Restaurant Dragon Boat Festival Planning Scheme 20 18 I. Time:
National holidays are June 16, June 17 and June 18 (Dragon Boat Festival is the fifth day of the sixth lunar month).
2. location: 1F XX, XXX, 6th floor.
Three. Goals and objectives of the activity:
Yi Mao Chongwu
Dragon Boat Festival is coming, and the red pomegranate flowers are full of mountain villages.
Zong Bao is divided into two buns, and Ai wears a dangerous crown.
I'm still busy taking medicine and prescriptions, trying to get sick safely this year.
When I finished my work, I smiled at the cups and plates.
Lu You's poem "Yi Mao's Worship for Martial Arts" describes the living custom of people eating two-jiao zongzi on the Dragon Boat Festival. In order to make this year safe and sound, XX Restaurant has specially prepared exquisite gift baskets for your relatives and friends this year. XX restaurant presents many surprises at Dragon Boat Festival!
Fourth, marketing objectives:
Members, individuals, families, relatives and friends during the Dragon Boat Festival.
Verb (short for verb) Subject:
"Wanshui Qian Shan's Brown is love, and XXX Restaurant invites you to enjoy the Dragon Boat Festival!" The theme of the event is unconventional and refreshing, creating a warm and warm atmosphere on the festival.
Sixth, combined with promotional activities
1. During the activities of Housekeeping Department, the business strategy of "giving blue coupons when booking a room" was adopted, and 1 room was opened in cash to give 38 yuan gift coupons.
2. The food and beverage department takes Qianshan "Brown" as a sentiment, and XXX restaurant invites you to enjoy the Dragon Boat Festival! The theme of the following promotional activities.
1), during the event, you can enjoy a 10% discount on the food at Regal House on the 6th floor.
If you spend more than 2000 yuan per table, you can get a new Cantonese dish (excluding high-end seafood, abalone wings, soup, tobacco and alcohol, etc.). ).
2) Western restaurants provide the following benefits:
A if there are more than three people (including three people) dining in the restaurant on holidays, one person is exempted;
B. During the activity, two people can enjoy special afternoon tea without one person.
C. anyone who comes to the western restaurant for dinner will be given a meal coupon at each table.
(All the guests who take the meal should input all their personal information, including their names and telephone numbers, into the guest information database of the department or restaurant for future promotion. )
3) The second "I can be a chef" activity will be held on June 4th.
In the restaurant, the chef of the western kitchen bakery will personally demonstrate the making of zongzi. At that time, guests can experience the fun of making zongzi in the "Asian Restaurant".
4) Dragon Boat Festival dumplings 10 yuan/month, 90 yuan/basket.
4. Activity time: June 4-June 22, 20 18
Dinner: 18: 30-2 1: 00 RMB 98 yuan per person.
Venue: Western restaurant on the first floor of XX restaurant
Reservation telephone number: XXX
Seven, budget and advertising planning:
1, rolling broadcast of TV broadcast propaganda, estimated at 1000 yuan;
2. promotional materials.
500 sheets per page ￥450 yuan;
3. newspapers, newspapers, etc. ;
4.XX All mobile phone mantissas cover the carpet short messages of 6, 8 and 9 users and members.
It is estimated that 65,438+00,000 copies will be issued at an estimated price of ￥300 yuan.
Additional SMS content:
"Wanshui Qian Shan" Brown "is love, Regal Kangbo Restaurant invites you to spend the Dragon Boat Festival!" Regal Kangbo Restaurant has newly launched a healthy zongzi gift box on Dragon Boat Festival, and the reservation number is XXX.
(2) Pick a bunch of mugwort leaves to ward off evil spirits and hang them at the door, steam a pot of sweet zongzi on the dining table, make a pot of mellow wine and fill the glass ... Most importantly, bring my blessing and share this wonderful Dragon Boat Festival with you. Regal Kangbo Restaurant wishes you and your family a happy Dragon Boat Festival.
Eight. Estimated income:
300 pieces * 10 yuan/piece = 3000 yuan.
100 basket *90 yuan/basket = 9000.
Dinner: 98 per person * 60 per person = 5880.
Total: 5880 * 3/ day = 29640
Nine, June 10 should improve other supporting work.
1. All printed materials of Dragon Boat Festival have been designed and printed;
2. The management of issuing bonds shall be formulated and improved by the Finance Department;
3. The publicity and preparations of all departments have been completed;
4. Selection and packaging of zongzi gift boxes.
Restaurant Dragon Boat Festival Planning Scheme 20 18 2 1 Event Theme-"Happy Dragon Boat Festival, Healthy XX Zongzi"
Second, the planning purpose
1, let customers know about XXX restaurant, and dispel customers' concerns about the high consumption level of this restaurant.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Utilize the existing site resources to realize diversified sales; Increase restaurant turnover;
4. Consolidate the joint efforts of restaurant sales, mobilize the enthusiasm of all staff, and bundle management;
5. Expand the popularity of the restaurant and strengthen the connection between the restaurant and customers.
Three. Activity time: June1June-June 18.
