Part of this article comes from the network arrangement, and our company is not responsible for its authenticity. If you have any objection or infringement, please contact us in time and our company will delete it immediately! = = This article is in word format, and can be easily edited and modified after downloading! = = Drugstore Lottery pop Part I: Drugstore advertisement pop display is a selling point advertisement. POP originated from the mass retail industry, and advertised a series of information in the terminal in the most direct, beautiful and suitable way, which is also applicable to retail pharmacies. It is precisely because it comes from the field of fast-moving consumer goods that POP has several application phenomena in the retail field of pharmacies: the first kind is take-away doctrine, which completely copies the form and usage of POP in the retail terminal of mass goods, regardless of the special properties of drugs, resulting in the lack of drug flavor in pharmacies, and such stores lose themselves; The second kind is a toddler in Handan, who only learns its shape but not its rhyme. For example, the selling point of a drug is hand-painted, because the skill is not enough and the handwriting is ugly. Good pharmacies will be dragged down by bad POP; The third is dogmatism. The whole pharmacy is full of various POPs, and there is no focus. At first glance, I can't remember the information that several businesses want to convey. Many experts have written about the standards and specifications of POP. I don't need to go into details, but I need to think about how to make POP generate sales force. There is a "three-character classic" about POP, which basically contains a lot of precautions, but there are five key points worth emphasizing: First, pay attention to the difference between customers in pharmacies and supermarkets. The people who patronize the supermarket are basically healthy people and have plenty of time. Leisure shopping not only meets the demand, but also enjoys life; The customers of pharmacies are basically unhealthy or sub-healthy people, or people who are closely related to customers are in an unhealthy state. These people are short of time and have clear needs, and most of them are worried. This determines that the form and usage of POP must be different from supermarket terminals, so that customers can know the information they need more quickly, directly and conveniently in pharmacies. Second, pay attention to the "drug taste" of pharmacies. Excessive use of POP can easily lead to a strong atmosphere in pharmacies. Customer health is a very serious demand, and professionalism is always the first priority. If you can't meet the health needs of customers in a professional way, pharmacies can't train regular customers. Therefore, the POP in pharmacies should have a certain "medicinal taste", and the POP information cannot be based on the price. At the same time, we should disseminate information about medication and health related to health. Third, pay attention to make good use of the star effect. Many brand products have image spokespersons. Stars are people familiar to customers. It is logical to associate stars with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of the star effect can not only improve the awareness of pharmacy products, but also improve the brand power of pharmacies. Only with dry drug names and indications, this kind of POP can't cause customers' scolding. Fourth, pay attention to the choice of POP advertising products. POP seems to improve sales performance. According to the 28 law, customers can't remember a lot of POP content. Therefore, when drawing advertisements for terminal products, there must be trade-offs. The maximum number of items in more than 5,000 general sales specifications shall not exceed 100, and in special business environment, it shall not exceed 10, so that the POP content must be clear to customers. V. Pay attention to the types of POP Broadly speaking, everything that customers can see can be classified as POP, including the clothes of shop assistants. For example, the storefront environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will lead to the discount of the recommendation power of the clerk. For another example, the window of a pharmacy is stuck like a dog skin plaster wall by various small manufacturers of drugs POP, which will also fail to attract customers' attention. At the beginning of the POP three-character classic shop, the appearance was primitive, the shape was similar, and the god was far from it; Shop is not cut, grinding people, thinking carefully, not extravagant; Small input, large output, POP, the eye of the shop; Intense competition, showing benefits, inner beauty and showing off; Decoration facade, impressive, dressed as a shelf, comfortable; Show hundreds of products, everyone knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Go alone, don't like to disturb, POP, make it clear; Group guests, no time to serve, POP, you can talk to yourself; Hand-painted, full of personality, one or two lines, highlighting the selling point; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The text is correct, easy to identify, over-repaired and dizzy; Red with yellow, eye-catching, blue and white, deeply impressed; Care about language, not too much, special price, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, star painting, familiar to customers; Hanging on the top of the wall, the atmosphere is good, stick to the wall, and pay attention to the guests; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. Learn to use it and review more. Part II: Catalogue of Marketing Skills of Hand-painted POP in Pharmacy Part I: Practice of Common Fonts of Hand-painted POP 1. Writing practice of square character p1-22. Writing exercises with the same thick words in two directions? P 1— 123。 