How to organize a community salon? Last week, I carried out an activity to explore my personal advantages with OH card, and got some positive feedback, which was also the most smooth activity in the organization, so I made a summary. 1. Sharer is a very important factor in the speaker salon. The people who come to the event are either for the guests or for the content shared. These two points determine that the organizer must know the sharer, communicate with the sharer and control the content of sharing. I didn't know anything about the oh card when I was preparing to do the OH card activity. After communicating with the sharer pudding, I was even more confused. So I made an appointment to experience pudding offline first. Offline meeting and communication achieve the following three purposes. 1) As an organizer, have a comprehensive understanding of the sharers and the shared contents; 2) What can you bring by experiencing the value of this sharing as a participant? 3) As an executor, communicate with the sharer on the cognitive level, which is convenient for later communication and implementation. 2. The recruitment of small salons includes posters, copywriting recruitment contents and recruitment channels. There is no one to make the poster, so I will design the poster of the OH card this time. How to make a useful recruitment poster for non-designers? My method is: 1) refer to other activities to recruit posters before making. After reading dozens of posters, I summarized a recruitment poster into five contents: theme, introduction of the sharer, activity time, activity address and participation mode. Then thicken the poster board from top to bottom according to the important priority. 2) After the poster is finished, do a small-scale feedback test first. The first poster is ready. I asked my friend to take a look at it for me. The friend replied, "I don't know what the activity is for after reading the poster." This shows that the theme of the poster does not fully summarize the content of the activity, and then makes corresponding adjustments, focusing on what problems the activity can solve. The poster of recruitment copywriting is the display of activities, and copywriting is the top priority of recruitment. I also changed the copy of this activity into two editions. The first edition focuses on explaining what an OH card is. The copy structure is: 1. What is an OH card? 2. how to play the OH card? 3, guest introduction 4, sharing content introduction After feedback from friends, the second edition changed the focus to OH card. What can you get? So the copy structure becomes 1. What problems can the OH card solve? 2. What can I get through the OH card? 3. Feedback from the experiencer 4. Introduction of the guests 5. Introduction of the shared content, so to sum up, writing the recruitment copy needs a different angle. What can I give you? What did you get? According to the daily thinking, what you give others is not necessarily what others want, but if you tell them that they deserve it, others will feel that they didn't get it for nothing, and with the positive feedback from some users, people will feel that they will lose if they don't take it. The activity of recruitment channel is interactive, and recruitment is also within the community, so there is nothing to learn from it. However, the number of small-scale salon activities is small, so we can take advantage of the scarcity psychology in community recruitment. For example, seize the opportunity, hesitate, only miss the opportunity and so on. As for the venue, our salon activities are mainly in the community. The determination of time needs to be determined with the members of the group first to avoid the time conflict of large-scale members. When determining the venue, we should not only consider the convenience of community members' participation, but also consider the matching with the content of the event. This OH card is a psychological guidance process and needs a relatively quiet and undisturbed environment. Therefore, in the choice of venue, we should not only consider the convenience of downtown participation, but also consider the concealment. If the location is hidden, if you step on it in advance, you should be prepared to make a road map to avoid wasting time looking for the location. In addition, it is best to visit the venue in advance on the day of the event. There was an accident this time, and the downstairs of the venue was being renovated, which seriously affected the effect of the venue. If you arrive in advance, you can negotiate with the construction team in advance and carry out projects with less noise during the activity. Even if the venue is not fixed, there will be various emergencies, so it is very important to think of the emergency plan in advance. 4. Some notes on the day of the activity 1) On the day of the activity, the group must be informed of the time and place of participation again. It is best to receive your reply, and talk privately if you don't receive it. Otherwise, even after repeated reminders, some participants will still forget, and then be late and delay the activity process. 2) Arrival time, preferably half an hour before the start of the activity, giving a buffer period. 3) Photo shooting at the event site is an important material for summarizing and publicizing the later activities. It's better to choose more after the event than none at all. 4) During the activity, it is necessary to ensure the normal sharing of the sharers in the whole process. Whether it is projection, accident or emergency, we must ensure that the sharing rhythm is not interrupted and deal with it in time. 5) There is highlight feedback at the activity site, and it should be recorded in time. For example, this OH card has a live experience link, and many friends have said many golden sentences. These real-time feedback information is also the evaluation of this activity, and can also be used as publicity materials in the later period. "I used to have ideas, but I only stayed in ideas. Today's guidance made me think about how to achieve it, how far it is from this goal, and the path to achieve it is becoming clearer and clearer. " "In this process, it was obvious that that was what I wanted, but I chose another one that was not so good. Finally, I found that this one I chose was the most suitable. This feeling is wonderful. " 6) After the activity, it is necessary to collect the content of the circle of friends of the participants. If you do the same activity next time, this is the best spokesperson recruitment. This is just a summary of the successful completion of this activity, and there are still many points that have not been involved. For example, in a closed environment, we can actually do a willingness test before the activities are prepared. When the small partners in the group are willing to spend time and energy listening or telling others, then this activity has the value of continuing. Next, we must strive to be worthy of the efforts of the small partners in the group and really help them. Well, that's about it ~ I'll add it later, I hope it's useful to you. Salon activity planning process Salon activity planning process is as follows:
I. Background of the event
In order to further improve everyone's literary literacy, our society decided to hold a literary salon with the theme of "Talking about Ruan Ji".