4. Public objects: restaurant suppliers, government organizations, bureau-level units, enterprises and institutions, all agreed customers of restaurants, etc.
Verb (abbreviation of verb) activity content
1. The restaurant has introduced three kinds of zongzi with health characteristics, namely low-grade, middle-grade and high-grade, and printed the words "Tianyuan Dasha Store" on the box (the price and product name of each product are to be determined), which are sold to customers as gifts by the marketing department.
2. Launch a series of healthy dishes as selling points to sell to customers.
3. Combination of related promotional activities
1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 50 yuan.
2. The Food and Beverage Department carries out the following promotional activities.
1), 2 bottles of beer per table are free. (Activity time: early May of Gregorian calendar1-early May 5)
2) Free 10 zongzi for each table. (Activity time: early May of Gregorian calendar1-early May 5)
3) For cash consumption, 300 yuan and above will give 50 yuan coupons (limited to early May1-early May 5) and 100 Yuan Diamond Jiacheng ktv coupons.
4), and launch a variety of special Dragon Boat Festival dishes.
5) Take the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and send 2 special dishes to the group garden banquet.
Step 5 advertise
1. Exquisite advertising leaflets are distributed to customers by the marketing department to expand their influence and guide consumption. (The leaflet was made on May 65438, 2006)
2. Use public information network and short message platform to release information to new and old customers and inform related activities.
3. Publicity through in-store decoration and layout.
● Simply decorate and embellish the entrance and corridor of the food and beverage department with sachets and wormwood.
● Set up a booth in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests from the perspective).
● Advertisements for related activities are placed in the elevator.
● Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.
● There is a horizontal vice in the lobby to publicize the detailed rules of related activities with a glass frame.
● Place advertising leaflets in the front desk, guest rooms and lunch boxes.
● Relevant publicity can be considered in the graphic information of Ningxiang TV Station or Ningxiang Daily.
Improve and support related work.
1. All departments should explain and train the contents of this activity before X.
2. The office and marketing department shall determine the types and quantities of gifts to be ordered before X..
3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.
4. The management of consumption distribution is formulated and improved by the Finance Department.
The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion dinner.
6. The marketing department is mainly responsible for the distribution of leaflets and the promotion of zongzi.
Restaurant Dragon Boat Festival Planning Scheme 20 18 III. I-word duration
Three o'clock in the afternoon.
Second, the venue of the event
XX hotel XX road branch
Three. participant
All employees of Guoli Semiconductor
Fourth, the rules of the game
Divide all employees into four groups, and the number of people in each group is basically equal. The team leader who got an A stood at the end and was responsible for guessing the words at the end of the game. The order of other players is decided by the team (the negotiation time is no more than 2 minutes). If any of them can't attend, the group will elect a leader, and guess the words in the order of spades, hearts, clubs and diamonds. During the competition, XXX will be responsible for timing each group.
When all the players in the team have completed the physical transmission of words, the captain will guess the words, and stop counting when the captain guesses the words correctly (with the same meaning) or decides to give up.
Performers are not allowed to use their voices and mouths.
After the performance, team members can watch it, but they are not allowed to communicate in any way.
Waiting players are not allowed to peek.
Don't use props
People watching from the scene, whether they have performed or not, can only be happy and can't do anything else.
Teams that violate this rule will be reminded.
Give a minute to prepare.
Fifth, play.
Each group lined up and stood facing the back. The two colleagues who were performing turned around, performed two steps forward and returned to the team after the performance. Performances will be performed in the form of 1 and 2, 2 and 3, 3 and 4 until the end of the game. The maximum time limit of each group is 10 minute.
Sixth, the conditions for winning the prize
When the guess is successful, the team that takes the least time is the winning team;
When all teams can't guess the correct word, the team that uses the shortest time wins.
Seven. Determination of breach of contract
1. No talking between two performers, no lip-synching, only figurative performance;
2. During the performance of the performer, other members of the team can't look back, and after the performance, they will turn to the opposite side and can't participate in the performance again;
3. If the above situation occurs, it will be regarded as a foul.
Eight. punish
Violators will be replaced by new words and time will not stop. In order to punish the illegal team, the difficulty of words will increase.
Nine, reward
Zongzi is divided into many kinds of fillings. The members of the winning group will have the right to choose their favorite taste, and the remaining groups will be distributed.
