Article 1 of tanabata activity planning Purpose: To promote activities on Valentine's Day on Tanabata. This can improve the popularity of nail shops, expand new customers and give back to old customers.

Activity time: 20xx from July 20th to August 2nd.

Location: Manicure Shop

Target audience: fashionable female consumers aged 20-50.

Promotion:

1, banner publicity. You can hang a banner under the signboard of the nail salon. It is also a low-cost publicity method to let passing customers know clearly the location and promotion activities of nail shops, which can be used as a reference for small nail shops.

2. Distribute leaflets. One week before the event, you can arrange for people to distribute leaflets first. On the printed leaflet, the time limit, place, object and specific operation mode of the activity should be specified in detail. It is best to briefly introduce the specialty nail art projects in the store, such as the most fashionable French nail art, alternative nail art and so on (with pictures). Or, you can send some nail art works at the same time, so that customers can have an intuitive evaluation.

3. Warm SMS /QQ information. I believe that many nail salons have established customer files, taking advantage of the Tanabata plot, send them a blessing message in advance, and promote this promotion by the way. Promotion content: 1, which is guaranteed to be a preferential promotion. Discount is the most common promotion method in nail shops, and many consumers have come into contact with it and tend to do so. On Valentine's Day on Tanabata, nail salons can offer discounts on different grades of nail pieces.

2, membership card promotion. After the customer finishes the manicure in the shop, the clerk can ask the customer to apply for a membership card. The role of the membership card is that any manicure can be discounted at any time, thus locking customers, which is equivalent to small profits but quick turnover.

3. Promotion of the latest nail project. In order to compete, nail shops regularly launch new projects to attract customers. On Valentine's Day on Tanabata, you may wish to publicize the newly launched nail art project and let customers know about it, because you have time at this time.

Precautions for promotional activities:

1, pay attention to training employees, from welcoming guests to manicurists, all need technical training and sales skills training.

2. Consider cooperating with beauty salons, fitness centers and other units to promote each other's products. * * * Sharing customer resources is an economical and fast way to get customers.

3. Compare with other well-run nail shops around to see the gap and advantages.

Tanabata activity planning Part II I. Activity background

Tanabata is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation wait for the answer, and the collision between hearts leads to eternal love in generate.

Tanabata is a typical Valentine's Day in China, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.

Second, the activity name:

Oriental Plaza "Love Around" Valentine's Day True Love Party

Third, the theme of the event

Rose mood, love you and me

Theme interpretation requirements: take "simple but impressive" as the design idea, combine the emotional process of lovers from acquaintance to love, and create a romantic, warm and strong Valentine's Day atmosphere through interactive games interspersed with programs, reveal the true meaning and expression of love, let people participate and enjoy it happily, and learn to express love, cherish love and care for love.

At the same time, it provided a stage for young couples to express their feelings and an opportunity for interactive get-together, created a happy scene of "love is around", triggered the thinking of "harmony and care", and then introduced the theme of this activity.

IV. Purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.

(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

Verb (abbreviation for verb) time and place

Time: the seventh day of the seventh lunar month in 20xx.

Venue: Oriental Plaza Grand Stage

Organizational structure of intransitive verbs

Organizer: XXX

Organizer: XXXX

Seven. activity

Mainly divided into the following four basic links:

Interactive games in each theme link are interspersed with guest performances to connect.

1, unique, show love.

Opening program: Love is Expressed —— Guests perform classic love songs in duet (omitted)

Interactive game: Love is interactive-Speak out your love loudly, the song Solitaire (male and female pull songs) (omitted)

Participants: the host and the couples selected on the spot.

Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)

2. Unique Tibetan love

Connection program: Love is in the heart-guests perform modern dance (omitted)

Interactive game: Love is a surprise-mysterious gift, confession of truth (omitted)

Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.

Prop demand: gifts and flowers given by couples (omitted)

3. Unique and cherished

Connection Program: Love is Giving —— Love Poem Recitation or Emotional Story Telling or Sketch by Guest or Host (omitted)

Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)

Love lies in being careful-one in a hundred, and testing each other's familiarity through the identification between lovers (omitted)

Love is to cherish-empathize, and simulate the scene to make couples feel the importance of each other's hearts (omitted)

Participants: enthusiasts and interested audiences.

Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).

4. Unique and eternal love

Connected Program: Love Forever —— Guest of Folk Music Performance (omitted)

Interactive Games: Love lies in Commitment —— Declaration of Truth, Large-scale Solicitation, Affectionate Transmission and On-the-spot Report (omitted)

Love is in the same heart-through * * *, Qi Xin works together to overcome obstacles and build a love hut belonging to two people (omitted)

Participants: enthusiasts and interested audiences.

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

Eight, organize the implementation:

1, activity organization

XXX

The planning of "only showing love", "only hiding love", "only cherishing love" and "only lasting love" shall be implemented by all organizations through consensus.

2. News public relations

XXX is responsible for inviting the leaders of relevant guidance units,

And is responsible for contacting and organizing reports to news organizations.

It is planned to invite major news organizations such as XX Radio Station to cover and report.

3. Capital goods:

XX Plaza provides funds for activities and is responsible for venue arrangement and related matters.

Nine. Media publicity

Publicity mode: "TV media+online media+print newspaper+radio station+"

There are six ways to promote POP advertisements and leaflets at the event site.

Main media:

(1) TV media: Zigong TV Station, lifestyle channel, etc.

(2) Online media: Sina, Sohu, the activity homepage of Oriental Plaza, major campuses, etc.

(3) Printed newspapers: Wen Wei Po, Morning Post and Youth Daily.

Media plan:

Early stage: Publish theme advertisements in major newspapers, making Oriental Plaza the focus of attention from all walks of life.

Mid-term: carry out a series of publicity activities in Oriental Plaza, Wuxing Street and nearby universities to create a "business card" for humanistic care in the square.

Later stage: Take the square activity center as the main venue to carry out the Valentine's Day truth gathering activities to gather the popularity of the four parties.

X. site layout

Taking this activity as the theme, it mainly highlights the "romantic, warm and strong" atmosphere.

The stage is decorated with special ornaments, creating an atmosphere of meteors passing by, highlighting the romantic meteors carrying our pious vows across the sky, symbolizing "the wish of the heart and the stars". At the same time pay attention to the location of props for the development and interaction of the game. (Specific layout omitted)

A huge "double heart" is placed in a prominent position on the main background board to show

Lovers' hopes and wishes for perfect love.

A large exhibition board was placed in a conspicuous position near the main entrance of the event site, decorated with roses to show the content of the event.

"Love" fence: Set up a huge "love" at the event site as a standing area for the audience. Consider leaving a small opening around love to facilitate pedestrians' access.

XI。 Preliminary preparation

1, personnel arrangement

2, material preparation

Twelve. Delayed continuation:

1, "Love in Commitment-A Collection of Truth Declarations" is a good follow-up report link.

2. "Valentine's Day Culture Exhibition Hall"

The third chapter of Qixi activity planning "Qixi" is also a phenomenon of digital worship. In ancient times, people listed the first month, March 3rd, May 5th, July 7th and September 9th as auspicious days, plus multiples of February 2nd and June 6th. "Seven" is the number of beads in each column of the abacus, which is romantic and rigorous, giving people a mysterious aesthetic feeling. "Seven" and "wife" are homophonic, so Qixi has largely become a festival related to women. On this special day, we especially recommend the following activities to thank our customers.

First, the activity time:

Xx, xx, xx (Valentine's Day in China) -xx, xx, xx

Two. Theme of the event

The sweet-talking rose-XX jewelry conveys your love.

Three. Activity background:

Every festive season, I miss my parents more, and the good festivals of xx, xx and xx (Chinese Valentine's Day) -xx and xx are connected. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that XX jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.

Four. Purpose of the activity:

1. Increase the popularity of the store during Valentine's Day through this activity;

2. Improve the local popularity of XX jewelry brand and seize market share;

3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.

Verb (short for verb) activity:

1. Activities:

(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Sweet-talking rose-XX jewelry conveys your love";

(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.

2. Counter promotion:

If you buy 1 0,000 yuan or more in XX jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.

3. New list:

A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.

