What are the most common types of copywriting? 1. Emotional copywriting triggered a song by Ming Haizi, "Facing the Sea, Warming bloom in Spring", which vividly expressed the yearning for an ideal life. Kobe Bryant's golden sentence "Have you seen Los Angeles at four in the morning?" The belief that many young people are inspired to fight for their ideals is precisely because feelings are everywhere. Emotional route copywriting has become one of the most common types. No matter what industry, brand, product or scene, emotional copy can be seen everywhere. 2. Functional copy mining product highlights, showing strength, functional copy. That is to say, Ogilvy's advertising copy for Les Les' new car "At 60 miles per hour, the loudest noise on this new Rolls-Royce car comes from the electronic clock" creates a real scene to express the superior performance of this new car, directly implying to the audience: If you don't believe it, you can try it yourself, and the audience who have confidence in the function of their products will naturally trust it more. 3. Since the humor of black copy has reached the highest level, it is a kind of reverse thinking that runs counter to it, making the whole copy vivid and more serious. When the audience comes into contact with such an alternative copy, they naturally feel bright at the moment. Classic replica of Volkswagen Beetle "It's ugly, but it can take you where you want to go." There is a detector in the poster. It doesn't look very beautiful, but it can help human beings to explore further. The Beetle is so humble and even ugly, but it does not affect its powerful practicality. It can bring you convenience and benefits in driving. Fourth, the magic of story writing is addictive, mobilizing emotions Ogilvy wrote a long article, "God, lottery, blind musician" I "listened to the waiter and the neighboring table to tell the story of blind musicians' blindness. At the same time, I also saw the calm and natural performance of the protagonist in the cafe and the interaction with the waiter. I was surprised at his optimistic acceptance and adaptation to the injustice of life. The short copy of more than 300 words is not ups and downs, but it is enough to impress readers and remind people who have the same experience in reality to convey the warmth of coffee on the left bank with such stories. Persistent feelings 5. The highest level of tearing copy interaction ignites the topic. Tearing the copy is still relatively mild and will not lead to real mutual war. Because the copywriting between brands is torn, it does not mean that we must make a life-and-death situation. The ultimate goal is often just to attract a topic participant to join in the fun and attract the attention of the public. In fact, it can be said to be a win-win situation in a sense. In addition to our posters, copywriting can be seen everywhere, such as roadside light boxes, mobile TV on buses, subway billboards, shopping websites, book covers and so on. In the process of copywriting, we must choose the most suitable copywriting type according to the actual use scene, communication purpose, product and brand characteristics, and then be creative and write posters, including words and illustrations. Graphics, copy and color are the three elements of print advertising. These elements play different roles in advertisements. Graphic elements include illustrations, registered trademarks and screen outline elements, copywriting elements include titles, advertisements, words and attachments, and color elements include hue, lightness and purity. Graphics are the main elements of print advertisements, which can vividly express the theme and creativity of advertisements. Illustrations can be black-and-white paintings, ink-jet illustrations, painting illustrations, photographic works, etc. The forms of expression are realism, symbolism, comics, decoration, composition and other techniques. Outline refers to the wireframe on the edge of the plane advertisement layout. Its function is to make the advertisement page have a separate space to control the public's field of vision, and to induce the public's line of sight to move to the advertisement theme with contours, while avoiding the visual interference of other information. The use of contour lines can increase the aesthetic feeling of advertising layout, and the same "personalized" contour lines can be used in a series of advertisements to enhance the repeated impression of advertising layout. The outline can be in the form of straight line, curve, diagonal line, decorative pattern, etc. The selection of outline should be based on the overall advertising strategy to determine the form of use, not too strange, affecting the graphics and copy in the advertising layout. The title is in the form of (1) notes, which truthfully explain the main points of the advertisement text; (2) news style, providing information to the public in the form of news release, emphasizing the characteristics of news; 3 types of questions, q: why? "and" what should I do? " Such a problem, in order to arouse consumers' thinking and * * *; (4) Praise and brag about the advantages of the goods, but they are not inaccurate; ⑤ Contrast, compare new and old products, and prove the advantages of new products; ⑤ Suspense, with suspense, surprises people and attracts the attention of the public. ⑤ Guided, sincerely advise consumers and gain the trust of consumers; (8) Promise to tell the public in frank language what benefits the commodity can bring to them; 9. Repetitive and repeated titles can stimulate consumers' memory and achieve the purpose of enhancing memory; Attending the indirect way, using indirect language to avoid the secrets and privacy of consumers; Nine appeals, urging people to take action in the tone of exhortation, hope and appeal; (12) Absurdity, absurdity is unrealistic and unreasonable. If used properly, absurdity will also give people a real and credible influence, and you can understand the content of advertisements at a glance. Text is a description of the goods to be spread by advertisements, which describes the contents of the goods in detail and has the functions of explanation, answer, encouragement and call. The written content should be written in plain daily language, simple and easy to understand, vivid, appropriate and wonderful, so that the public can feel approachable and trust the goods wholeheartedly, so as to achieve the purpose of spreading information. Pay attention when arranging words, usually at the bottom of the page, or at the left or right position. Advertising language, also known as slogan, is a special propaganda statement that is used repeatedly in a certain stage of the overall advertising strategy to reflect the spirit of enterprise or publicize the characteristics of goods, attract public attention and impress people. The words in advertising language must be easy to read and remember, rhyme smoothly and be full of emotion. The layout can be placed anywhere on the page, but it should be placed behind the advertisement title, and the cart before the horse cannot be put. Attachments refer to the advertiser's company name, status, postal code, telephone number, telegram number and fax number. It is convenient for the public to contact advertisers and buy goods. It is usually placed at the bottom of the page or in a secondary position. In the application of color in advertising, designers should show the theme and creativity of advertising and fully display the charm of color. First of all, we must carefully analyze and study various factors of color. Due to the differences in life experience, age, cultural background, customs and physiological reactions, people have certain subjectivity, and at the same time, people also have many feelings about the symbolism and emotional expression of colors. In the design of color configuration and TINT, designers should grasp the contrast between cold and warm, light and shade, purity, area, area, lightness, hue and tendency. TINT should keep the picture balanced, responsive and orderly, and the advertising picture should have a clear main color, and handle the relationship between graphic color and background color. Designers should be clear about color positioning. When advertising positioning highlights trademarks, we should consider the personality characteristics and image color of enterprises, and strengthen public recognition through color positioning; When advertising is positioned to highlight goods, it is necessary to emphasize the image color of goods. The purpose of color communication is to fully express the individual characteristics and functions of commodities and enterprises, fit the aesthetic trend of commodity consumption market, use the creativity of color design to create a more concentrated, stronger and simpler image, deepen the public's cognition of advertising information, and achieve the purpose of information communication. How to write creative poster copy? How to write creative poster copy? When writing creative poster copy, we must pay attention to collecting more, reading more and thinking more. You can write only when you need it. Creative poster copy.