Summarized the following points, hoping to help you make posters:
(1) First, establish the copywriting information. According to today's story, the first season "Looking for" 20 13 autumn original women's wear, the original price of xx yuan, the current price of XX yuan. This is copywriting information.
(2) After the copy information is established, the keywords related to poster design are mined in the copy information. As far as this copy is concerned, "Qiu", "Autumn", "New Product" and "Great Promotion" are all related keywords, and then some pictures and design elements are associated from the keywords, which will be discussed in detail later.
(3) Think about some design elements. After the materials, we will go online to find the relevant materials and elements of poster design, so that we can conceive how to design, how to match and how to typeset, and then we can do it.
Do we feel at a loss when we usually make posters? Today, I will teach you how to make posters and how to make better pictures.
First of all, I will share with you a habit of drawing by myself. I don't know if this habit is recognized by everyone and helpful to everyone. I used to think I couldn't draw it. After I got the diagram, I didn't know how to do it or how to add some elements. How can it be rich and simple? The typesetting is also very messy, and the final effect is not very good. Later, I learned it slowly. I went to the website to see what others did and learned some other people's experiences. Everything starts with imitation, learn how others do it, and gradually you will have your own ideas and ideas, and you will not be so laborious. I am some of my personal thoughts. Later, I gradually figured out how this was done. Feel good, just share it with everyone. I hope you can give me more advice!
Let me explain the detailed production steps to you:
1 First of all, to make a poster, we must first determine what the theme of the poster is and what to think about, so we should first establish the copywriting information and find the design elements from the copywriting information, step by step! How can I put it? I haven't done this before, so I started to do it in a daze when I got the picture. I don't have an accurate idea or a good idea. I went online to find the material, got the picture and downloaded the source file. Finally, I found a lot of material. I can't change this, but I changed it. The effect is worse every time, and I can't even watch myself.
I didn't know what "copywriting" was before. Later, I contacted Taobao for a long time and gradually learned a little. I gradually feel that copywriting is an essential element for design, whether it is a poster, a main picture, details or a shop, it is inseparable from words. It can be seen that copywriting has a very important influence on consumers. Of course, the energy of a good copy information transmission is different.
2. Mining keywords related to poster design in copywriting information. As far as this copy is concerned, "Qiu", "Autumn", "New Product" and "Great Promotion" are all relevant keywords. Then some pictures, design elements, magnifying glass, autumn leaves, yellow and so on can be associated with the keywords. In this way, we can spread our thoughts more and maybe find better design elements.
This is my personal habit. Every time I draw a picture, I will draw a sketch on paper, so that I can do it faster on the PC, and I have a general idea in my heart!
Let's start with the following ideas. This is a material I found on Nitu. The edge of this picture is clearer. I took this photo with a pen tool. I often use a pen tool for those with clear edges and sharp outlines. Some children's shoes can't use pen tools at first, but as long as you are skilled, you can dig pictures quickly and conveniently with pen tools, and it is more accurate!
4. Then create a new panel with the size of 950*500px, take the buckled picture and make a simple process. Generally, the photos taken by SLR cameras only need to be slightly adjusted, usually by adjusting brightness, contrast and color scale, and that's all. Not too different from the original picture. To maintain the authenticity of products, it is easier for consumers to buy with confidence and gain the trust of buyers.
Let's talk about these below. Posters are made to let consumers know what we are selling as soon as they see it. That's all that matters. This is the theme element, so it must be highlighted. Most people read from left to right or from top to bottom. In the first season, "Search" added a magnifying glass to the search to attract consumers' attention, turn their eyes to promotional information and price information, and let consumers know a series of information such as products and clothes styles.
It is important to put the theme elements in the first place so that buyers can see the poster and know what you are selling. This is very important and can't mislead buyers.
(2) The "search" in the first season attracts readers' attention, buyers' attention, makes buyers think about what they are looking for, lays the groundwork and arouses buyers' curiosity;
③ "2065438+03 Taobao Women's Autumn New Product Promotion" is explained from the first angle. What kind of activity is this? What is it about? Women's wear, autumn, new products at a glance, let buyers know what to say, what is the central idea of this poster!
(4) Price is always the most concerned issue for buyers, and it is also the fatal factor for whether a transaction can be reached. Marking a suitable price, plus postage and other means, will make it easier for buyers to click and reach a purchase.
Finally, the effect is simple and clear!