Watch the promotional video carefully, and many netizens also found this. Nana Ou-yang was holding a cup of coffee and tasting it with a golden straw, but when she put the straw in her mouth, it stopped. The straw just touched the edge of her lips, and she didn't drink at all! Then she made a gesture and opened her mouth. The next time the camera was turned on and off, the straw came out of her mouth. Nana Ou-yang smiled smugly, as if enjoying the taste of coffee. This advertisement gives people the impression that they are not shooting promotional videos, but promotional posters. When she put the straw in her mouth, she stayed for a second, as if waiting for the photographer to shoot a stop-motion advertisement, and then the next second she finished it. No wonder "fake drinks!
Seeing this scene, many netizens questioned that she was not professional enough, and all the coffee was ready to drink. As a spokesperson, she should abide by the shooting rules when she receives the endorsement fee. The seemingly false drinking behavior seems very serious. In addition, coffee is sold, but as a spokesperson, it is not tasted. How do you attract consumers to buy it? Someone also dug up the place where Nana Ou-yang filmed the video log. She took apple juice in her hand and tasted it for the camera, but the juice obviously didn't enter her mouth, but it looked delicious. Netizens think it's too fake. Now, there is a feeling of being fooled. Because of the previous example and this similar scene, netizens are almost unwilling to distinguish between true and false, but directly believe that she is such a person. Of course, fans always believe in Nana Ou-yang, and fans will explain this.
Fans think that some ingredients will be added to the advertising shoot to make the product more colorful and may not get drunk. Some fans also said that Nana Ou-yang just wanted to take good photos, so they didn't drink. I also asked netizens: when taking pictures in coffee shops, don't they all suck through straws? But the public thinks that advertisements should be real shots. Just like many instant noodle advertisements, celebrity spokespersons take photos again and again, and continue to eat when vomiting. Even if you throw up, you will eat it, including many beverage advertisements. Stars are the real drinks. Celebrity advertising is just like acting. Since Nana Ou-yang picked up the golden straw, she was given a chance to perform, but it was delicious without putting it in her mouth. This expression is a bit of a failure, but you can't say that Nana Ou-yang did something wrong. You can only say that the advertisement is not good. The key is that the brand party is still broadcast live, and the later staff is not very helpful.
How to send the coffee shop Christmas propaganda copy to the circle of friends restaurant Christmas propaganda circle of friends copy 202 1 restaurant Christmas propaganda circle of friends copy (6 commonly used) With the rapid development of network and virtual social interaction, everyone has come into contact with many excellent copies to share their joys and sorrows. Do you know what kind of copywriting is special? The following is the 202 1 restaurant Christmas promotion circle of friends compiled by the store, for reference only. Welcome to reading. Restaurant Christmas promotion circle of friends article165438+February 25th (Saturday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, the promotion activities of Shanghai-style themed restaurants this year mainly attract consumers with gifts, wonderful performances and more intimate services. For the smooth development of promotional activities, the following plans are made for the preparation, operation and cost control of Christmas activities: 1. The idea and purpose of activity planning: 1. Decorate the Shanghai-style theme restaurant to create a festive atmosphere for Christmas and provide consumers with a festive consumption environment. 2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers. 3. Arrange violin performance and other performance services to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression. 4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits. Two. Venue: Shanghai Theme Restaurant No.3 Yan 'an Road. Object: Shanghai Style Theme Restaurant Yan 'an Road Store Address: No.4, Yan 'an West Road 1066 (second floor of Ruifeng Hotel), Changning District, Shanghai. Time: 65438+February 24th (Friday) 18.30-20.30 V. Theme of the event. Intransitive verb activity: Shanghai Christmas romantic dinner is 588 yuan, menu for two: Hokkaido tuna mango Shalagin Biduo pumpkin shark's fin cup, roasted Australian ox French H small dragon with tomato lemon French H small dragon with tomato lemon, Latimisu boutique fruit platter, 18.30-20.30 presents a bottle of Huang Xuan hardcover dry red wine, and violin performance is provided in the evening.