Propaganda and popularization of intransitive verb activities

(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;

(2) Network promotion: combined with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;

(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;

Seven. Activity budget

1. "Rose with Sweet Words": 25x100 = 2,500 yuan;

2.x-frame: 65 yuan X2= 130 yuan;

3. Publicity page (DM): 0.5 yuan X20xx= 1000 yuan;

4. Advertising fee: 5,000 yuan;

5. Total: 8630 yuan.

Article 4 of tanabata activity planning 1. the purpose of the activity

1. Seize the business opportunities of the festival (Chinese Valentine's Day), avoid the vicious competition of "price competition" and "competition for customers" through the innovation of activities content and objects, give customers a sense of freshness and stimulate consumption desire;

2. Improve the sales performance of beauty salons and attract new customers;

3. Create the brand image and popularity (reputation) of beauty salons and enhance customer loyalty;

Second, the theme of the event

Love life and show love sincerely.

Activity (1) Theme: Love is the Spring Festival, courtesy is reciprocal to show love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Third, the activity time

August 1 1 to August 30th.

Fourth, the active object.

1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) of participants and members of beauty salons;

3. Activity (3) Target audience: participants and all women who participated in the selection;

Verb (abbreviation of verb) activity content

Activity (1): "Love is Spring Festival, courtesy is love" special offer.

During the activity, all men can buy a special gift package of "Beautiful Heart New Year Gift" (worth 999 yuan) for their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);

On April/August 14, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person;

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.

Activity (2): "If you love me, say it bravely".

From August 1 1 to August 1 1, all men and husbands (or boyfriends, please note: you don't have to buy a special package) who buy "New Year's Heart Gift" can get a token of love card in the beauty salon, write down their touching words and stick them at the door of the beauty salon.

Activity (3): "Love is priceless, love me with a prize" best love story selection activity.

From August 20th to August 30th (before 3: 00pm), all female friends can get a Best Love Talk Award, and choose their own best love talk to express various awards. Any female friend who participates in the prize can get a beauty salon experience voucher (or a voucher of RMB ××××), and a beautiful prize can be obtained by participating in the lucky draw.

August 12 17: 00 announced the selection results, and selected five awards: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);

Promotion of intransitive verbs;

1, key time for publicity: five days before the event; Five days after the official opening of Spring Festival travel rush;

2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C, posters

Posting or X-box display (activity description); D. newspaper clippings; E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends; F, others;

Seven. Activity notes:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity points: Emphasize that the special package of "Happy New Year Gift" is the most caring for the wife (girlfriend) and the practical action of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Planning of Qixi activities 5. Theme of the activities: "Time is silent, true love lasts forever" and "Poetry and painting over Qixi"

Two. Activity time: Thursday, August 20th, 20xx 19: 30-22: 00.

Three. Venue: XXX Bar

Fourth, the form of activities: men and women cooperate to play activities.

Verb (abbreviation of verb) Activity scale: about 33 people.

Flow chart of planning activities for Valentine's Day on Qixi, an intransitive verb;

(1) "Find the goddess in your heart"

1. Choose your favorite object by introducing guests.

Self-introduction is limited to 2 minutes/person, and all female guests stand in a row. Let the male guests have a preliminary understanding by introducing themselves. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If there are multiple male guests, male guests have 1 minute. Finally, the female guests choose 1 favorite speed dating. )

If both men and women agree, the first round of speed dating will be successful in the remaining second round.

You have to work with a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. You must cooperate. After men and women are divided into a group, they all leave each other and abandon their gifts to play the next round of games.

(2) "Handsome guys and beautiful women fight"

Everyone is divided into two groups: Cowherd and Weaver Girl. Each team has 6 pairs of men and women plus men. After each game, each group eliminated one pair. Finally, after forming three teams, you can get a big gift, ranking first, second and third.

1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).

The rules of the game are divided into groups. One person covers his eyes and carries his companion, while the other person is responsible for picking up the arranged items according to the game distance. The rule is that the man squats down, the woman picks up the roses and so on and goes through the group smoothly. At least one group is needed to get a small gift and paste it.

2, smart surfing race against time game

Two pairs of men and women in each group sit on stools, and men stand on the wall to get roses. Each group of women asks another man some questions. If he answers correctly, he can go one step further and know that this man can send roses to this woman. If the winner answers the most questions, he will get a small gift. If he fails, he will be eliminated.

