One of the rapid recruitment routines-companies and brands are not qualified to join, and they all rely on packaging to tell stories.

Most quick recruitment companies have not applied for commercial franchising, because one of the hard conditions for applying for commercial franchising is that there must be at least two direct stores operating 1 year.

However, many quick recruitment companies have been established for a short time. At the beginning of their establishment, even before their establishment, they began to package a project (please invite celebrities or network celebrities to speak, buy program IP, variety show joint name, network celebrity IP derivative products, etc. ), spend money on the whole network promotion and roadshows of the project. Then recruit a large number of sales staff, or entrust a special third-party investment promotion company to publish a large number of investment promotion advertisements on major online platforms to attract investment nationwide.

At this time, the company not only has no mature business model, but also has no core competitiveness, and the level of employees is mixed. Once the investment promotion of the project is completed (the first phase of investment promotion is often mainly based on regional agents, and the agency fee is high), we will find the next project for packaging and promotion, and we have no time and energy to focus on a certain project, and we have no time and energy to run a direct store for more than one year. It may not take a year for a project to complete the investment promotion from packaging.

The second routine of fast joining-using the market awareness of well-known brands to quickly circle money

Our lawyers have handled many disputes over franchise contracts. Most franchisees' intention to join the online platform is not to sign a contract project, but to be famous catering brands such as Xicha, Diandian, coco Coco, Yihetang, Mixue Ice City, Shanghai Auntie and KFC. How do franchisees step by step from joining well-known brands to signing non-well-known brands?

First of all, the company will build all kinds of advertising links in the name of well-known brands, publish all kinds of advertisements, and attract interested franchisees to reserve contact information in the advertising links;

The second is to pretend to be a well-known brand operating company or a company under a well-known brand, contact the intended franchisee, and send the investment information of the well-known brand to the intended franchisee. After gaining trust, he lied that the investment quota of a well-known brand in the area to join was full and could not pass the company's audit, and took the opportunity to publicize the so-called second-generation products, third-generation products or new brands under the well-known brand, confusing the audience;

Third, we strongly invite interested franchisees to visit the company headquarters and taste the taste. In order to "cheat" franchisees to the company headquarters, we will do everything possible: create a tense atmosphere in the franchise place, promise to reimburse the inspection fee, reduce the franchise fee, and give discounts on equipment and materials.

Fourth, franchisees who come to the so-called headquarters for inspection can hardly walk out of the obstacles set by the company, and it is basically impossible to leave without signing the money. Therefore, the franchisees were in a daze, and everyone was crowded, so they signed the money in a daze, and even what was written on the contract was not clear.

When the franchisee calmed down and found that he had been cheated, coco was replaced by xx coco or coco xx, and Jardine Matheson changed.

Xx Yihetang, Mi Xue Ice City has become Mi Xue xx, and even the contracted brands have no elements similar to well-known brands. There is no connection between them. It's a scam carefully prepared by the company. Franchisees spend hundreds of thousands or even 200 thousand to join a cottage brand, want to cry!

The third routine of fast joining-selling equipment and materials at high price in the name of low joining fee

In order to attract franchisees, many quick recruitment companies often attract investment under the guise of "headquarters support", "entrepreneurship subsidy", "supporting entrepreneurship", "low franchise fee", "returning franchise fee" and "zero franchise fee", and the preferential intensity is so great that you even suspect that their companies are doing charity.

In fact, the franchise fee discount is just a bait to attract fish. After signing the contract, franchisees have basically become fish on the chopping block, being slaughtered.

First of all, the company will clearly stipulate in the contract that in order to maintain the unity of the brand and the consistency of taste, franchisees can only buy equipment and all raw materials from the company or a third party designated by the company;

Second, before signing the contract, it is impossible for the company to show the franchisee the price list of equipment and materials. Generally, it is to fool franchisees. The price list involves company secrets and cannot be disclosed before the cooperation is determined. After the franchisee signs the contract, the person in charge of investment promotion will say that the price list will be provided after the training or after the store address is determined, which will fool the franchisee into falling into the company trap step by step;

Third, after franchisees have been trained or rented stores, the company has been slow to provide the price list. At this time, franchisees discovered that the prices of equipment and materials are ridiculously high, and it is common for them to be several times higher than the market price.