Second, the purpose of the activity
1, let students know more about Wei and Jin culture and seven sages of bamboo forest.
2. Let students understand and appreciate Ruan Ji's works and spirit.
Third, the significance of the activity
1. Give students a chance to learn, understand and know Ruan Ji.
2. Improve students' cultural literacy and feel the works and spirit left by the Seven Sages of Bamboo Forest.
3. At the same time, it also provides a good communication platform for students.
Fourth, the theme of the event
Take "Talking about Ruan Ji" as the theme.
Verb (abbreviation for verb) target audience
All the students in the institute of technology.
Planning organizer of intransitive verbs
College Youth League Committee Yexing Literature Society.
Seven. Time and place of activity
65438+1 4: 00 to 6: 00 on October 24th, audio-visual education1.
Eight, lecturer
Teacher Xu Xing.
IX. Preparatory activities
1. communicate with the teacher in advance about the lecture materials, time and place of the activity.
2, a poster, blackboard newspaper.
Ministers arrive at the meeting in advance to prepare related matters.
X. Preparations for the day of the event
1. Teachers are invited to attend.
2. Arrange the welcoming staff at the door.
3, internship department personnel to maintain the order of the venue.
XI。 Activity information
1. Ruan Ji's life background, poetic achievements and historical influence.
2. The exchange of ideas between teachers and students about this literary salon.
The chairman made a comprehensive comment on this activity.
How to plan the exhibition of nail salon and what problems need to be considered? Problems brought by epidemic situation to beauty industry
Affected by the epidemic, all kinds of offline activities, large and small, were forced to suspend or cancel, and major art exhibitions around the world also issued extension notices under the consideration of health and safety. What impact does the postponement of the exhibition have on the development of foreign trade enterprises and industries? With the reduction of orders, the transaction volume of enterprises has fallen sharply, and the production plan of enterprises has been delayed again and again. Impact on brand purchase. Work arrangement is cleaned and painted. To sum up, for enterprises, the greater impact is the loss of a platform to communicate with major customers.
Problems to be considered in holding nail salon exhibition
If you can't connect important customers at the exhibition once, it may take more time and cost to connect them one by one, but for small and medium-sized enterprises, there may be no chance to see these big buyers this year after the cancellation of the exhibition. Therefore, enterprises need to participate in the exhibition after the epidemic. The reasons are as follows: The exhibition is an effective platform for establishing customer relations at low cost, showing its image and strength with competitive advantages, and understanding the development trend of local markets and industries.
How to do a good job of exhibition
1. Plan an overall publicity plan, such as which products to show? How to show it? 2. If you take a special booth, it is suggested to find a professional booth to set up a design company and put forward your special requirements. If you have no idea, let the designer design it. The booth should be combined with the theme of the exhibition, the characteristics of the exhibits and the brand image. If it is a simple booth, it is suggested that you can design your own wall stickers. Usually, you can choose a reusable hanging painting poster or a one-time pasting poster.
If you have a rental information desk, you can also post a square poster with a company logo on it. 3. Pay attention to the transportation of exhibits and the safety after arriving at the exhibition hall. 4. Check whether the booth construction is safe, whether the light boxes, exhibits and nails are complete and damaged. Please be sure to ask questions and change them on the day of the exhibition. If any exhibits are later found to be damaged, exhibitors will be responsible for compensation. 5. Prepare business card collection boxes, brochures, staplers, computers, quotations, contracts, receipts and other materials.