Lancome series
LANCOME's Logo is a rose, pink, soft, blushing and charming, just like being born for a woman.
In fact, Lancome Lancome is a beauty world for women all over the world. The idea of this elegant brand name comes from a castle in central France, LANCOSME. 1935, armand petitjean, the founder of LANCOME, saw this beautiful castle surrounded by roses and full of romantic artistic conception. Armand herself thinks that every woman is as delicate as a rose, but she savors it carefully and has her own characteristics and gestures, so she named it after the castle, and rose became the brand symbol of Lancome.
After 1964 came to L 'Oré al, Lancome Lancome was even more powerful. Up to now, it has become a versatile cosmetic brand that leads the trend. In France, she has a well-equipped modern laboratory with more than 65,438+0,400 researchers. She develops advanced technologies and products every year to meet the actual needs of every beauty-loving woman, and constantly develops many exciting skin care products. Lancome once used advanced conveying systems in technology industries such as Lipsome and Nanocapsule in skin care products, and created unique skin care products such as regenerative youth care liquid. And many products, such as deoiling and moisturizing gel, Duomei emulsion, etc., are products that consumers fall in love with at once.
Lancome Lancome's leading position in the field of skin care products is beyond doubt. In recent years, in response to the global makeup trend, Lancome Lancome's makeup image has also begun to change. In addition to maintaining her dignity and elegance, she also hired Fred Farrugia, a famous French fashion makeup master, as the creative director of makeup. Fashionable and avant-garde makeup creativity injects new vitality into Lancome makeup, which is dazzling and amazing.
The perfume power of this beauty kingdom, which started with perfume, should not be underestimated. Over the past 70 years, she has launched a number of world-famous perfumes-the most successful of her early works is Magie Noire, which was exported by 1950, and still sells well after more than 30 years.
Biotherm series.
Bio, which means the life span of skin; Therm refers to mineral hot springs; Biotherm is a beautiful combination of human science and technology and nature. There is a mineral spring in the mountainous area of southern France, which has special effects on human body, especially skin. The air here is fresh, and full of green and biotherm biotherm 1950 was born here. Through research and practice, it is found that mineral springs originated in the mountainous areas of southern France have special effects on human body, especially skin.
Biotherm biologists in biotherm have been studying the vitality of skin and its internal needs for many years. They went deep into the mountains of France and found that these special effects on the skin came from thousands of organic substances that are completely similar to skin cells in mineral springs, so they will use patented technology to extract them and apply them to cosmetics research and development. Finally, after more than 20 years' efforts, they have detected a magical substance from the mineral spring, which is the organic active factor of the mineral spring, P.E.T.PTM
In the past half century, biotherm biotherm has developed rapidly in Europe and even the whole world, and biotherm has become one of the three major skin care brands in Europe. In the mid-1990s, biotherm biotherm took the lead in listing in South Korea, Taiwan Province Province of China, Singapore and other places in Asia, which was deeply loved by local young women and achieved great success. In 200 1 year, biotherm biotherm will expand the Japanese market and list in Chinese mainland and Hongkong.
L' oreal series
When we come into contact with L 'Oré al, we can think that L 'Oré al is the most profitable beauty group in the world, with a history of one hundred years. L 'Oré al was founded in 1907 by Eugene Schueller, a young chemist. He developed the first French hair dye in the Paris laboratory, and started his business in 1908, and opened La Societe des Steinures in the predecessor of L 'Oré al Group. At the beginning of his business, Chouleur hired a salesperson to visit the hair salon and sell products to the stylist. After World War I, the company developed steadily and expanded overseas in the following year.
On April 4th, 1939, the company changed its name to L 'Oreal, and Chouleur launched shampoo and shower gel to expand the product range. After World War II, L 'Oré al has never stopped and never slackened his research work. Brand-new hair dyeing products and shampoo products are constantly coming out, which has established his position as a hairdressing expert.
