Mission of slow island: advocate a healthy lifestyle of slow life and seek a balance between work and life.
The vision of Slow Guest Island: to become a respectable leading brand in the slow life market segment.
Slow island values: freedom, independence and balance.
Why do you need to live slowly?
We live in a fast-paced era, and we accomplish the most things in a short time, which makes us suffer from "time disease". Today, with "number" and "speed" as the measurement indicators, everyone is facing tremendous pressure brought by acceleration, and few people are still able to live a happy life. What we encounter happens to be an era with the richest material and the poorest spirit. We were entrusted with an important task. We live in an era where success is taught everywhere, but we are rarely taught how to keep our world and rhythm. The lack of spirit has brought about the homogenization of goals. ...
The value of life is not hasty consumption, nor is it a race against time. Slow down, the soul can keep pace, and the soul can shine again.
Slow is the foundation of fast. Slow can accurately position yourself, and don't miss a more efficient and elegant life that really suits you because of fast. Only by slowing down will it not be too hard, and only by being yourself can we get closer to happiness. Slow life is an active and healthy lifestyle, a kind of physical and mental harmony, and a state of life that can be rich and full, and can be poor and happy. ?
site targeting
Slow Island Slow Mall is an O2O service mall focusing on high-end goods in the field of slow life. The cooperative merchants are local middle and high-end merchants, and the main consumers in the first phase are from the local middle class in Shanghai (the main consumers are individuals with an annual income of 654.38+ 10,000-300,000).
Community members are basically fast-paced people who agree with the concept of slow life and can come from all over the country.
Slow passenger island is mainly recommended by goods and merchants in slow shopping malls and preferential areas, supplemented by communities with micro-testing, quick symptoms, slow wishes and slow knowledge.
Slow Island is not a group buying website, but a shopping center website that combines the connotation of group buying. We are most concerned about the quality of merchants, goods and members.
Target customer characteristics
Work is important, but leisure cannot be lost; Work is not all, learn to grasp the main points, advocate simple life and enjoy life.
The middle class, which is heavy in quality and light in weight and elegant and comfortable, has nothing to do with money, but it is valuable to have money, leisure and spiritual pursuit.
Living on the edge of downtown, not in the center of downtown, everyone sings with downtown. I sing with myself, be myself, keep the pace of work and life relaxed, return to nature, relax and be harmonious.