Note: This activity cannot be enjoyed at the same time with other offers. The final interpretation right of the activity belongs to our store. Advertisement 1 creates a festive Christmas atmosphere through storefront decoration, and uses external decorations such as Christmas tree and Christmas hat to attract consumers to the store. 2. Make a poster to promote the X-frame in the store. (released before 65438+February 15, and publicized in advance) 3. Make a leaflet and start publicity around the store before 65438+February 15. The company provides unified leaflets and posters. ) 4. Banner publicity. Before 65438+February 10, do a good job of hanging promotional banners in the store for publicity. Friends circle copy of Christmas promotion in restaurants II. Activity time: 65438+February 20th -65438+ 10/0. Theme of the event: Happy Christmas and New Year's Day for xx. Activity Description: Every year, 65438+February 25th is Christmas, which is the biggest festival in western countries and can be compared with New Year's Day. Objective: Through the planning activities of Christmas and New Year's Day, to expand the hotel's popularity, strengthen the emotional connection with business customers, and guide the catering consumption of residents in surrounding areas, so as to achieve certain economic and social benefits. 5. venue layout: a. doorway: a waiter dressed as Santa Claus stands at the door to greet the guests, and the greeting language must be' Merry Christmas!' When you meet a small guest below 10, send a fruit candy. B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention and display all kinds of Christmas gifts (empty boxes can be wrapped in gift bags). Arrange them in a row under the Christmas tree, all kinds of colored lights, decorations, posters, music and so on. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties. E. Glass doors and windows: paste Christmas pictures such as snow scene and Santa Claus (available in the boutique wholesale market). D. Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. Restaurant: The waiter wears a red Christmas hat and gives each table a unique Christmas snack, mainly cakes and biscuits, or a popular hotel snack, surrounded by various sweets. 6. Activity content: Food and Beverage Department: 1. Christmas package will be launched during the event (the standard is determined by the Food and Beverage Department). 2. Christmas special package: book in advance and give Christmas gifts. 3. During the activity, each table can enjoy a special dish.
During the activity, each table will be given a small table with exquisite characteristics. Housekeeping Department: 1, special price for business standard rooms on the 6th and 7th floors during the event, 100 yuan/room. 2. Guests staying in the hotel will get vouchers worth 58 yuan. (Vouchers can only be provided on the basis of individual price, and the minimum room rate is guaranteed 100 yuan) 3. Guests staying in the hotel can use the hotel swimming pool for free, and they can check out until 14:00 on the day of check-out. 4. Guests staying in this suite will enjoy VIP treatment, a room where the chairman gives a welcome speech, a free fruit and two bottles of mineral water. Villa area: 1. Every day, a special set of 300 yuan Villa is launched. Everyone who lives in the villa will get a fruit. 2. Guests who check in can use the hotel swimming pool for free, and they can check out until 14:00 on the day of check-out. Swimming pool: 1. During the activity: 30 cards will be given to 5 adult swimmers; 15 card for 2 adult swimmers; 2. It is suggested that you can print the 5 yuan Experience Voucher in the off-season (customers only need to pay the 5 yuan fee to make a business card and stamp it with a limited date) and send it to customers to invite them to experience! Seven. Internal publicity: (1) The personnel department publicizes the hotel holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspaper (1completed before February 20th); (2) Conduct language standard and etiquette training for staff of all departments during the festival (1completed before February 20th); (3) The personnel department will select waiters to play Santa Claus and conduct corresponding training (1completed before February 20th); (4) The security department plays the background music CD during the festival to set off the holiday atmosphere of the whole hotel. (Lobby, Guest Room) Eight. External publicity: promote new and old customers through SMS. All departments and marketing departments introduce the contents of this activity to customers by telephone! Theme of the event: (The following are all scheme designs, and the actual budget of the restaurant is to be determined) (for example) Love songs of winter life, Christmas greetings from Tiramisu. Subtitle: (For example) Let's spread the Christmas bell around the world, let's spread love and praise around the world. Third, the purpose of the activity: 1, strengthen the chain store sales of the company and increase operating income; 2. Strengthen corporate awareness and enhance the brand of chain stores; 3. Celebrate Christmas. Significance of the activity: Christmas programs are indispensable, including family-style, friend-style and lover-style parties. A good opportunity for friendship, affection and love gathering. Wearing Christmas hats, singing Christmas songs and talking about everyone's Christmas wishes. As a grand festival, Christmas dinner is indispensable. Western food is the main food in China. During the promotion of Christmas activities, companies can promote corporate culture, enhance the brand of chain stores and enhance corporate visibility.