Fourth, at this time, the franchisees have already received the training of the company, or have rented a storefront. Even if you are dissatisfied with the high-priced equipment and materials, you are often riding a tiger. You can only hope for the support and promotion of the company in the later period, and you have unrealistic illusions about the company, and you will get deeper and deeper until the store loses money and closes down.

The fourth routine of rapid recruitment-underestimating the cost and exaggerating the income

In order to dispel the concerns of franchisees, attract franchisees and seize the market quickly, quick recruitment companies often deliberately exaggerate the project profits, advocate that the project can start as long as it is tens of thousands less, and all the investment can be recovered in two or three months, deliberately creating an exciting atmosphere of "joining the project and making money while lying down".

The franchisee excitedly signed the contract, paid the money and prepared for a big fight, only to find that he was cheated.

The cost of products remains high. According to the supply price of the company's equipment and materials, no matter how the franchisees cut corners, the cost of a cup of milk tea far exceeds the 2-3 yuan claimed by the company in the publicity. Some franchisees said that it was only a disposable milk tea cup supplied by the company, and the price of ordinary models was as high as 1 yuan, while that of online celebrities was as high as one in 4 yuan. Being a church franchisee is really "cost-free". When franchisees object to the cost, the company will only advise franchisees to use cheaper and lower-grade raw materials to control the cost, or suggest franchisees to buy more raw materials from the company at one time to get a better "discount", without giving substantive guidance and suggestions on the operation of the store and the production of products.

If the franchisee tells the company that the turnover is low, the brand effect is not ideal, and there is a loss. The company can honestly say that it didn't promise to make a profit, but only made a preliminary forecast of the operation after opening the store according to the current market situation. Franchisees are hard to argue, so they can only clean up the mess themselves, or they can struggle to support their operations and look forward to loyal wives; Either stop loss and close the position in time!

Quickly recruit the fifth trick routine-avoid site selection, but it is hidden.

In order to dispel the concerns of franchisees, Kuaizhao Company often promises that the headquarters will help with site selection, design, decoration and training. Franchisees think they can sit back and relax after joining, but they don't want to fall into the trap of the company.

Today, I mainly talk about the trap of site selection.

Trap 1: The so-called professional site selection teacher may just be the company's mobile employees (who have no fixed job content and need to go there) going through the motions, or a local cooperative real estate agent, which can't help franchisees find the most cost-effective stores at all.

Trap 2: the so-called free, not free, but requires franchisees to bear all the travel expenses (transportation, accommodation, meals) of the so-called site selection teachers, which is also several thousand yuan smaller.

Trap 3: The site selection teacher often looks for several storefronts online, and even provides false storefront rental information to franchisees, so that franchisees can contact themselves. Some franchisees even said that they called according to the information provided by the site selection teacher, and the other party said that the store had been subletted and the new tenant had opened!

Trap 4: the site selection teacher and the lessor raise the transfer fee (tea fee) and rent. The general operation is to take franchisees to see several shops with extremely high transfer fees and rents (some franchisees say that the transfer fee for a third-tier county town of 15 square meters is as high as 250,000, and the monthly rent is as high as 20,000), which causes psychological pressure on franchisees, and then take franchisees to another shop with a lot of preferential prices, and then inform franchisees that many people are looking at this shop, so they should decide as soon as possible, otherwise it will be gone. Under the lobbying of the site selection teacher, I signed the lease contract in a hurry and paid the transfer fee. Later, after the renovation, it was discovered that if it was rented directly from the lessor, there was no transfer fee at all. This so-called transfer fee eventually went into the pocket of the site selection teacher or company, and it was even more difficult to get it back.