From the late 1970s to the mid-1980s, the beauty industry in China was in its infancy. Its main characteristics are: in the use of technology and products, it is mainly imported from the west, emphasizing the overall imitation and reproduction, and the beauty project is relatively simple.

In the business model, it is mainly independent workshop style, and the beauty fee is generally high; Most employees are women from the field of art and culture, pay great attention to the taste and interest of life, and have the courage and spirit to open up the atmosphere.

2. Growth period

The middle and late 1980s is the growth period of China's beauty industry, which has made outstanding progress compared with the previous period. Although this period is still dominated by imported products, some simple medical beauty methods (such as tattoos) have been applied to the beauty industry.

During this period, a large number of women who went out to work began to enter the beauty industry and gradually became the main force in the beauty industry; The customer base began to increase, and the items and quality of beauty services began to be selected and demanded, and the demand for beauty was further expanded.

3. Expansion cycle

From the late 1980s to the mid-1990s, the beauty industry in China expanded. The main feature of this period is that the development speed is too fast and the employees are mixed, which leads to the development of the beauty industry is not standardized, the market is relatively chaotic and the reputation of the industry is mixed. Advantages and disadvantages are outstanding.

Step 4 Stay time

From the middle and late 1990s to the present, the development of beauty industry in China is stable, but in the process of sustainable development, it is accompanied by unstable factors. So it can only be considered mature.

The main characteristics of this period are as follows: some beauty technologies are gradually maturing, such as skin management, tattoos and nail art, as well as body shaping and plastic surgery, and the scientific and technological content of beauty technologies is obviously enhanced, and technical efficiency is absolutely dominant; At the same time, the quality of employees, management level and consumer's consumption concept have also made great progress.

development prospect

In the past, most of the people who wanted to start a business were men, but from the survey of joining in trade fairs, it was found that the proportion of men and women who wanted to start a business had jumped to 1 to 1. Among other factors, the increase of women's entrepreneurial intention is also because many women see business opportunities such as "cosmetic care" and "slimming beauty", especially for their same-sex Qian Jing. Women's "beautiful industry" has great opportunities to make money.

Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. In particular, the concepts of makeup care, slimming beauty and so on have been vigorously promoted by the mass media, which has aroused almost every woman's natural desire to love beauty, thus stimulating the rise of the female beauty industry.

According to the statistics of trade associations, the market size of China's beauty industry is about 300 billion yuan per year, and the beauty economy is increasing at an average annual rate of 15%, far exceeding the GDP growth rate. High profits, huge market and the appearance of countless new beauty products, high-tech nursing instruments and high-tech slimming equipment every year have brought great business opportunities to the beauty industry.