X. Matters needing attention
1. Equipped with cameras and camcorders-XXX
2. Buy zongzi with steamer-XXX/XXX
3. Prepare two cards and send them to everyone-XXX.
4. Make a list of team members-XXX
5. Time work-XXX
6. On-site photo and video -XXX/XXX/XXX
7. heating zongzi during the competition-XXX
8. Prepare some sentences related to the Dragon Boat Festival -XXX/XXX.
Restaurant Dragon Boat Festival Planning Scheme 20 18 IV. Promotion form
From May 18 1. Xx restaurant introduces three new healthy zongzi products (price to be determined): (paid to the general manager)
(1) green tea bacon jiaozi: clearing the throat, benefiting qi and nourishing the face;
(2) Red bean paste and alkaline water jiaozi: cool and relieve summer heat, promote digestion and strengthen the stomach;
(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.
2.xx restaurant plans to launch a series of healthy specialties at the same time, with obvious physical fitness effect as a selling point to promote to customers;
3.xx restaurant plans to launch the activity of "fragrant zongzi, getting rid of illness and keeping in good health" during the Dragon Boat Festival in combination with traditional customs;
Second, the store decoration, atmosphere
1.xx restaurant will set up a display stand at the door to publicize and sell exquisite zongzi and wormwood cakes.
2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors;
3. Make exquisite leaflets and posters to distribute and post, expand the influence and guide the guests to spend.
Third, advertising.
1. Publicity leaflet (produced by artists and completed before 16)
2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)
3. Poster making (the artist is responsible for designing and making color spray-painted drawings, and pasting them on the front of the lobby column with KT board, which will be completed before 16).
Fourth, promote the division of labor.
1. Chinese food marketing is mainly responsible for distributing leaflets, and other departments cooperate;
2. The Chinese food service desk is responsible for personal reservation;
3. The restaurant marketing department is responsible for the reservation of regular customers and agreement customers;
4. Manager 4.XX is solely responsible for promotion and reservation.
Restaurant Dragon Boat Festival Planning Scheme 20 18 5 On the occasion of Dragon Boat Festival, in order to stimulate family consumption, enhance the restaurant's popularity, let customers know more about Changxing New Zijin Restaurant and mobilize the potential of consumers at all levels; In order to improve customers' loyalty and trust in the restaurant, our department has specially formulated a series of activities for the Dragon Boat Festival. The details are as follows:
1. Activity time: 20 18 June 16 June 18.
2. Location: xx Hotel (Chinese food is the key promotion object);
Third, the theme of the event: Zijin family biography, thousands of brown incense.
Four. Goals and objectives of the activity:
1, let customers know about the new Zijin restaurant and dispel their concerns about the consumption grade.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop existing site resources and mobilize business potential in a short time;
4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.
5. Promotion target: mainly individual customers, families, relatives and friends who come to the restaurant for consumption during the Dragon Boat Festival;
Activity of intransitive verbs:
1, grandly launched three gift box brands with different flavor combinations: Zijin Shijia Dumplings, Harmonious Phoenix Dumplings and Reunion Dumplings; Brand zongzi packaging and price: (note: red wine and red wine bottle opener can be sponsored by suppliers through negotiation);
(1), Zijin Shijia Dumplings: 108 Yuan/box (4 zongzi+red wine 1 bottle+red wine bottle opener1);
(2) Harmony Phoenix Zongzi: 168 yuan/box (6 Zongzi +65438 red wine +0 bottles +65438 red wine bottle opener +0 chess coupons+0);
(3) Reunion jiaozi: 208 yuan/box (8 zongzi+red wine 1 bottle+red wine bottle opener 1 laundry voucher 1 net mulberry voucher1);
2. Combination of promotional activities (mainly Chinese food in restaurants, driving consumption in other business places):
1), China beer buy one get one free (designated brand);
2), launch a variety of exquisite and affordable "Dragon Boat Festival Reunion Dinner" with Dragon Boat Festival cultural characteristics and suitable for family gatherings, and book the "Dragon Boat Festival Reunion Dinner" to ktv in the afternoon (14: 00- 19: 00), (including 10 cup of tea);
3) If you spend more than RMB 1 1,000 in ktv, give away 1 box of brand zongzi (Zijin Shijia Zongzi) and 4 sets of exorcism products;
4) During the activity, members who buy gold cards in Zijin Restaurant will receive 2 boxes of Venice-style dumplings and 4 sets of exorcism supplies; The original gold card members can enjoy a 20% discount when buying zongzi in our store.