Activities: Chain stores will hold Christmas activities, place Christmas trees, display chain store signs in conspicuous positions, decorate Christmas trees, and place gifts in every position on the trees. Every customer who enters the store is presented with a Christmas hat, a Christmas dinner and its preferential activities. All employees in chain stores wear Christmas clothes. Activity form of intransitive verbs: 1. Put a number on each gift. When the customer is eating, the waiter will come forward and let the customer draw lots, which one will be sent. 2. Customers who come in for dinner will receive a Christmas hat, preferably marked with the company logo (you can cooperate with other businesses). 3. Make leaflets, which can be cut within the paper scope of Christmas promotion and can be used as coupons. 4. The kitchen will launch a special Christmas menu, which is divided into: Christmas meal, couple set meal, children set meal, family set meal and so on. , and make related posters and leaflets for publicity. You can get a special coffee coupon when ordering food. Book a room for Christmas. 6. All employees in chain stores must wear red Christmas clothes to strengthen the festive atmosphere. 7. Make simple arrangements in the restaurant to strengthen the cheerful and lively atmosphere of the restaurant. It is important to make customers feel festive. 8. Christmas carols are played in restaurants. Restaurant Christmas promotion 4 friends circle copywriting. Activity time: 20xx 65438+ dinner on February 24th and 25th. Venue: Yunhaixuan Cafe. Activity price: 368 yuan/person 1. Buy meal coupons in advance and enjoy the "five get one free" activity. 2. Children over1.4m are charged a meal, children over 1m- 1.4m are half-price, and children under 1m are free to eat; 3. Team dining does not enjoy team preferential policies; 4. Buffet coupons sold in the past or group buying guests can make up the difference in meal expenses. Fourth, the purpose of the event: in order to further contrast the festive atmosphere, increase external publicity, display buffet food, and enhance external reputation. V. Theme of the event: "Lobster Christmas Dinner" VI. Activity form: Live violin and saxophone buffet dinner, featuring "Fresh Boston Lobster", seafood and other Chinese and western dishes and desserts. And there is a lucky draw. Seven. Scene layout: 1, X-display stands with related activities in the western restaurant and lobby. 2. Make a foam sculpture with the theme of lobster, Christmas tree and deer at the entrance of the restaurant. 3. Add a large French dessert booth in the restaurant. 4. Christmas trees and other related pictures are posted in the restaurant, and Christmas trees are placed and colored lights are hung. 6. There is a lobster stall on the seafood table, and the sashimi table is dominated by raw seafood. 7. White snowflakes are hung on the round cold dish table in the dining room.
8. Play Christmas songs that match the theme in the restaurant. 9. Employees wear Christmas hats. 10, Christmas mascots are hung on the pillars of the restaurant. 1 1. Put relevant leaflets in advance. Eight. Related work with the cooperation of various departments: 1. Public relations sales department and catering management department are responsible for promoting customers in advance. 2. Food and Beverage Department: Chef Xie Quan-li of western restaurant guaranteed product reception on 24th and 25th, as well as data analysis and activity summary. 3. The security department is responsible for maintaining the order of on-site dining. 4. Marketing Development Center: responsible for the production of X channel and leaflets and the promotion of WeChat platform. 5. The engineering department is responsible for replacing relevant background music; 6. The purchasing department is responsible for assisting in purchasing Christmas-related items and raw materials. Theme: * * Celebrate Christmas Eve. The slogan is: May the joy of Christmas accompany you through the new year. Second, the purpose and significance of the activity: 1 can improve the popularity and credibility of the steak restaurant; 2. Increase the operating income of the steakhouse; Third, establish brand advantages and show the good image of the brand; 4. Promote brand culture and improve the core competitiveness of the brand. Third, the holding time: Christmas 4, the venue: Steak Western Restaurant 5, preparation (one week in advance) (1) publicity preparation A, paste the poster of the day's activities on the glass window of the store. Let people know in advance about the day's activities in the store b, forward messages (posters, DM sheets) through the Internet and WeChat c, distribute leaflets (DM sheets, the number of which is self-determined) d, communicate through news and media (depending on the situation of each store) (2) Environmental location layout: a, make Yi Labao posters (related to the theme or activities) b, LED lights c, Christmas tree (related decorations). Intransitive verb activity plan (you can choose several items according to the situation in the store. Every customer can win prizes with darts after entering the store and before eating (one chance for each). Props: darts, targets. 2. After-dinner lucky draw with the theme of you spending and I paying. (90% winning rate) After the customer has finished eating and paid the bill, the staff takes out the prepared lottery box, which contains a limited time coupon, with a 20% to 50% discount, and has the opportunity to draw a free coupon (the free coupon is the same as the customer's consumption this time, and can be signed by the store manager as a limited time coupon for the next consumption). Props: lottery box, discount coupons. (Quantity depends on)
