Source: 咢咢咢咢 MV
It was not until June 5438+ 10 that it was covered by artists such as "Little Six Sons" Cao Yang. So popular in a small area. Therefore, Cao Yang's cover was called "the best cover version of the whole network" by netizens, and many users got to know this song, and it gradually spread through the second-generation fermentation.
With the approach of Valentine's Day, the week before Valentine's Day, Tik Tok added chorus accompaniment to alternative music. Many users continue to use this accompaniment as a BGM for short videos, and it continues to spread.
It was not until Valentine's Day that Bailuyuan covered this song that the topic appeared on Weibo Hot Search. Major stars and network celebrities have also recorded covers, which has ignited the emotions of many users and really started to become popular.
After Valentine's Day, the spread of "ebony sauce" did not stop, but as Tik Tok gradually spread to all corners and occupied the hot list of various social platforms, the popularity continued to rise.
Source: New Shake Data
In the fast-paced moment, especially the short video platform, it is often only a matter of a few seconds how to quickly grasp the user's attention. With its relaxed and cheerful melody, Wumeizi Sauce is enough to scratch one's ears and brainwash people, leaving them with an impression in their minds and lingering in their ears.
The theme of love expressed in the song coincides with the emotion on Valentine's Day, igniting it, arousing the public's emotions and spreading it continuously.
The festive atmosphere, the public mood and the characteristics of the music itself make a tepid ebony sauce reach its peak.
02
The topic broke 2.5 billion broadcasts, and netizens were filming the same paragraph.
In Tik Tok, many works use the accompaniment of "Five Sisters Sauce" to create short videos, and dance (including gesture dance), card accompaniment, plot creative editing and other gameplay are combined with songs to form their own second-generation works and create unique features.
A sentence in the song "Your shallow smile is like plum sauce", girls with sweet songs always remind us of girls with certain characteristics. With the continuous fermentation of the song, the girl who matched this music was labeled as # Meimei #.
As a result, the hot topic of "finding a girl with dark plum sauce" broke out, and the current broadcast volume has reached 200 million.
Many netizens found that when we sang the word "ebony sauce", the corners of our mouths kept smiling, and many photographers also took this opportunity to pose for photos of ebony sauce.
Source: Little Red Book
After all, not everyone likes to cover songs, and many netizens like to watch the excitement, and it is the stalks created by netizens that open the key to their spread.
Under the cover craze, netizens started the fancy life-long road, and gradually deviated from the sweet songs of youth, resulting in "unmodulated ebony sauce" and "heroic folk ebony sauce" ...
The netizen who can't find the melody to cover "Mumeizi Sauce" has no melody. Because of his love for this song, he was included in the "Whole Network Cover Stunned Original Singing Series".
Someone adapted it into a folk version, which made people forget the original song:
Your smile is like jam made of ebony.
Taste the corners of your mouth. It tastes like mints.
This is sweet love, which comes suddenly and uncertainly.
Seeing your shy reaction, I can really believe it.
Source: Tik Tok.
In addition to the folk version, netizens also lived a variety of tricks, played various musical instruments, and used their own local dialects, such as Shandong version and Chaoshan version ... to play "Wumeizi sauce" in a fancy way.
Among them, a foreign friend's performance was amazing. He combined it with another popular song "Love as Fire" by Tik Tok, and showed us a sweet and cool rap, which made people feel surprised and unexpected. The netizen said, "Thank you for uploading Netease Cloud, please".
Source: Tik Tok.
Bears haunt is interpreted through its IP image. The shy Xiong Er and the black plum sauce have a fantastic linkage, and the painting style is very cute, which makes many users feel cured and want to put it in a sack.
Source: Tik Tok.
A direct song "Plum Sauce" attracted many netizens to watch, as if it had not been covered as "Tik Tok people".
What is even more staggering is the "cargo capacity" of this song. After listening to this song, countless netizens flocked to the shopping platform to search for "ebony sauce", which led to a direct increase of 200 times in the search volume of the shopping platform.
03
Plum sauce is a good handle for carrying goods.
After being brainwashed by this song for n days, we may all want to know what the dark plum sauce tastes like. Does it taste good?
Ronghao Li said that plum sauce dipped in roasted goose is sour and sweet, which can dissolve the greasy of everything in the world.
The data shows that in just three days after the song became popular, the search rate of ebony sauce on the shopping platform soared by 200 times, and the unknown ebony sauce was pulled out, even ranking eighth in Taobao hot search, and other sauces soared together. This kind of delivery effect is really rare.
Many merchants also took this opportunity to change the names of their products to "Ronghao Li's ebony sauce" and "Ronghao Li's smile is like ebony sauce". ...
On the social platform, various bloggers create ebony sauce, and food bloggers explore the practice of ebony sauce, share the making method of ebony sauce, and learn what the real ebony sauce tastes like.
Some bloggers launched a search for "Plum Sauce" perfume, evaluated and shared the plum-flavored perfume, enjoyed the sweet and sour aroma, and felt the girl's youth at first sight.
Source: Tik Tok.
After reading the comments of bloggers and the soaring search volume, people who have never heard of this song will be curious: Where did this song come from? Why is everyone using it? I'm going to listen to it ...
Netizens who have heard of it will be curious, what is the taste of this ebony sauce, and is it really the same as what is written in the lyrics? Does it taste good? Makes me want to try.
Some netizens expressed surprise: original songs can also bring goods. Doby: Everything in the world stops at commodities.
04
Controversial ambivalence keeps plum sauce hot.
Tik Tok pushing songs is a very common thing in our opinion. Every once in a while, there will be a Tik Tok Divine Comedy. I thought this song would die in a few days, but I didn't expect Plum Jam to last so long!
When the ebony sauce was hot, # Ding Taisheng said that the vulgar topic of ebony sauce added a fire to it. In addition, Ding Taisheng believes that music creators should break through upward, not backward compatibility, which has caused many netizens and musicians to argue.
Source: Weibo.
On the major social platforms, some people recognize that it is pertinent, and "Wumeizi Sauce" is a drooling song with a large flow; Some netizens think it sounds good, straightforward, green and sweet. There is no need to always engage in deep meaning and pretend to be deep. I think it's good.
Music blogger, Weibo 20021Top Ten Influential Music Critics @ Glory said that the song "Mume Sauce" was not so good, especially not as good as Ronghao Li's early works, but it was not so miserable as criticized by some people.
The dispute between "vulgar" and "not vulgar" made it controversial, and the discussion heat continued to rise, thus pushing "ebony sauce" to another climax and height.
05
label
The explosion of "Wumeizi Sauce" has changed from a simple melody and whether it sounds good or not, to whether music creators should break through or be backward compatible, whether creators should deliberately cater to the short video ecological market, or based on real feelings, which is not so important for users who listen to music.
However, it is worth exploring only from the perspective of the spread mode and speed of "ebony sauce".
"Five Sisters Sauce" broke out from the short video platform, and the fuse was very clear. A song alone may not spread so fast, but it is with the help of Tik Tok's music diversion entrance, combined with the straightforwardness, youth and sweetness of the song, and the short video "short, flat and fast" successfully spread all over social media.
The chorus part has also become a breeze for everyone to brush short videos, and there is no feeling at all. If you skip it a little, you will feel cool, leaving a sweet taste.
The music industry under Internet traffic pursues short-term value. Tik Tok one after another, who will be the next "Tik Tok Divine Comedy", without trace. The debate about "elegance" and "vulgarity" in ebony sauce will eventually end, and similar problems will still occur in the future.
Music is elegant and popular, some people care and some people don't care. When users listen to music, most of them are sensory emotions, good or bad, right or wrong.