L 'Oré al is famous for its hair dyeing products, which are divided into professional hair salons and consumer consumers. Salons, including L 'Oreal Professional Nell, Kerastase, Inne and Redken, Consumer, L 'Oreal's Elseve shampoo series, Studio Line and Free Style hair styling series can take care of your hair care and styling needs. In addition, its Excellence and Feria hair dyeing series are the best examples to lead DIY hair dyeing.
In addition to hairdressing products, L 'Oré al Fengying Skin Care Series and L 'Oré al Paris Makeup Series are popular choices for ladies. For example, the newly launched Hydrafresh Moisturizing Gel has become the favorite moisturizing cream for young ladies. In terms of cosmetics, L 'Oré al has also actively launched fashionable and easy-to-use products in recent years and sold them in the form of self-purchase.
Christian dior series
Christian dior (CD for short) has always been synonymous with dazzling high-grade cosmetics, high-grade perfume and women's wear. She inherits the French fashion tradition, always maintains the advanced design route, caters to the aesthetic taste of mature women in the upper class and symbolizes the highest spirit of French fashion culture. Dior brand has a very high status in Paris.
Christian dior, founder, 1946 founded christian dior in Paris. Christian dior deals in perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes in Paris. Christian dior is famous for its perfume, cosmetics and fashion.
Dior himself once said: "perfume is a door to a new world, so I choose to make perfume." Even if I just stay next to the perfume bottle for a while, I will feel the charm of my design. Every woman I dress up exudes hazy and charming elegance. Perfume is an indispensable supplement to women's personality. Only it can decorate my clothes and make it more perfect. Coupled with fashion, women have a variety of customs. "
Dior was also the first designer to establish the concept of "brand" with a registered trademark, leading the French high-end perfume, cosmetics and clothing to move from the traditional family management to the modern enterprise management. He takes the brand as the banner, French elegance and taste as the criterion, adheres to the brand line of luxury and high quality, and runs a huge fashion kingdom.
Clarins series
Clarins Clarins is a world-famous brand produced in France. Clarins products are sold in Europe, America, Japan and many other countries in the world. These developed countries have strict market supervision mechanism, and their products must be strictly tested and safe before they can be sold in these developed countries. The reliability of detection is reliable, so the safety of Clarins products is completely reliable.
Clarins Clarins is famous for producing functional cosmetics such as breast enhancement, slimming and slimming, and it is the first brand of functional cosmetics in the world. It is precisely because of the effectiveness of its products that it has established its outstanding position in the world cosmetics industry. Won the unanimous praise of users all over the world.
Bejiasi series
On the road leading to the inland sea in Florence, Italy, and on the verdant mountains in Tuscany, there is the world-famous Terme di mantecatini mineral hot spring, which attracts royalty and ladies from all over the world. Italian scientists will use the patented formula of mixing organic mineral components in mineral-rich hot spring water and underground spring water that have been circulating in the earth's crust for countless centuries, and use modern technology to integrate the unique moisture and vitality of human skin to supplement the quality of liquid, thus creating "Bolez"-Bergas.
Estee Lauder series
The General Motord Building, located on Fifth Avenue in Manhattan, new york, is the blue empire for Estee Lauder to create fashion secrets. Blue stands for quiet and calm. The blue like the sea is not only flashing in the whole company, but also the spot color of Estee Lauder's commodity packaging.
Estée, born in 19 10, grew up in new york, and was born with beauty, which makes people both envious and jealous. She not only has the noble and beautiful appearance that women dream of, but also has a creative business mind, and her excellent leadership and decisive and agile style of doing things are beyond the reach of many men.
Estee Lauder's first laboratory was transformed from a small storage room in the suburbs of new york. And her first office is the dining room at home. After repeated experiments and 100 rounds of scrutiny, her uncle as a dermatologist finally formulated four products, namely cleaning oil, emulsion, mud mask and the famous full Purose cream. Although there are not many products, their good quality and efficacy make beauty columnists, distributors and consumers full of praise. In this way, Esté took the first step of success.
In order to solve the beauty problem of women with skin allergy, Estee Lauder Company developed a cosmetic brand with medical allergy test at 1968, which is called Clinique. 1990, in order to adapt to the global trend of environmental protection, Origin Limited was established. The LV produced by this company emphasizes pure natural plant formula, and all packaging can be recycled without animal experiments. Here, beauty is endowed with a more natural and healthy meaning.
