Le Fei is a sports brand, founded in Italian 19 1 1. Its products mainly cover golf, tennis, fitness, yoga, running, skiing and so on. It has left a deep impression on consumers with its dynamic image, novel design and high-quality products, and it is a high-end brand. Le Fei is one of the top ten sports brands in the world, ranking third for the time being, second only to Nike and Adidas.

Le Fei is one of the top ten sports brands in the world, ranking third for the time being, second only to Nike and Adidas. Moreover, Le Fei, as an unconventional sports brand, constantly meets the needs of different consumers with innovative products, and its brand positioning also belongs to the middle and high grade. Le Fei brand also has business cooperation with many well-known clothing brands, and Le Fei will also appear in some luxury clothing brands.

Philae's brand history

The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of nearly one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business. In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Perfect design, elegant lines, showing the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, showing FILA's positive attitude towards life and elegant sports art.

1972, Philo hired a Japanese designer to design the trademark for Philo. So the trademark with the letter F as the main element came out, which was greatly appreciated by the boss of Philo. This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere.

The above contents refer to Baidu Encyclopedia -FILA.