1. Punch in/sign in
Punching in/signing in every day can get rewards, and punching in/signing in continuously can get more rewards. Awards can be medals, points or other prizes.
This kind of gameplay is more suitable for active users and increases the stickiness of users. It is usually common in fitness, reading, shopping and other fields.
test
Through a few simple questions, you can "measure" the results that are relevant to you but you don't know.
This test is suitable for communication. The more content that can show the user's personality, the more it can attract users to forward it to friends circle or even brush the screen.
answer the question
Answer the question correctly and you will get a certain reward, which can be prizes, discounts, points and so on.
The answer is suitable for innovation and promotion, and can also be used to conclude a transaction. The effect depends on whether the reward given is large enough.
Step 4 play a prank
This is easy to understand, that is, guessing is rewarded.
Quizzes usually appear in sports fields such as the World Cup and NBA. In addition, those who make integral systems can also join this kind of gameplay, which is mainly used to consume user points.
5. Competition/ranking
By participating in the competition, the top players can get relevant rewards.
This kind of gameplay is usually used for communication, which has a good effect on brand promotion and can also get a large number of accurate fans (excellent contestants).
6. Red envelopes
It's simple. I will give you a red envelope.
This kind of gameplay is very suitable for novelty, no matter how small the face value is, this kind of unearned gain is the user's favorite. Especially in the field of wealth management and finance, if you give users a large denomination of experience money, users will be more willing to pay attention to your products.
7. lucky draw
Literally means winning an award.
This game is similar to the red envelope game. The prizes that can be won here are usually set. Prizes are generally financial experience money, experience courses, coupons and so on.
8. Temptation
Users contribute their own content and strive for the award.
This kind of gameplay usually requires a particularly attractive reward, or the theme of the content pokes the user's heart and makes the user want to share it very much. However, it is generally not recommended to play this game from the media unless you are rich or your users are particularly sticky.
9. Pintuan
Grouping means that users need to forward it to their friends voluntarily, so that friends and themselves can get some benefits together.
This kind of gameplay is most commonly used to promote innovation, especially in the field of e-commerce. For example, Pinduo has won hundreds of millions of fans for himself by playing this game.
10. Dress up
Just click or drag to create your own imaginary image.
This kind of gameplay is used for communication, and the picture is used to screen. If you can help the user to realize a scene that he can't realize in real life, or that he hasn't owned or thought about, he will be willing to participate in it and forward it to a circle of friends to show off in order to get social conversation information.
1 1. Story
By telling stories, let users feel your point of view more deeply.
Netease is really the TOP 1 for telling stories on the Internet. Confessions about whales are an excellent idea on the screen. I suggest you feel it again. Really shocking!
In addition, Netease has other high-quality H5, you can also search and have a look. Daniel's play is really worth feeling.
12. Vote/choose
Everyone saw this. A classmate friend whom I haven't seen for many years sent you a message asking you to vote and praise something so that his (her) child can win a first prize or an award.
This kind of play is generally used for promotional activities. It will be more effective to use this game on the basis of a certain number of fans. Otherwise, the activity will not be done much, the participation of new users will not be hot enough, and the effect of the activity will not be too good.
Offline activity form routine
The above 12 games are just basic games. Although those games look complicated, in fact, through these three routines, many more fun offline activities can be extended.
1. Play overlay
Generally, we will choose at least two basic ways of playing to overlay.
For example, punching in/guessing+lucky draw/red envelope, soliciting contributions+voting/selection, soliciting contributions+dressing+voting/selection, team fighting+punching in+red envelope.
As long as you dare to think and use your imagination, you can play any kind of game in various forms. Of course, you must pay attention to the user's operation process, otherwise it will increase the operating threshold and make users unwilling to participate.
2. Element replacement
All the above gameplay contains many elements, which can be replaced according to your purpose and product, thus making this gameplay more integrated with the tonality of your product.
For example, it is also a reward for punching in. Fitness-related is that you can get the Medal of Fitness Honor by punching in continuously. Car-related is to get a barrel of oil (you can go to the gas station to change the oil). Education-related is that you can get coupons or experience classes by signing in continuously.
The key point of this routine is actually to make your activity more suitable for the tonality of the product, so that users can accept this activity more naturally and willingly.
Friction hot spot
This routine must be known to everyone. Hot spots now have their own traffic. As long as your activities are related to hot spots, you will have self-growth in traffic without promotion, so if you can naturally combine hot spots to do activities, I suggest you do so.
Finally, the output of the activity form is shared here, hoping to bring you some help.
In addition, the article "Official WeChat Account of Activity College" also introduces a lot of knowledge about the form of activities. There are too many contents, so I won't introduce them one by one. You can pay attention to it, there is an activity planning plan at the end of the article!