In the network promotion, many people regard news communication as very important, and publish news articles almost every day without being absent; However, some people do not recognize news marketing and never publish news articles. Then why are they all operators of enterprises, but the difference is so big? Since ancient times, enterprises have had a dispute between market and sales, sales have fixed indicators, and marketing propaganda can be said to have no accurate quantitative indicators, which is a reality. In the aspect of network promotion, the person in charge of sales wants to directly see the output after investment, which is difficult to be unified with the brand promotion and public relations effect of news communication, which may be an important reason why enterprises have different evaluations of news marketing. After the press release is released, it is kept on the Internet for a long time, continuously spread through search engines and media-related news platforms, and can be found at any time. It is a cumulative and long-term promotion method. Looking at the enterprise from the perspective of a third party or even the public is very different from advertising, which often plays an inestimable role in customer brand screening and selection. How to promote soft writing? We elaborate from the following six aspects.
First of all, it focuses on the analysis of the release effect of press releases.
News marketing, in fact, is what everyone often says about soft text promotion. The two are defined from different angles, and there is no essential difference between them in terms of corporate brand promotion. Press releases, in addition to enhancing word-of-mouth and brand building, actually have a certain promotional effect, especially those combined with search optimization. At present, most of the press releases on the market are assembly line operations, and there are many operators who can send messages with one click of copy and paste, which is why some companies are unwilling to promote them. Some network promotion specialists invited by some companies will say that they will not do it, just like novices in stock trading. Therefore, when choosing a person or company with rich practical experience, we should not only be professional, but also have comprehensive knowledge such as broad vision and keen control. In the process of writing a manuscript and issuing a press release, we will pay attention to keyword optimization and integrate brand value, so that we can make use of hot spots and make it easier to search and even appear on Baidu's homepage. This will promote sales more obviously. However, the promotion of press releases to sales is long-term, and it is unscientific to evaluate how many orders are generated in a month, just like evaluating page advertisements. A client said that month was not good. After two months, the effect was good, and a red envelope was sent to thank them. Some press releases released two years ago are still on Baidu's homepage, making customers earn a lot of money. If calculated according to Baidu's bidding, advertising costs will save hundreds of thousands or even millions of yuan.
Second, the overall thinking-decide first and then act.
Not only the release of press releases, but also any network promotion work should be planned. Planning is divided into long-term planning and short-term planning. Long-term planning is a strategy and short-term planning.