In daily study, work or life, more and more people prefer to post copywriting on social platforms to vent their emotions and adjust their mood. What kind of copywriting won't ruin the street? The following is my job responsibilities of Taobao copywriting planning, hoping to help everyone.

Taobao copywriting planning job responsibilities 1 1, assisting Taobao Tmall to edit and promote copywriting and advertisements;

2. Love text editing, clear thinking, active creative thinking, fluent logic and writing, and strong insight;

3. Be responsible for the fan marketing planning on the wireless side and the planning and writing of micro-amoy articles;

4. Responsible for Taobao Tmall content operation (including but not limited to micro-amoy, must-buy list, etc. );

5. Optimize some copywriting such as shop homepage, detail page and special page.

Taobao copywriting planning job responsibilities 2 1. Taobao shop overall copywriting, assist the supervisor to render the text, conceive the picture and write the copywriting of the description of the goods in the store, and improve the presentation of the goods;

2. Assist store artists to jointly complete the latest planning activities;

3. Track and collect the latest fashion trends and sales models of online shopping, tap the selling points of products, and be familiar with popular online terms;

4. Write activity planning, publicity copy and other marketing copy according to the characteristics and product functions of online shopping;

5. Be responsible for the network promotion of Taobao and Mall;

Job responsibilities of Taobao copywriting planning 3 1, responsible for the creative conception and copywriting of Taobao shop pages (home page, secondary page and baby page);

2. Participate in the planning of promotional activities of Taobao stores and formulate relevant activity mechanisms;

3. Responsible for writing the theme text and embellishment soft text of shop activities;

4. Responsible for the copywriting and activity planning of out-of-pocket marketing (blog, forum, WeChat, Weibo);

5. Cooperate with the operation to improve the interior decoration of products and the design of shop frame;

6. Complete other tasks assigned by the leaders.

Taobao copy planning job responsibilities 4 1, responsible for the copy design of Tmall store details page and banner advertising map;

2. Responsible for major event planning and copywriting design;

3. Responsible for the creative work of Tmall advertising resources (drilling exhibition);

4. Write activities and baby descriptions, and write pictures;

5. Responsible for the scheme planning of online product content and function, refining selling points and creativity, writing copy, and paying attention to the text expression of user interface;

6. Be responsible for the scheme planning of the company's e-commerce projects, and be able to independently complete the scheme planning and writing;

7. Be responsible for the intuitive and attractive description of the company's Tmall store activities, dig out the selling points and make a detailed description to effectively improve the commodity conversion rate;

8. Be responsible for the editing and daily operation of the company's public micro-signal content, and be able to respond quickly in combination with current hot topics.

Taobao copywriting planning job responsibilities 5 1, responsible for the intuitive, emotional and attractive description of shop goods, which can effectively improve the commodity conversion rate;

2. Be responsible for refining the selling points of products, and make creative and copywriting for store activities and promotional activities with attractive words;

3, can cooperate with the artist to do a good job in the overall design of Tmall and Taobao stores, and optimize the detailed description of the baby;

4. Display the selling points and highlights of the goods by combining words and pictures to stimulate the sellers' shopping desire;

5. Cooperate with the promoters to write the activity promotion plan, and cooperate with the artists to write the text parts of posters and advertising pictures to improve the click-through rate of the pictures;

6. Be responsible for the collection and arrangement of product information, and follow up the editing and updating of product descriptions in the store.

Taobao copywriting planning job responsibilities 6 1, responsible for the company's explosion planning, product description, refining selling points, and improving commodity conversion rate.

2. Describe the products that meet the brand positioning, render the atmosphere, write the copy, conceive the pictures, and establish the corporate and product image.

3. Participate in various promotion and marketing plans, write planning plans and implementation plans, and cooperate with department heads to complete product descriptions.

4. Plan the company's promotion activities and brand packaging (copywriting), and cooperate with visual designers to complete the typesetting design and production (copywriting) of plane posters.

5. Regularly edit, update and maintain online products and product knowledge, and pay attention to the text expression of the interface.

Taobao copywriting planning job responsibilities 7 job responsibilities:

1, drafting new themes and copywriting for Taobao stores, and writing and editing series of copywriting for product themes;

2. Daily copy writing in the store, focusing on the highlights of editing products;

3. Collect the content of competitor's product copy, analyze the case, and analyze the website planning characteristics of competitor companies;

4. Cooperate with all departments to complete the overall style design, layout, typesetting and editing of the homepage and details page of the online store.

Requirements:

1, college degree or above;

2. One year experience in Taobao copywriting editing;

3. Strong copywriting planning ability, writing and art skills, fluent writing style, able to independently write, plan and promote copywriting and special topics;

4. Quick thinking, excellent communication and expression skills, and strong sense of teamwork;

Wages and benefits:

Good working environment and atmosphere.

2. Buy social security to avoid your worries;

3. Enjoy national statutory holidays, maternity leave and marriage leave;

4. The company organizes employee activities and dinners from time to time.

5. Enjoy paid annual leave and seniority reward after working for one year;

6. Good promotion and development.

Taobao copywriting planning job responsibilities 8 job responsibilities:

1, responsible for the online store baby details, promotional activities, online store home page and classification page copy.

2. Be responsible for the copywriting of product positioning, and express the specific positioning of the product with impactful words.

