries to explain every idea perfectly in such a narrow space as a watch. Swatch is especially popular among young people. Every image, every color and every detail of Swatch contains the password of youth and personality, which may be the reason for its popularity.
Similarly, the design of Motorola's classic mobile phone V70 is also a model of winning by "details". In the words of its creator, IuliusLucaci, a senior mobile phone designer from Motorola, Italy, the V70 is the result of "continuous creation" and "unexpected design". Design details 1 is a unique way to open the lid by rotating 360 degrees at will; The design of opening the lid is inspired by the folding fan in the East. The second design detail is that the super-large LCD screen displays a dark blue background with white input, and the outer ring of the screen can be changed into multiple colors; The keyboard inspired by the dark blue background looks like a deep-sea night drill.
Innovation is a very fashionable word in the business world, but countless practices have proved that innovation often exists in details.
Some people mistakenly believe that innovation begins with grand goals and finally attracts much attention. This makes it easy for people to ignore the details and become a "bottleneck" that restricts innovation. However, details are the source of innovation. If you want to get innovation, you must understand that "if you don't choose trickle, you can only become the sea;" Don't refuse a cup of soil, you can make a mountain.
At present, many enterprises are always accustomed to seeking perfection when seeking innovation, whether in technological innovation or management innovation, and rarely have the care and patience of "seeing the spirit in details". On the contrary, Zhang Ruimin, CEO of Haier Group, said when talking about innovation: "Innovation is not equal to high technology, and innovation exists in every detail of the enterprise."
In fact, in Haier Group, there are countless cases of detail innovation. Only the company has dozens of small inventions named after employees every year, such as Yunyan mirror, Xiaoling wrench, Qi Ming welding torch, Xiufeng punch, etc. These innovations have played an increasingly obvious role in the production and technology of enterprises. Although every detail seems small, a small change here and a small improvement there can create completely different products, processes or services. If innovation is a "qualitative change", then this "qualitative change" will naturally realize great change and innovation after the accumulation of "quantitative change". Many things seem simple but complicated, and seemingly complicated but simple. Only by paying attention to details and proceeding from details can enterprises achieve effective innovation.
The successful experience of many small and medium-sized enterprises in Japan is that manufacturers can always pay close attention to the requirements of consumers and produce related products in their daily lives. Some manufacturers spend a lot of money on consumer electronic products in the form of prize competitions. For example, the "three-way" power switch, which is often used in our life, was invented by Kōnosuke Matsushita, who has the title of "God of Management" and was inspired by the occasional discussion of housewives.
In recent years, with the popularity of concave floor in Japanese families, it is difficult for ordinary brushes to clean the dust in pits. A factory in Shizuoka Prefecture, Japan introduced a new type of brush to solve this problem. Once launched, the demand exceeds the supply. It turns out that they adopted the invention of an ordinary housewife. The lady was inspired when she saw that cats and dogs' tongues could lick all the food on the plate. She remembered that a sponge could be placed under the bristles, so that the brush could "lick clean" the sunken dust like a dog's tongue.
This factory in Jinggang County, after learning of this woman's invention, found that the effect was very good after the experiment, and immediately bought this invention and sold it well after it was put into the market. The housewife who invented this brush can also get an invention prize of 6.5438+0.5 million yen from the factory every month.
Sometimes a small detail will stimulate your creativity and give you inspiration to solve difficulties.
Located in Newport Bay, Oregon, USA, it has beautiful scenery, breezy sea breeze and tranquility all year round. In a small town in the bay, people seem to live a life far from the world. Everything fell asleep except the sound of the waves hitting the coast. No rock, no hippies, no punk, no pollution in big cities. Occasionally, tourists come here in twos and threes, which is particularly eye-catching. Sally and collier decided to open a hotel here.
This is undoubtedly a risky move. Hotels that rely on tourists for meals face few outsiders every day. Most people who come to town to do business live in government-run guest houses. Friends and relatives all think so: it's crazy.
But eight years later, when people saw the hotel named "Sylvia Becky" called "Sally and Collier" again, the business was so prosperous that tens of thousands of tourists stayed here every year. If you want to check in now, you need to book a room two weeks in advance. Of course, this town is becoming more and more popular, but peace remains.
How do Sally and Collier attract tourists?
The answer is fiction.
Eight years ago, Sally and Collier worked in a big hotel in Oregon. At work, they find that many people don't want to go to hotels' bars, casinos and gyms, and they don't like watching movies and TV. Instead, they will calm down and read books in their rooms. Visitors often ask whether Collier Hotel can provide some world famous works. Not in the hotel. Collier, who loves reading novels, satisfied them. As more and more people asked questions, Sally began to pay attention.
After a while, she found that this consumer group is quite large. The pressure of modern society is very impetuous. People strongly demand to release themselves. Some people are crazy in bars and seek excitement in casinos to vent, while others prefer to find a quiet place to keep themselves away from all troubles and pressures. Reading is the best way. Is it feasible to open a hotel specifically for this group of people? In a small talk, Sally told Collier the idea. Unexpectedly, he noticed this phenomenon long ago, so the two hit it off and decided to open a "novel hotel" in partnership.
In order to be quiet, they finally chose the new harbor, a remote town. They raised money to buy a three-story building with 20 rooms. There is no TV in the room, no bar, casino, gym or even ice pool in the hotel.
This is what Collier and Sally want to achieve. In Hemingway's guest room, people can see the rising sun. Through an old typewriter in the room and the head of an antelope hanging on the wall, people will immediately think of the touching plot descriptions in for whom the bell tolls, such as The Old Man and the Sea and The Bells in the Battlefield, and can't wait to read these novels from Hemingway's bookshelf. That comfortable feeling may never be forgotten.
All the story descriptions and characterization were displayed in the room under the careful planning and arrangement of Sally and Collier. It is puzzling that as soon as their hotel is put into use, the number of tourists coming here is increasing day by day. Although it has a word-of-mouth effect on this novel hotel, a few sparse foreigners may not be able to digest it themselves, and the impact will not be so fast.
It turned out that Collier and Sally had already begun to attract customers when they were decorating the hotel.
Since it is a novel hotel, natural customers are people who are close to books. In order to facilitate contact and communication with customers, they opened a bookstore in Oregon. Anyone who comes to the bookstore to buy books can get the introduction of Sylvia Becky from Novel Hotel and a discount card for opening. Many people were attracted by this strange hotel after seeing this colorful introduction with pictures, and some people immediately booked rooms. In order to expand the number of customers, Sally also contacted other bookstores in Oregon, hoping that they would include the introduction of "Novel Hotel" when selling books. This all-round targeted attack has won them a stable source of tourists. This form has continued until now.
With the passage of time, the influence of "novel hotel" is expanding day by day. Sally Bookstore and Collier Bookstore are thriving, which also shows the increase of their "novel hotel" guests. In every room and yard of the hotel, people who read novels, meditate and bury themselves in writing can be seen everywhere, and even some big-name actors and screenwriters discuss scripts here. Some newlyweds are proud to spend their honeymoon in the "Colette Room" named after the French woman writer Colette.
Creativity comes from details of life. Some seemingly useless details can often inspire your inspiration and bring you extraordinary creativity. As long as we have an eye, useful details will be everywhere. As long as we grasp the details carefully, we will find a solution to the difficulty.