In recent years, the light medical beauty industry has developed rapidly, attracting many investors to join the US industry. After investing a lot of money, I found that the water inside was deep, and the previous investment had not been recovered, and the monthly rent, labor and other expenses were unbearable. Here, I would like to share with you what misunderstandings need to be avoided in the establishment of a light medical beauty institution and avoid stepping on the pit.

Myth # 1: Running a light medical beauty institution with a big single mind. In Light medical cosmetology, the word "light" is the main item, and the items are mainly skin and micro-finishing. The characteristics of the project determine that Light medical cosmetology should adopt the method of low customer unit price and high frequency. If we operate with the thinking of big orders, we will find it difficult to accept customers and transform them. The correct way is to give customers high-quality treatment effect through comprehensive means, get customers' recognition, and increase profits by increasing consumption frequency.

Myth 2: excessive pursuit of luxury decoration and imported musical instruments. To run a light medical beauty institution, it is necessary to distinguish the main factors that affect the business. Turnover = number of customers * customer unit price. The number of customers depends on the number of customers entering the store. Now customers are more rational and pay more attention to the quality and effect of medical treatment. External factors such as luxury decoration and imported instruments are not the key points that determine its consumption. Early institutions invested heavily in luxury decoration and imported instruments, which would increase costs and tighten the capital chain. Investing money in medical quality and improving service quality means spending money on the cutting edge.

Finally, I need to remind you that customer management is very important. At present, the cost of obtaining customers is very high, and every customer who enters the store needs to be treated with care. When customers enter the store for the first time, they should make comprehensive information records, operate comprehensive measures to solve customers' skin problems, do a good job in customer return visit mechanism, implement standardized treatment files, and let customers buy again. In addition, reasonable preferential activities can be arranged every month to stimulate old customers to buy again.