Nowadays, Estee Lauder has developed a series of brand-new cleansing products to give all kinds of skin proper cleaning treatment. The brand-new soft cleanser has a refreshing milk fragrance, which provides proper moisture while cleaning. Balance oil moisturizing cleansing gel gives oily skin a fresh, relaxed and free feeling: meticulous and abundant hydrating cleanser can remove makeup and oil stains brightly, and give skin a thorough and comfortable baptism again and again, all from Estee Lauder, a beautiful and healthy communicator.
Ya Dun series.
Elizabeth Arden's fragrant nest-"Beauty is the crystallization of nature and science". Florence nightingale graham, the founder of Elizabeth Arden, opened his own beauty salon on 19 10 and started his successful career. Because of its characteristics and effects, her beauty salon is famous, and people remember the pink interior design style and the iconic red bright door. In a short time, she introduced more cosmetic formulas than other companies. 1932, she launched the first series of lipsticks. By that time, she had 29 stores all over the world. She began to be called Miss Ya Dun, with a perfectionist personality, perseverance and demanding details. She died on 1966 at the age of 83.
At first, she sold perfume made by others. The first homemade perfume was probably produced in 1922, and it was a unique flower pattern. There are Ya Dun roses, Italian lilies and so on. 1936, she released the popular Blue Grass, a name reminiscent of her former residence in Virginia with Ma. In the 1930 s and 1940 s, we should pay attention to two models, that is, the perfume bottle that people still desperately want today, one is cyclamen, the other is a fan-shaped bottle with a detachable jewelry pin on it, and the other is It's you, and the bottle body is held by a crystal hand.
Ya Dun Company has launched more than 50 kinds of perfumes. In the 1970s, it had a close relationship with Claude's haute couture department in Paris, France, and its permanent designer Karl Lagerfied designed and launched two kinds of perfumes, Chloe and KL. At the same time, the marriage with Italian Fendi sister company promoted the appearance of Fendi perfume. 1987, Elizabeth Arden company was acquired by Faberge and transferred to Unilever company two years later. Now the company has two subsidiaries that produce perfume: Elizabeth Arden Company, which is engaged in the original business; Parfums International is engaged in the new perfume business. Besides "green grass", Elizabeth Arden's own perfume series also includes "Red Gate", which is a flower-like purifying fragrance. The lid of the perfume bottle is bright and iconic red, and supermodel linda evangelista was used as the image spokesperson when it was re-launched. "Sunflower" is an award-winning perfume, which is advertised as "celebrating life" and is prepared for young girls in summer. Then there is the award-winning perfume "Fifth Avenue", which is also pure and fragrant, with classic, elegant and fashionable temperament. Designed in the style of skyscrapers in new york, the bottle has always been one of the best-selling perfumes.
Clinique series
Clinique originally meant clinic in English, indicating the origin of brands and drugs. In the late 1960s, the cosmetic industry only emphasized romance and mystery, completely ignoring medical research results. Clinique stands out easily from other brands with its fresh image and medical research background. Its basic product, the skin care trilogy, has become the darling of ladies all over the world. All Clinique products do not contain any perfume that may cause allergies, and each product has undergone rigorous clinical trials and won the trust and love of ladies. Clinique was also the first cosmetics company to advocate personal consulting services. Under the personalized guidance of professional beauty consultants, customers can use Clinique skin analyzer for personal skin analysis for free, then learn the importance of skin care trilogy and experience Clinique's personal makeup artist.
65438-0967 Carol Phillips, editor-in-chief of the famous American magazine Vogue, published an article that women should face up to their skin. The title of the article is "Can perfect skin be created?" The data source was provided by the famous chief dermatologist in new york. This paper puts forward an unusual skin care theory, that is, through proper skin care, the skin can be improved. When the theory came out, it was shocking and attracted the attention of Estee Lauder's family. Soon Carol was hired to set up Clinique Cosmetics Company, and 1968 was launched in new york. Under the guidance of dermatologists, they successfully developed the first 100% fragrance-free skin care brand through allergy tests, and that was the day Clinique was officially founded.
