Liu Genghong has played the role of more than 70 million fans in just a few months, and now he has started to broadcast live with goods, but compared with other anchors with goods, Liu Genghong will obviously be more cautious. Without giving any advance notice, informing fans or even giving up his own account, Liu Genghong chose to use his wife's account for live broadcast. Although the number of fans of Liu Genghong's wife is only over 3 million, his live online audience has remained above 50,000, and three products on the shelves have also been robbed. I think his move to move goods and live is also reasonable.

First of all, Liu Genghong added a high-quality e-commerce expert certificate to his account, and the contact information specially responsible for live broadcast was added in the profile. Because he got the support of netizens by live fitness, he became an online celebrity with more than 70 million fans by virtue of the popularity of fitness, which also confirmed that live broadcast with goods is the fastest way to realize cash at present.

Secondly, I believe many people are very sensitive to Liu Genghong's live broadcast. At first, everyone liked Liu Genghong because they all liked his aerobics. Now because of their strong fan base, they have embarked on the road of live broadcast. So many fans said that it would affect their aerobics progress, and some even thought that Liu Genghong would take them to aerobics later, which is also a concern of netizens.

Third, it is expected that Liu Genghong will bring the goods to the scene. After all, people have to live, and when they are angry, they often endorse advertisements of some sports brands, so I believe many people will support him to live with goods.

Finally, it is reasonable for Liu Genghong to start live broadcasting with goods. Now he attaches importance to fan economy, and he has a strong fan base. From this fan base, we can know that Liu Genghong's cash potential is slowly being released, and I believe he can also bring more benefits to everyone.