3. Buy brand jiaozi
Any cash (in any combination) to buy three brands of zongzi reaches 2500 yuan, and a standard room will be given free for one night.
Add 2 sets of exorcism supplies;
4. If you open more than 3 rooms in cash in our store during the activity, you will be given brand glutinous rice balls (Harmony Phoenix glutinous rice balls 1 box+3 sets of exorcism products for the Dragon Boat Festival (exorcism products are: Acorus calamus, wormwood, sachet and sugar cucumber).
Precautions:
(1), guests need to buy if they have other needs. Please ask the waiter to help the guests get it in the Chinese restaurant during the meal according to their needs. Dishes should follow the principles of "authentic" and "original flavor". Suitable for family dinners and gatherings of relatives and friends. Light taste, suitable for all ages, large appetite and moderate price. Timely launch banquets of various grades, interspersed with special dishes, signature dishes and new dishes, so that consumers can fully understand the chef's level of the restaurant and promote the establishment and promotion of the restaurant's image brand.
(2) During June 9th-13, each restaurant will give away 1 pine palm, 1 jujube and 1 preserved eggs for free.
(3) Anyone who stays in the guest room from June 9th to 1 3rd will be given 2 loose palm seeds and1petal red dates in each guest room, and the way of "brand zongzi will be given as soon as the room is opened" will be adopted.
(4) During June 9- 13, all sauna and foot bath expenses can be given to everyone.
(5) Customers who come to the Chinese restaurant for dinner during June 9th-13rd will be given a free Deng Ke for each box, and the food and beverage department will be asked to back it up (that is, red dates, brown sugar, salted eggs, zongzi and longan).
Seven, the Dragon Boat Festival worship:
Activity time: June 9, 2065438+August-June 12 Activity target: restaurant agreement units and private enterprise owners.
Group worship: led by the marketing department, the restaurant organizes department managers and marketing representatives to visit old customers.
Eight, publicity and promotion
(1) A banner in front of the restaurant reads: New Zijin wishes the people of the whole country a happy Dragon Boat Festival.
(2) Water signs: there are 1 at the Zongzi Pavilion in the lobby, and 1 at the Chinese restaurant, sauna department and entertainment department.
(3) Restaurant elevator advertisement: According to the actual size, the content is: discounts and prices of various departments during the Dragon Boat Festival.
(4) leaflet, size a4,10000; Put brochures in all departments' rooms, front desk and cashier for guests' reference and newspaper delivery.
(5) Vouchers, specifications: width 5cm, length 13cm, named as: Zijin Shijia jiaozi Voucher, Harmony Phoenix jiaozi Voucher, Reunion jiaozi Voucher, each voucher is printed for the first time, with 500 copies each. If it needs to be added, it will be printed internally.
Instructions for ticket use:
This coupon can only be purchased for xx brand Zong 1 box (basket);
There is no exchange or cash exchange for this coupon, and it shall not be mixed with other coupons;
This coupon can only be used if it is stamped with the special financial seal of this restaurant; The final interpretation right of this coupon belongs to this restaurant.
(6), huge: the content is the price of the three major brands of zongzi in our store and the preferential measures of various departments;
(7) SMS:
New members of the restaurant, old customers who have left contact information, all mobile phones in Changxing County have four-digit and three-digit serial numbers, and 6, 7, 8 and 9 users have carpet SMS coverage. It is estimated that 20,000 messages will be sent; Text message content: Zijin family biography, thousands of brown incense.
(1), June 5-June 13, a dragon boat decorative table was set up in the dining hall, and both sides of the dragon boat were covered with paddles. A variety of zongzi are displayed in the dragon boat, and kt boards are set behind the dragon boat to create the cultural atmosphere of the Dragon Boat Festival, and decorated with mugwort leaves, calamus and sachets. Set up a zongzi sales pavilion, named "Zijin Zongqing Pavilion", and the restaurant has a special person to follow up the sales of zongzi pavilion;
(2) Zongzi Museum mainly deals in three brands of Zongzi (Zijin Shijia Zongzi, Harmony Phoenix Zongzi and Reunion Zongzi): A, realgar wine, Acorus calamus, wormwood, sachet, cucumber (with sugar) (bagged, 30 yuan/bagged) B, Wuzi Deng Ke (Wuzi Deng Ke ingredients: red dates, brown sugar and salted eggs). (Note: This price is for reference only and should be priced according to the purchase cost. )
(3) From June 5th to June13rd, a pile shaped like a dragon boat was erected in an open space in the Chinese restaurant, with the dragon head in front and the dragon tail behind. The dragon is covered with all kinds of zongzi, and a banner is attached to the dragon. The text on the banner is the theme of this promotion: "The story of Zijin family, a thousand brown incense".