The first three steps of Clinique's skin care, including facial cleanser, facial cleanser, and dramatic different moisturizing lotions, have achieved unprecedented success. Since then, Clinique has continuously developed new products and new markets. From 65438 to 0970, Clinique became one of the earliest companies to produce sunscreen skin care products. 1983 special moisturizing cream has become the best-selling product, and one bottle is sold every 4 seconds in the world. From 65438 to 0989, the sales volume of cosmetics ranked first among American department stores. 199 1 year, the astronauts used Clinique products. SPF 15, a city block listed in the same year, is the first non-chemical sunscreen product. 1994 launched an interesting Cyberface computer interactive makeup guidance service at the counter for the first time, which strengthened communication with customers. 1996 Clinique has set up its own website, www.clinique.com, to provide the latest information and consultation. 1998 Clinique Happy Perfume won the Best Ladies Perfume Award at the FiFi Awards Ceremony in the United States.
Shiseido series
Shiseido, a famous Japanese enterprise, is from China. In ancient China, it meant "praising the virtues of the earth, which gave birth to new life and created new values." This name is the embodiment of Shiseido's corporate image, and a pioneer in combining oriental aesthetics and consciousness with western technology and business practice. Combine advanced technology with traditional ideas and interpret implicit oriental culture with western culture.
Shiseido started as a pharmacy, not a cosmetics company. 1872, studying abroad to study pharmacy, Fukuhara Yuxin, a former minister of pharmacy of the Japanese navy, opened his own pharmacy in Ginza, Tokyo, called Shiseido, which is also the first western-style pharmacy in Japan. In addition to selling medicines, Fukuhara Shinshin also has its own pharmacy. By 1888, he successfully developed the first bottle of toothpaste in Japan, which immediately replaced the popular dentifrice at that time and made Shiseido a familiar name in Japan. The concept of toothpaste comes from the west, and the toothpaste bottle is also printed with Chinese characters and English, which indicates that a story of the combination of eastern and western cultures is about to be born.
Until 1897, Shiseido created Eudermine (Greek, meaning beauty and skin). This is a breakthrough beauty and skin care lotion-wine red lotion, which opened the first page of Shiseido in the makeup industry.
1923, Shiseido launched a chain business model, which strengthened national publicity and made its image more distinct. By 1948, Jin San died, and his nephew, the third generation family heir Fukuhara Ai, stepped onto the stage and started a new career. 1957, Shiseido began to explore foreign markets, with Zen perfume launched in 1965 as the first shot, while the moisture mist cosmetics series launched in 1978 was based on Japanese red lacquerware. In the meantime, Shiseido's other cosmetics, fragrances and skin care series are completely international, and western-style packaging is selected.
Sorge Lutens must have had the most profound influence on Shiseido's image in recent years. This French-born image designer has been the image designer of Shiseido since 1980, which has deeply influenced the cosmetics series of this brand. The female images he created seem to be true and false, both nihility and reality, and they combine the beauty of the East and the West, which is exactly the female image created by Shiseido.
SK-II series
SK-II was born in Japan, which is the perfect crystallization of Japanese skin experts applying cutting-edge biotechnology to the research and development of skin care products. It is a very popular skin care brand in Japan, Hongkong, Taiwan Province and Shanghai. Especially suitable for Asian women's skin characteristics, attracting a large number of loyal long-term users. SK-II is famous for its simple and elegant style, noble temperament and first-class quality, especially its burgundy packaging.
Pitera living cell enzyme, the main component of SK-ⅱ, is the result of careful research by Japanese dermatologists. Since 1980 launched the first skin care product, SK-II has become a pioneer in applying cutting-edge biotechnology to skin care products, and has launched many breakthrough products, such as skin care mask, skin care essence, skin softening and acid skin rejuvenation agent, whitening essence and so on. SK-Ⅱ Pitera is a precious ingredient extracted from carefully selected natural yeast according to the theory of microbiology, which contains natural ingredients such as amino acids, minerals, organic acids and vitamins that are indispensable for healthy skin. Pitera deeply transports nutrients to deep tissues of skin, nourishes, repairs, moistens and activates cells, making skin radiant, delicate and elastic, and making skin look crystal clear.
