He is called "the king of steel", but he doesn't know much about steel. And thousands of people who work for him are more proficient in steel manufacturing than "Ente Carnegie".

Kent Carnegie knows how to get along with people-that's why he got rich. In his early years, he showed outstanding organizational and leadership skills. When he was ten years old, he found that people attached great importance to his name. He took advantage of this discovery.

This is a page from his childhood memory: a Scottish boy once got a rabbit, which was a female. The mother rabbit soon gave birth to a litter of rabbits. However, there is nothing to feed the rabbit. But Carnegie came up with a clever idea. He told the children in the neighborhood that if someone went to pick the rabbit's food, the rabbit would use its name.

His plan has a wonderful effect, so Carnegie will never forget it.

Many years later, he used the same skills in various businesses, which made him earn millions of dollars. He is going to sell the railway tracks to the Pennsylvania Railway Bureau, of which Thomson is the director. Ente Carnegie built a large steel plant in Pittsburgh and named it "Thomson Steel Plant".

Guess-where will Thomson buy the rails from when the Pennsylvania Railway Bureau buys them?

Once, Carnegie and Boom fought for the right to use small cars and minibuses, and they remembered the lesson of rabbits.

The central transportation company headed by Ente Carnegie and the company operated by Boom compete for the small car and minibus business of the Pacific Railway, crowding out each other and reducing prices one after another, which almost erodes the benefits they can get. Carnegie and Boom both went to new york to meet with the board of directors of the Pacific Railway Bureau. That night, Carnegie met Boom at the St. Nicholas Hotel. He said, "Good night, Mr. Boom, are we all fooling ourselves?"

Boom asked, "What do you mean?"

So Carnegie gave his opinion. He used a solemn and honest sentence, saying that he hoped that the business of both sides would merge, because there was no competition between the two sides, and they could get more and more benefits.

Boom listened attentively, but he didn't completely agree. Finally, he asked, "What brand are you going to use for this new company?" Carnegie immediately replied, "Of course, we will use Burm Palace compact car and minibus company."

Zhang Ning's tight face suddenly relaxed. He said, "Mr. Carnegie, come to my room and we'll talk about it in detail!" " It was that conversation that wrote a new page in the history of commercial society.

Ente Carnegie has a high memory and respects other people's names, which should be the secret of his becoming a leader. He can name many people, which is his pride. He often proudly said that his company never went on strike when he personally handled the company's business.

Peter Watsky is in the same situation. In order to make the black chef who waits on him in the special car feel his importance, he always calls the black chef "Mr. Cobb".

People attach importance to their names and try their best to keep them alive, even at any cost. Although Mr. barnum is a sophisticated old man, he regrets that he has no son to carry on his name, so he is willing to pay his grandson Schiller 25,000 yuan, if he is willing to call himself barnum Schiller.

That was more than 200 years ago. Rich people often give money to those writers to publish books in his name.

Libraries and museums have rich collections, and the names of donors are on those exhibits. The reason is that those people want their names to last forever.

The average person probably won't be busier than Roosevelt, but he actually firmly wrote down the name of a mechanic.

Here's the thing: Chrysler made a special car for Mr. Roosevelt. Chamberlain and a mechanic drove the car to the White House. Chamberlain gave me a letter telling me the situation at that time. He said, "I taught President Roosevelt how to drive this car with many special devices, but he taught me a lot about the art of dealing with people."

Mr. Chamberlain wrote in his letter:

When I arrived in Guanbai, the president looked very happy. He called me by my first name, which made me feel very gratified. What impressed me most was that he listened attentively when I told you every detail about the car. This car is specially designed to drive completely by hand. President Roosevelt said to the onlookers, "This car is a miracle in itself. You just need to press the switch, and it can start itself and drive easily. This car, its wonderful design, is really great ... I don't know the principle. I wish I had time to take it apart and see how it is done. "

When Roosevelt's friends and White House officials praised the car, he said, "Mr. Chamberlain, I really appreciate you. You spent a lot of time and energy designing this car. This is an impeccable and perfect project. " He was amazed at the radiator, special reflector, lighting, the style of chair cushion, the position of the driver's seat, the special wardrobe in the suitcase and the signs on the wardrobe. In other words, President Roosevelt observed every minute design of the car.

He knew that I had put a lot of effort into it, and he specially showed these devices to Mrs. Roosevelt, the Minister of Labor and his female secretary Perkins. He also said to the black waiter next to him, "George, you should take good care of these specially designed suitcases."

After I told you about driving, the president said to me, "Well, Mr. Chamberlain, I have kept the Central Reserve Board waiting for 30 minutes. I should get back to work. "

I took a mechanic to the White House, and I introduced him to President Roosevelt. He hasn't talked to the president. President Roosevelt only heard his name once. The mechanic is a shy man, hiding behind him. When we were leaving, the president found the mechanic, shook hands with him, called his name and thanked him for coming to Washington. The president's gratitude to the mechanic is not superficial, but sincere, I can feel it.

Shortly after I returned to new york, I received a photo signed by the President and a thank-you letter. I'm surprised how he has time to do it.

President Roosevelt knew that one of the simplest, most obvious and most important ways to gain goodwill is to remember each other's names and make others feel important-but how many of us can do this?

When someone introduced us to a stranger, we talked for a few minutes, but when we left, we completely forgot the other person's name.

The first lesson of politicians is: "Remember the names of voters."

The ability to remember names is equally important in career, communication and politics.

The French emperor Charles Louis Napolé on Bonaparte was the nephew of the great Napoleon. He once boasted that although he was busy with state affairs, he could remember the names of everyone he met.

Does he have skills? Yes, that's easy. If he didn't hear you clearly, he said, "Sorry, I didn't hear you clearly." If this is an unusual name, he asks, "Excuse me, how do you spell this word?"

During the conversation, he will take pains to recite each other's names several times. At the same time, in his mind, associate this person's name with his face, expression and appearance.

If this person is very important to him, Napoleon is even more troublesome. When he is alone, he will write this person's name on paper, read it carefully, remember it, and then tear up the paper. In this way, the impression he sees with his eyes is the same as that he hears with his ears.

All this takes time, but Emerson said, "Good manners are caused by small sacrifices."

So, if you want people to like you, then: you should remember the names of everyone you contact.