Writing practice of variant Chinese character P1-144. Writing exercises of overlapping words p1-235. Writing practice of color-changing reduplication? P 1—286。 Writing practice of fat word p1-307. Writing practice of soft Chinese character p1-408. Writing practice of decorative word P1-459. Writing practice of holiday fonts? P 1-53 10。 Number P 1-57 Writing Exercise Part II: Hand-painted POP 1 Inspirational Selection. A warm reminder about time? P2 is 22 years old. Enterprise proposition: 10 principle? P2 33. Tip: Today P2-44. Staff management and team building? P2-55。 Believe in yourself P2-66. P2-77 Working atmosphere in enterprises. Complaint Tips P2-9 Part III Marketing Skills of Hand-painted POP Pharmacy 1. Hand-painted popular design slimming product P3-42. Single product recommendation tool: "Explosive Card" P3-93. Valet decocting medicine "Guyuan ointment"? P3- 1 14。 Painting? P3- 125。 Draw at a fixed time every month P3- 136. 38 yuan draws a lottery. Membership category: apply for membership card? P3- 178。 Membership category: member rights P3-2 19. Membership category: buy one get one free P3-24 10. Gift distribution office? P3—25 1 1。 Opening promotion information? P3-26 12。 Rice promotion information P3-27 13. Festival promotion: Dragon Boat Festival P3-28 14. Promotion information: P3-30 15. Prescription: 18% off P3-3165438+P3-3217. Single product recommendation: buckwheat pillow P3-3318. Single product recommendation: calcium P3-3419 in calcium oral liquid. Single product recommendation: mint buccal tablets? P3-3520 Single product recommendation: Children's Intelligence Syrup P336 Part III Drugstore Hand-painted POP Marketing Skills 2 1. Single product recommendation: Children Qingre Ning Granule P3-3722. Single product recommendation: antiviral oral liquid P3-3823. Single product recommendation: Jianwei granules? P3——3924。 Single product recommendation: Jiangzhi Tongbian Capsule P3-4025. Single product recommendation: Zhitong Xiaoyan Granule P3-4126. Single product recommendation: Ganmaoling Granule? P3——4227。 Single product recommendation: antiviral oral liquid P3-4328. Single product recommendation: Jindou Kaiwei Oral Liquid P3-4429. Single product recommendation: compound mint bear bile buccal tablets? P3 4530. Holiday promotion: Thanksgiving P3-463 1. Festival promotion: Father's Day P3-4732. Festival Promotion: Mother's Day P3-4833. Festival Promotion: Valentine's Day P3-49 Chapter III: Drugstores Make Good Use of Popular Advertising Techniques. In pharmacies, when consumers are faced with many products, POP advertisements will be placed around them. Successful POP advertising can not only improve the popularity of products, but also publicize the corporate image, so as to establish and enhance the corporate image at the sales terminal, thus maintaining a good relationship with consumers and enhancing consumers' attention to products and goodwill towards enterprises. But how much do you know about popular advertisements? What is its role in the terminal? How can pharmacies make better use of this advertising form? This issue is dedicated to introducing this "advertising expert" to everyone! POP: About two-thirds of consumers' purchases at the sales site are unplanned random purchases, and about one-third are planned purchases. "POP advertising can not only create a relaxed and pleasant sales atmosphere, but also let consumers know the product characteristics in advance, generate purchasing impulse, and most importantly, it can make consumers consume and increase the sales of terminals. 1. Attract customers to browse in the store. Because two-thirds of consumers make temporary purchase decisions in actual purchases, the sales of terminal stores are directly proportional to the flow of consumers. Therefore, POP advertisements are placed in front of stores, such as billboards, standing billboards and large samples. To show the product's own characteristics and product personality, and the successful entry of consumers into the store is the key link to promote consumers' purchase. 2. The second step to urge customers to observe products and promote consumers' purchase is to make POP produce the power to make customers stop and watch carefully. For example, in the sales terminal, some impactful and inflammatory POPs will make consumers stop involuntarily. In this way, while grasping the customer's interest points, plus the on-site operation of the salesman, free gifts, trial samples and so on. Can fully induce consumers to buy. 3. Stimulating customers' final purchase Stimulating customers' final purchase is the core effect of POP advertising and the final impact of POP. At this time, it is necessary to use effective POP advertisements to appeal and answer customers' concerns, so as to achieve the effect that the sales force is 10 times regardless of whether there is a special person to introduce the product or not, and finally realize the final purchase. (Don Juan) Product: Change 10 to 10. What aspects should be considered if an enterprise needs to make a POP advertisement for its products? What are you going to do? What are the characteristics of each form of pop music? Here is a case of product POP advertisement setting for your reference. 1. Make 1X5m shopping guide card (display board). Design and production require outstanding brands, outstanding demands, illustrated pictures and texts, firm production, and placed on both sides of the door of the sales store or in a suitable position in the store. 2. Posters should be firmly pasted and posted in rows, with 1.4~ 1.8m clean wall outside the store, glass door inside the store or/.4 ~1.8m clean wall inside the store, which will have better visual and publicity effects. 3. Put the watch card on the counter, near the product, and install a folding page or brochure to facilitate the target buyer to know more about the product. 