Xiamen University's advertising major is aimed at domestic advertising companies, enterprises and media organizations, and it is one of the most widely employed majors in China. As the advertising major of Xiamen University is the first major in China and the cradle of advertising education in China, it is known as the "Whampoa Military Academy" in the advertising field. There are many well-known professors with rich teaching experience and scientific research ability, and a large number of monographs and teaching materials have been published, which enjoys a high reputation in China.

After four years' study, students' following abilities will be greatly improved: graphic design, copywriting, advertising planning, film and television production, media planning, advertising management, market research and public relations.