Herbal tea has become the darling of those who are committed to the cause because of its low investment cost, large demand for products (hot and humid places, especially Guangzhou and Shenzhen, lead people to objectively need herbal tea to eliminate dampness and remove fire) and high product profit (profit rate is about 60%). At present, there are many brands of herbal tea in Guangdong market, and the brand awareness and product quality are also uneven. As a joining investor, how to choose the brand of herbal tea? The following two points are particularly important: first, look at product quality. Product quality is the most critical factor in evaluating profitability, which will determine the development scale and even life span of a brand. To evaluate the product quality of a brand, the following factors are mainly evaluated: B. Production facilities: Good brands have large-scale production factories recognized by the state. For example, Huang Zhenlong and Huang Zhiqiang Herbal Tea are the few brands that have won the title of "Guangzhou A-class Processing Factory". You can't choose a brand that is processed in a small workshop. C. Product freshness: A good brand is the unified production of the headquarters, with strong logistics and distribution capabilities, and delivers the finished herbal tea in an average of 2 days or less. It is best not to choose brands that only mix powder or have long delivery time and low frequency. Because powdered herbal tea is much worse than fresh herbal tea in taste and effect, after a long time, customers may become less and less. D, product safety: a good brand does not add preservatives and any essence additives, the production conditions are mature, meet the national hygiene standards, safe and reliable, and the manifestation is that the shelf life of bulk fresh products is short. You can't choose brands with long shelf life, loose powder, or obviously add flavors to some products. E. product comparison: the best way to see product quality is product comparison. Take several brands of the same herbal tea, such as sour plum soup, which is available in most herbal tea shops. It is strongly recommended that interested franchisees buy several different brands of sour plum soup, put them together and compare each cup. You will find that each brand of sour plum soup is different. Huang Zhiqiang's sour plum soup tastes absolutely the best, followed by Huang Zhenlong. Because Huang Zhiqiang Sour Plum Soup is carefully selected from high-quality dark plums and cooked with slow fire, it is the best in both concentration and taste. Someone did an experiment and added n times of water to Huang Zhiqiang Sour Plum Soup, which still tastes much better than some brands of Sour Plum Soup. Focus on brand. There are many brands of herbal tea. As an investor, choosing a good brand mainly depends on the following factors: a. popularity: there are many brands of herbal tea in Guangdong market, but few brands are really famous. Huang's herbal tea and herbal tea are also ranked first and second in Guangdong herbal tea because of their product quality and scientific management strategy. B, development speed and quality: A good brand should not only have a very fast development speed, but also the quality of its branches is the most critical. Therefore, to evaluate the quality of a brand, we should pay attention to both "development speed" and "development quality". C. well-known products: a good brand must have a fist product. The most famous herbal tea in Guangdong is callus herbal tea. After a long time, callus herbal tea has become the representative product of herbal tea and the pride of Guangdong herbal tea! The efficacy of herbal tea is not comparable to that of other herbal teas. D. brand management strategy: when investing in franchisees, we must examine the brand management strategy. For example, Huang Zhiqiang Herbal Tea, which has always dominated the world with its product quality, has taken an absolutely steady route. And some brands are developed through advertising and other means without any brand history. E. brand history: this is also very important. For a new herbal tea brand with no brand history, it can't represent Guangdong herbal tea at all, let alone grow and develop.