Tik Tok's punishment for small shops is still relatively serious, so we must be optimistic about some specifications, mainly from the perspective of pre-sales and after-sales.
Pre-sales violation:
1. First of all, when choosing products, you must not choose three-no products, fake and shoddy products or pirated products. Selling this product will naturally be punished.
2. Exaggerating the efficacy and benefits of products, involving false and exaggerated propaganda, will also be punished in violation of regulations. For example, "this is the only one in the country", "slimming for three days" and "highly recommended by a star" are all exaggerated propaganda. Doing so will not only be punished for breaking the rules, but also improve the expectations of users. After receiving the goods, you will find that it is far from what you expected, leading to a surge in returns and bad reviews.
3. There are mainly pictures that are inconsistent with the actual product drawings, pictures of unauthorized brands, pornographic information and suggestive language that cannot appear on the drawings, coded blurred pictures that do not conform to the rules of the platform, and it is not allowed to steal other people's pictures.
It is illegal to drain users with low prices and then make up the difference to the postage, which belongs to the category of malicious competition.
After-sales violation:
1. In general, our orders must be delivered within 48 hours or even 24 hours, except for the definite pre-sale products. Except for force majeure, it is illegal not to make false delivery or not to deliver the goods.
2. Be patient with customers, reply information in time, solve customers' questions and deal with customers' problems. Can't send abusive messages to customers, or don't reply for a long time, don't solve problems, etc. If customers complain, they will be punished by the platform.