4. When entering the store, flags are hung side by side above the 2.5m-high front desk. 5. The indoor light box should also be placed above the product. (The color-jet drafts issued by the planning center and produced as required must be unified. ) 6. The store has low cost, high grade and durability. (The planning center issues color jet drafts, which are produced by local advertising companies. ) 7. The product models are divided into indoor and outdoor. The indoor pyramid pendulum is fixed with transparent glue, and care should be taken to avoid damage outdoors. 8. Huge: 6X20m, with excellent visual effect and atmosphere, but pay attention to windproof facilities. Hanging on the front of a large shopping mall or supermarket or on the wall facing a large crowd. 9. Outdoor billboard: large billboard, close to the store (point of sale), placed on the roof of the fifth floor or podium (market growth-consider this operation when mature). ) 10. body (car sticker) advertisement: buy out the back sticker or front sticker of the main bus in the early stage, and consider the whole body advertisement according to the conditions during the product growth period. Drugstore: Popular advertisements are very popular. The successful production of POP can play the most critical and direct role in stimulating and encouraging consumption in drug stores, and achieve unexpected terminal promotion effect. The common POP styles in pharmacies are as follows: 1. Signature pop music. Electronic subtitles, curtains, flags and other advertising forms set in front of the store. 2. The counter pops up. Product advertisements and sales information placed on the counter in the store. The contents include new product listing, user guidance, gift distribution, etc. 3. The display or window displays pop-up. Use the interior space or window of the store to show the structure or three-dimensional form, including static and static forms. 4. squash. Printed advertisements directly pasted on walls, columns, windows, counters and other walls. 5. hang the POP. Use hanging objects, such as balloons, flags, empty packaging boxes, decorations, etc. Deliver advertising information. 6. Pop music. Advertising models are displayed by mechanical devices such as electricity or natural wind. 7. Packaging is popular. After the design of display package is completed, it can be used as a small display shelf to display goods after opening or making appropriate changes. 8. Optical fiber, computer subtitles, TV wall or multimedia, laser image light source POP. (Li Bing) Common sense article POP advertising traceability definition: POP advertising is to buy spot advertising, which can grasp the psychological weakness of customers and emphasize the characteristics and advantages of products to customers with exquisite copywriting. Origin: POP advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American POP Advertising Association was formally established, and since then, POP advertising has gained a formal status. However, in terms of its form, in ancient China, wine gourd and wine flag hung outside hotels, veils hung outside hotels, banners hung outside inns, medicine gourd and plasters hung outside pharmacies, and festive festivals. , can be described as the originator of POP advertising. Baidu library limited VIP discount is now open, and 600 million +VIP content can be immediately enjoyed to get a high-quality pharmacy lottery pop-. = = This article is in word format, and can be easily edited and modified after downloading! = = Drugstore Lottery pop Part I: Drugstore advertisement pop display is a selling point advertisement. POP originated from the mass retail industry, and advertised a series of information in the terminal in the most direct, beautiful and suitable way, which is also applicable to retail pharmacies. It is precisely because it comes from the field of fast-moving consumer goods that POP has several application phenomena in the retail field of pharmacies: 1 page. The first kind is takenism, which completely copies the form and usage of POP in the retail terminal of mass goods, regardless of the special properties of drugs, resulting in the lack of drug flavor in pharmacies, and such stores lose themselves; The second kind is a toddler in Handan, who only learns its shape but not its rhyme. For example, the selling point of a drug is hand-painted, because the skill is not enough and the handwriting is ugly. Good pharmacies will be dragged down by bad POP; The third is dogmatism. The whole pharmacy is full of various POPs, and there is no focus. At first glance, I can't remember the information that several businesses want to convey. Many experts have written about the standards and specifications of POP. I don't need to go into details, but I need to think about how to make POP generate sales force. There is a "three-character classic" about POP, which basically contains a lot of precautions, but there are five key points worth emphasizing: Page 2: First, pay attention to the difference between pharmacy and supermarket customers. The people who patronize the supermarket are basically healthy people and have plenty of time. Leisure shopping not only meets the demand, but also enjoys life; The customers of pharmacies are basically unhealthy or sub-healthy people, or people who are closely related to customers are in an unhealthy state. These people are short of time and have clear needs, and most of them are worried. This determines that the form and usage of POP must be different from supermarket terminals, so that customers can know the information they need more quickly, directly and conveniently in pharmacies. Second, pay attention to the "drug taste" of pharmacies. Excessive use of POP can easily lead to a strong atmosphere in pharmacies. Customer health is a very serious demand, and professionalism is always the first priority. If you can't meet the health needs of customers in a professional way, pharmacies