3. Love song duet

The host said a word. If you love the scene, each group will give full play to their strengths and try to express themselves in the competition. At the beginning, the group with the most love songs will get a small gift. Answer five questions correctly, and you will be eliminated if you fail.

4. Tanabata couple's big winner pk

Each pair of winning men and women won the first, second and third place in pk respectively.

Three couples. Feed each other watermelons. These people are blindfolded. Each group of women gave each other blind instructions. Look which couple won by eating watermelon. Win a team.

You will get a small gift, and failure will be eliminated.

Step 5 pull the red rope

The man stood by on the wall and the woman was pulling the red rope. As long as men can hold your hand, they will win.

6. Love at first sight is a soul mate

The master and the slave said that men should do three different actions according to their own demands. Men write them in women's hands, and women guess that if they answer more, they will win, and if they answer less, they will be eliminated.

7. Four unlike.

The men and women in each team talk about learning how to address each other. That team can be called male guess or female guess. If it's right, you win. Guess three times.

If you fail, you will be eliminated.

Finally end the relationship between husband and wife

There are only three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. If they win, they will compete with that team and tell everyone that they won the first place in the activity.

Cultural performances:

Male and female guests * * * come up with some programs for entertainment, singing, dancing, playing games and so on.

Free activities: eat appropriate fruits.

Chinese Valentine's Day's food is most famous for positive fruit, which is also called "Georgie fruit". Prepare some positive fruit and some snacks. Everyone can have fun and chat while eating proper fruit, which can give both sides an opportunity to get to know each other.

Planning of tanabata activities. The relationship between husband and wife and lovers is inseparable from romance and interest, but blindly romanticizing is like forgetting to put salt when cooking, so take advantage of Valentine's Day on Qixi to add some interest to each other. These Chinese Valentine's Day couples tricks will help you cheat your husband/wife and let you have a happy holiday.

1. The practical jokes of lovers on Valentine's Day in China have greatly changed people's lives.

Ask your husband or wife to make a gesture, the gesture is correct, and there is a blank piece of paper in his mouth. Note that this is his/her posture before work. Then you have to change him/her from this room to another room, and everything is ready. You can say this sentence helplessly: "What a big change! I won't, but the living are like this. "

2. Chinese Valentine's Day couples artificial Barbie doll.

I want to make a bunch of garlic, green onions, onions, carrots and other lovely vegetables for a lovely little boy. You'd better sprinkle some stinky tofu juice on the bouquet. Of course, it takes a professional flower delivery girl to send it formally. I also want a tofu skin from Zhang greatly as a greeting card attached to the bouquet, on which my heartfelt greetings are written in soy sauce.

3. Tanabata couples do kunda trick method.

Use the microphone and the "recorder" program that comes with Windows to record some horrible or weird sounds, and then set them as Windows startup sounds. In this way, when a fool turns on his computer, he will be startled by a cold.

4. Valentine's Day couples give gifts by the whole person method

On the same day of Chinese Valentine's Day, I gave him/her a big box with the words "For my dear husband/wife", filled it with pieces of paper and loosened the bottom of the box. When he picked up the box, the bottom of the box fell and the scraps of paper flew all over the room. This fool must be cleaned up for half an hour.

5. The "time" of the power train of the Chinese Valentine's Day couples' trick.

First, try to address each other in a formal tone. The dialogue is as follows-this is the (local place name) music radio station, and a Mr./Ms. X (whose real name can be said or not) wants to order a song for Mr./Ms. Y (the other party). If you want to listen, please press the # key to listen. (Most people will press. ) thank you. Songs are the "pawns" of power trains. Please listen carefully. Then knock on the prepared knocker (pots and pans), only once, and make a "bang". Before the other person reacts, say: thank you for listening, goodbye!

6. Trick-or-treating methods for Chinese Valentine's Day couples to make strange cola.

Coke buy a bottle of coke, drink half of it, and then mix it with spices such as vinegar, soy sauce, salt and mustard to make a cup of coke with normal color. When the wife or husband comes home, he intimately hands over the "Coke". The other party swallowed it unprepared, then frowned and spat. It can also be made according to the rules, such as pouring Erguotou wine into mineral water, adding some soapy water to beer and so on.