So what's the difference between these three platforms? Let's talk about differentiation in this respect today, because each product must have its own bright spots and differentiation to get out of its own characteristics. Without any differentiation, it is difficult to gain a foothold in the market.

First, it is different from the product itself.

The video number is different from Tik Tok Aauto quickless's full-screen immersive content display. The video number is based on the original WeChat, which naturally emphasizes the social characteristics. In the product design, the sizes of 6: 7 and 16: 9 are selected. In the three vertical screens, the number owner and interactive comments are emphasized, which makes people pay more attention. In fact, they want to become an independent community of interests, which is actually in line with the value of the official WeChat account.

After the content is released on the Tik Tok platform, it has various functions such as filters and legs. The video number is a bit like a circle of friends, and the clip is blank. There's nothing. In fact, the video number emphasizes horizontal screen rather than vertical screen, which belongs to waterfall type. Immersion is not as good as Tik Tok, which is a slow-paced feeling.

The click-through rate of paragraphs posted on Tik Tok is higher than that of knowledge sharing, and the click-through rate of knowledge works in video number is relatively high. Most of the 65438+ million+works belong to knowledge, but it seems to limit the field of knowledge.

Second, the target users are different.

The video number is mainly attached to WeChat, the product is relatively introverted, and the style tonality will be more diversified. After all, WeChat is active every day 1 1 billion.

The target group of Tik Tok Aauto quickless is mostly young people under the age of 35 who have entertainment or expression needs, mainly including three groups: professional producers, content sharers and artists. The content is more entertaining.

Tik Tok's users are mostly young people in first-tier cities, while a auto faster's users are mainly young people in third-and fourth-tier cities. The video number is relatively diversified based on WeChat.

Third, the recommendation mechanism is different from the screening mechanism.

The video number is different from Tik Tok aaauto quickers' emphasis on explosive content operation and machine algorithm recommendation. Video numbers can use social relationships to accurately recommend content, mainly because WeChat is a social relationship chain, and your preferences and those of your circle of friends can be transformed into recommendation and screening algorithms. For every user, your behavior is involved in the content recommendation that your friends see, and your likes can also be seen by your friends. This is a supplement to the machine algorithm recommendation.

Finally, we understand that products are different. If there is a lot of private traffic at present, you can use the live video number to promote activities and strengthen social attributes and commodity trading attributes, which is more intuitive. If you attach great importance to creating explosive products, then Tik Tok and Aauto Quicker are your natural choice platforms. Or your product has a clear crowd positioning, and you can choose a platform according to your crowd. If there are not many people, you can focus on one platform, and the others adopt the distribution mode, so that there are many people and teams, and all three short video platforms can operate, mainly depending on your own situation.

Ok, Daywin is here to share today. I look forward to your likes, forwarding and comments.