SK-II products are very popular in every market for their excellent quality and excellent efficacy. At the same time, SK-II's service abandons subjective artificial propaganda, and replaces it with more accurate, scientific and scientific detection of personal skin, providing consumers with reliable reference values and skin care suggestions. Accurate and scientific computer analysis and testing, professional and considerate consulting services of beauty consultants, let consumers fully feel SK-II's efforts and efforts in skin care. In the eyes of users of SK-II, SK-II is a skin care expert.
Since 1998, SK-II has been among the best in the sales of high-end skin care brands and has been widely welcomed by ladies and gentlemen all over the country. With the blooming of SK-II in China market, it will be loved by more ladies who pay attention to beauty and fashion.
Meidi Kose series
Kose has launched a series of products of brands such as Meidi Kose, COSME DEORTE and Predia in the Japanese market. In August, 1997 set up a consulting and sales counter in a famous department store in new york, which attracted worldwide attention, and launched the AWAKE brand, building a bridgehead for entering the North American market. At the same time, in order to strengthen the optional sales countermeasures for drugstores and mass market stores, we set up our own sales company KOSE COSMENIENCE and KOSE COSMEPORT for wholesalers, which strengthened our offensive in the Japanese market.
Meidi Kose's cosmetics business in China is basically carried out through two marketing strategies. One is to sell its brands in Japan, that is, "import brand strategy"; The second is to build a "local brand strategy" for domestic production and sales in China. These two marketing strategies constitute the keynote of Meidi Kose's career in China. Among them, the well-known local brands produced and sold by Chunsili Co., Ltd. account for a huge share of the turnover.
Kanebo series
Kanebo is a famous cosmetic brand from Tokyo, Japan. Kanebo brand has been established for more than 100 years and has been involved in cosmetics for more than 60 years. It has always been in an important position in the world cosmetics industry and enjoys a high reputation. From 65438 to 0936, Kanebo has been engaged in cosmetics. From then on, Kanebo hopes to realize the wish of "Kanebo for a better life" with strong technical force, excellent quality and thoughtful service. In the cosmetic industry where the technical level is constantly improving, Kanebo has always been called "Kanebo of technology".
Because Kanebo is innovative and has many world-leading technologies. The whitening products popular in Asia also originated from the concept of "whitening" first put forward by Kanebo. Besides technology, Kanebo is famous for its "high quality" and "high taste". Kanebo products have always been a symbol of elegant and exquisite quality and taste. Kanebo came to China to bring high-quality and elegant beauty and skin care products to women in China. In addition to FAIRCREA, BLANCIL and other products, Kanebo Cosmetics Research Institute has specially customized AQUA series for women in China. AQUA Yayaya makeup series has been appreciated and favored by many women for its excellent quality and fashionable colors since its launch.
Lan Zhi series.
Lan Zhi is a famous brand from Korea, and its sales volume ranks first in the Korean cosmetics market!
Different beautiful faces provide different colors and textures for each customer. The most important change in Lan Zhi is to make every woman beautiful. Because this product can show the beautiful face of every woman with different skin types and characteristics, Lan Zhi has prepared a variety of products, which can fully satisfy the personality and make the face more beautiful.
Shu Chang Xin Yan is developed with excellent technology, which is a kind of cosmetic that feels comfortable when making up and comfortable when making up.
The uncomfortable beauty of the skin after makeup can't be called real beauty. Pacific Technology Research of Cosmetics in Lan Zhi
Our leading technology can achieve a gentle feeling like no makeup after putting on makeup. All new products have undergone rigorous dermatological experiments, making them safer and more comfortable to use. Let you enjoy the fun of makeup.
Lan Zhi Cosmetics Company has developed a matching system, which enables customers to easily compare product characteristics and choose a matching system that matches their skin type and color, and has become a pioneer in this industry.