Niu Er, 18 facial makeup background, 8 years of research and development experience in more than 400 beauty products, ranking first in Asia. He was honored as "beauty master", "godfather of frozen slices" and "the first expert of ingredients" by the first-line media across the Taiwan Straits, while netizens fell in love with him because he was "Google of beauty" and "godfather of DIY". With medical education and strong biochemical background, he has been invited by major international brands to participate in the composition discussion of laboratories in Switzerland, Japan, Britain and France. He specializes in international aromatherapy theory. He is a star's super beauty consultant, and his four best-selling beauty books have set off a DIY trend in the skin care industry. He developed his own nature conservation.

The skin series has been sold like crazy, shocking the beauty industry with the research and development style of "top quality, low price". In 2009, the commonweal item "Frost in Beijing" specially tailored for China women won the honor of "I am beautiful and I trust" as the most caring brand of Sohu.

Recently, Teacher Niu Er introduced a new product, Akiko. The Taiwan Province edition has been launched, and the mainland edition will be launched in May. The mainland version is more suitable for the skin of mainland users.