can't train regular customers. Therefore, the POP in pharmacies should have a certain "medicinal taste", and the POP information cannot be based on the price. At the same time, we should disseminate information about medication and health related to health. Page 3 Third, pay attention to make good use of the star effect. Many brand products have image spokespersons. Stars are people familiar to customers. It is a logical reason to associate stars with drugs and thus with pharmacies. Therefore, when using POP in pharmacies, choosing good stars and making good use of the star effect can not only improve the awareness of pharmacy products, but also improve the brand power of pharmacies. Only with dry drug names and indications, this kind of POP can't cause customers' scolding. Fourth, pay attention to the choice of POP advertising products. POP seems to improve sales performance. According to the 28 law, customers can't remember a lot of POP content. Therefore, when drawing advertisements for terminal products, there must be trade-offs. The maximum number of items in more than 5,000 general sales specifications shall not exceed 100, and in special business environment, it shall not exceed 10, so that the POP content must be clear to customers. Page 4 V. Pay attention to the types of POP In a broad sense, everything that customers can see can be classified as POP, including the clothes of shop assistants. For example, the storefront environment is good, but the clothes of the clerk are worn out or dirty, which will cause customers' dissatisfaction, which in turn will lead to the discount of the recommendation power of the clerk. For another example, the window of a pharmacy is stuck like a dog skin plaster wall by various small manufacturers of drugs POP, which will also fail to attract customers' attention. At the beginning of the POP three-character classic shop, the appearance was primitive, the shape was similar, and the god was far from it; Shop is not cut, grinding people, thinking carefully, not extravagant; Small input, large output, POP, the eye of the shop; Intense competition, showing benefits, inner beauty and showing off; Decoration facade, impressive, dressed as a shelf, comfortable; Show hundreds of products, everyone knows, show fine products and enjoy golden fruits; If a person can't do it, everyone can study it and break the gold; Go alone, don't like to disturb, POP, make it clear; Group guests, no time to serve, POP, you can talk to yourself; Hand-painted, full of personality, one or two lines, highlighting the selling point; Three or four lines, I can't remember, seven or eight lines, I don't have time to read them; The text is correct, easy to identify, over-repaired and dizzy; Red with yellow, eye-catching, blue and white, deeply impressed; Care about language, not too much, special price, to be clear; Movable text, clear at a glance, packaging box, the same display; Printed painting, neat and beautiful, star painting, familiar to customers; Hanging on the top of the wall, the atmosphere is good, stick to the wall, and pay attention to the guests; Colorful balloons, soft atmosphere, clean clothes, and integrity; If the shop doesn't learn, the guests won't come. Learn to use it and review more. Page 5, Part 2: Catalogue of Marketing Skills of Hand-painted POP in Drugstores, Part 1 Practice of Common Fonts of Hand-painted POP 1. Writing practice of square character P 1-22. Writing exercises with the same thick and thin characters in the horizontal and vertical directions? P 1— 123。 Writing practice of variant Chinese character P1-144. Writing exercises of overlapping words p1-235. Writing practice of color-changing reduplication? P 1—286。 Writing practice of fat word p1-307. Writing practice of soft Chinese character p1-408. Writing exercises of decorative words p1-45 Page 6 9. Writing practice of holiday fonts? P 1-53 10。 Number P 1-57 Writing Exercise Part II: Hand-painted POP 1 Inspirational Selection. A warm reminder about time? P2 is 22 years old. Enterprise proposition: 10 principle? P2 33. Tip: Today P2-44. Staff management and team building? P2-55。 Believe in yourself P2-66. P2-77 Working atmosphere in enterprises. Complaint Tips P2-9 Part III Marketing Skills of Hand-painted POP Pharmacy Page 7 1. Hand-painted popular design slimming product P3-42. Single product recommendation tool: "Explosive Card" P3-93. Valet decocting medicine "Guyuan ointment"? P3- 1 14。 Painting? P3- 125。 Draw at a fixed time every month P3- 136. 38 yuan draws a lottery. Membership category: apply for membership card? P3- 178。 Membership category: member rights P3-2 19. Membership category: buy one get one free P3-24 10. Gift distribution office? P3—25 Expand the full text _ Read the lottery of high-quality pharmacies for free ... Full-text length-limited map and send it to WeChat to download the document. Beijing Baidu Netcom Technology Co., Ltd. 8.0.70 Privacy Policy Permission Note: This document is provided and uploaded by users, and the income belongs to the content provider exclusively. If the content is infringed, please report or claim for compensation. Page 8 _ _ _ selects a quality pharmacy lottery for you ... 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Finally, write the content normally. How to write Chinese medicine health care pop Chinese medicine health care pop is made of oily marker, blank paper and correction fluid as raw materials. 1, write "TCM health preservation" with 30mm oily marker first, and write it bigger, and add the general theme. Others can understand and see clearly at a glance. 2. We use 6mm oily marker to thicken the outer frame, then use correction fluid for high-gloss decoration, and finally add a layer on the outer frame. 3. Add a border with a 30mm oily marker and add content inside, and a good-looking POP poster will be made. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.