3. Be able to cooperate with the artist to complete the relevant webpage design and make suggestions;

4. Cooperate with the Operation Department to plan and implement various activities of the store; Responsible for all matters related to copywriting during the operation of the store;

5. Be responsible for refining the advertising copy of commodity promotion activities, cooperating with the theme and soft text editing of advertisements, and planning the copy of large-scale activities;

Requirements:

1, major in journalism, Chinese, advertising, etc., working experience is preferred, and excellent graduates are also acceptable;

2. Good writing skills, exquisite and elegant writing style, and rich experience in editing fashion media;

4. Strong creative thinking, unique creativity, quick thinking and high work efficiency;

5. Skillful use of Word, Excel, PPT and other related software;

6, strong communication skills, strong understanding, gentle personality, practical work, good professionalism and professional ethics, pay attention to teamwork, can withstand greater work pressure;

Responsibilities of Taobao copywriting planning 9 1. Copywriting of the store as a whole, assisting the supervisor to render the product information description in the store, conceive the picture, write the copy, and improve the product presentation;

2. Assist in store operation and art design, and complete the latest planning activities;

3. Track and collect the latest fashion trends and sales models of online shopping, tap the selling points of products, and be familiar with popular online terms;

4. According to the characteristics of online shopping and product functions, write marketing copy such as activity planning and promotion copy; Regularly update and maintain online products and product knowledge, and pay attention to the text expression of the interface;

5. Be able to write marketing posts for forums, blogs, etc., be responsible for publishing and promoting soft text information in forums outside the station, blogs, Taobao gangs, communities, QQ groups, mailboxes, etc., and manage and maintain the gangs, interact with each other and improve their visibility;

6. Study the promotion copy of competitors and put forward promotion suggestions to the supervisor;

7. Complete the temporary work assigned by the supervisor.

Taobao copywriting planning job responsibilities 10 1, responsible for the intuitive, emotional and attractive description of goods, and improve the awareness of product description;

2. Compile and optimize the product introduction of website content, effectively enhance consumers' shopping desire;

3. According to the theme of the quarterly series of products, search for relevant picture consultation and beautify the product series;

4. Participate in the company's promotional activities and the planning, guidance and implementation of promotional activities;

5. Refine and polish the words of commodity selling points, and strive to impress online consumers;

6. Be responsible for promoting copywriting and publicity materials;

Taobao copywriting planning job responsibilities 1 1 1, responsible for the overall copywriting and editing work of Taobao Mall, so as to realize the brand promotion of commodity promotion.

2. Write baby description copy, single product planning copy, advertising copy and brand promotion copy.

3. Write all kinds of marketing copy and implementation plan.

4. Be responsible for writing the text introduction and soft text about the brand and product image.

5. Cooperate with designers to write soft articles such as brand promotion.

6. Wide knowledge, good writing, clear thinking, rich creativity, high language refining ability and artistic appreciation ability, and good at guiding customers with words.

7. Write selling points and activities in various publicity materials for copywriting description.

8, with commercial sensitivity, can express the characteristics of each classified commodity in words.

Job responsibilities of Taobao copywriting planning: 12 1. According to Taobao search rules and user habits, optimize in-store product title keywords, product details pages, related sales, store classification navigation and home page presentation, and write intuitive and attractive descriptions according to in-store styles to improve the conversion rate;

2. Be responsible for product basic analysis (selling point, product differentiation, consumer demand, product positioning), product sales (putting goods on shelves, cooperating with promotion, activity plan, market planning plan), product editing, product summary and filing.

3. Be responsible for updating the store, gangs, etc., participating in activities, and writing various publicity and marketing copies and implementation plans; Responsible for writing the company's external media (WeChat, Weibo, Baidu, etc. ) and advertising expression;

4. Write baby description copy, single product planning copy, advertising copy, brand promotion copy, and tap product selling points and highlights;

5. Assist to complete the store management and column development planning, and promote the promotion of store and brand awareness;

Responsibilities of Taobao copywriting planning 13 1, responsible for the planning of Taobao stores, Weibo and WeChat, the publicity of materials and the writing of copywriting.

2. Assist the artist in product analysis, text optimization, brochures and posters.

3. According to the company's market strategy and business needs, make a market survey plan;

4. Conduct market research, collect market information of related industries, sort out and analyze, and form a report;

Job responsibilities of Taobao copywriting planning 14 1, responsible for content output of platforms such as Weibo, WeChat and Tao Wei, and editing and publishing text information of various promotional media;

2. Writing and publishing of publicity copy and publicity material copy;

3. Cooperate with the company's products and edit the text description of product information;

4. Assist the company to collect and edit all kinds of clothing information, track industry information regularly and write industry news;

5. Search, edit and maintain website categories;

6. Brand launch, assist in planning launch, daily update and maintenance, and other paperwork.

Job responsibilities of Taobao copywriting planning 15 1, responsible for the planning and writing of Tmall store marketing event copywriting, and tapping the selling points of products;

2. According to the business needs, write promotional copy such as Tmall through train and drilling exhibition;

3. Conduct market research, collect market information of related industries, sort out and analyze, and form a report;

4. Collect competitors' information regularly, understand competitors' dynamics, sort out and analyze them, and form a report;

5. Complete other tasks assigned by superiors.

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