3. The most beautiful smile theme activity All the winning customers, the staff prepared cameras to take pictures of the customers, and told them that all the photos can participate in the "most beautiful smile" main activity (customers are required to hold the lottery ticket in one hand and pose in the other, with a smile on their faces, no matter where the background mark is). The photos rated as the most beautiful smile by the steak can be provided by the steak: "Romantic Couple Package for Two" or photos of all other customers can be posted on a Zhang Zhan board, and the display board can be fixed. Props: camera (mobile phone can also take pictures), display board wall. 4. My dream is not a dream theme activity. One dream card for each dining customer. Everyone can write down their dreams (but they should be realistic), and then ask customers to leave their names, addresses, contact information, etc. Then make a wish silently in front of the wishing tree. Santa Claus will put a wishing card on the wishing wall. Shopkeepers select some cards with excellent writing and send them to secret rewards (depending on the situation of each store). Props: dream cards (the number depends on the situation) and rewards (determined by the store). Seven. Activity funds choose an activity plan according to the specific situation of each store, and you can choose one or more options. The fund is selected according to the situation. Eight. Precautions 1. During the activity, because you are the organizer, you can't have any temper, be grumpy and be strict. You should treat it with a down-to-earth heart and take the initiative to solve all the problems and difficulties you encounter. Only in this way can this activity be carried out better, because you are the organizer, so you are the soul center of this activity, and the team with you, they do it with you because they believe in you. Therefore, you should feel that you owe them a lot of things, such as time and energy. 2. You should fully mobilize your human resources in the organization stage of the activity. When arranging things, it is very important to entrust competent people you know to do them. Otherwise, if something goes wrong in one link, all links will be implicated, and it is not very important for everyone to participate actively. Also, regarding the sequence of an activity, we must think well in advance and make careful arrangements. We must inform people in detail about the next program so that we can make arrangements during the performance. 3. In the preparation stage of the activity, we must have in-depth understanding or communication with the object of the activity and negotiate all the activity processes. This can not only make an activity more perfect, but also learn something from the object of one's activity or learn a lot of things that I didn't know before, thus making great progress. Ability will also be improved.
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Copywriting of Christmas Publicity Circle in Restaurant
Copywriting of Christmas Publicity Circle in Restaurant
202 1 Copywriting of Friends Circle in Restaurant Christmas Publicity (generally 6 articles)
With the rapid development of internet and virtual social interaction, people have come into contact with many excellent copywriters to share their joys and sorrows. Do you know what kind of copywriting is special? The following is the 202 1 restaurant Christmas promotion circle of friends compiled by the store, for reference only. Welcome to reading.
Copy of restaurant Christmas publicity circle of friends 1
65438+February 25th (Saturday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, the promotion activities of Shanghai-style themed restaurants this year mainly attract consumers with gifts, wonderful performances and more intimate services. For the smooth development of promotional activities, the following plans are made for the preparation, operation and cost control of Christmas activities:
Page 1
First, the concept and purpose of event planning:
1. The decoration of Shanghai-style theme restaurant creates a festive atmosphere for Christmas and provides consumers with an environment for holiday consumption.
2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.
3. Arrange violin performance and other performance services to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.
How to promote coffee shops should adhere to the principles of simplicity, feasibility, economy and effectiveness, take into account the actual situation and specific needs of coffee shops, and avoid blindness. The main publicity methods can be considered as follows:
First, event marketing:
① Student gatherings and reading activities. Contact the student union organizations of several important universities in the store to hold some salon parties and reading activities, which is still conducive to improving taste and attracting students and young people to spend.
When the time is ripe, you can also hold an essay activity with the theme of "Coffee and Life".
Second, advertising:
For residents of high-end residential areas, exquisite advertising leaflets (DM) and small gifts can be distributed to car owners in the parking lot of nearby shopping places, and leaflets can also be made into coupons.
Third, service marketing:
① Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with others, the waiter can address him (her) as Mr. or Ms. in public, and they will feel very respected.
② Personalized service. Putting some publicity materials on the table, which are knowledge and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
In terms of publicity content, in addition to focusing on business characteristics, varieties, prices, grades, etc. The target of publicity must be accurate and not too broad, because consumers of different levels or groups are interested in different things. If you want to attract all people, you will try your best to express everything that consumers may be interested in, but in the end, no one can understand what you want to say. It seems that any kind of guest can be received, but any kind of guest will feel that you are not specifically serving him, but that you can't arouse his interest.