Since last year, the word "network celebrity" has appeared more and more frequently. From papi sauce, which focuses on short videos, to Wang Nima, who wears a hood and throws a small card, to the harem group of national husband Sicong, network celebrities of all sizes have become the hottest group this year.

Recently, a Baidu employee named Jingjing, who directed and performed three videos with a cumulative broadcast volume of nearly 500,000 votes, detonated the network, and the onlookers said: "I didn't expect Jingjing to be such an online celebrity, so I want to be quiet."

Students who haven't seen it will make up lessons quickly.

Baidu also firmly grasped the trend of online red fever, joined hands with real people, invited her to leave the country, and created a brand-new column "I want to be quiet" for her.

Want to know how Baidu's "Quiet Factory Village" detonated the network and became a new generation of super network celebrities? Let me discuss the details (Tao), (Bi) and (Tao) with you:

Net red fever burned to the "Wolf Factory". This IP drama is too quiet.

Baidu's originality in making the image of online celebrities "quiet" this time lies in changing the traditional mode of "making online celebrities" and choosing "I want to be quiet", a papi sauce and a Wang Sicong-level super IP to incubate and spread the "star aura" and topicality. Take the explosive IP as your own, combined with short videos, self-criticism, fresh playing and singing. I think "I want to be quiet" will go smoothly on the road to the upgrading of online celebrities.

The "slash youth" in the video industry was born from the black paragraph+Meng.

In the era of information fragmentation, it is not unusual for short videos to flood the network. However, at the moment when the audience's tastes are becoming more and more critical, those short videos with creativity, high-quality content and individuality are still loved by many people. "I want to be quiet" series of videos attracted everyone's attention with high-quality content by playing with creativity.

In the three videos that add up to only 5 minutes, all my imagination about "quiet beauty" was quietly broken, and I was deeply attracted by Alcoa, which was "as moving as a rabbit and as quiet as a virgin". I have to say that Miss Jing is not an ordinary female classmate. She can not only become a sharp and outspoken expert, but also play "I miss you so much" in the blink of an eye, and she is not afraid of being hacked. In particular, her "Quiet in Houchang Village" in Weibo has attracted more audiences' love and pursuit with its diversified appearance. It is an out-and-out base camp integrating live broadcast of network celebrities, funny daily life and latest products.

I got full marks for this advertisement, and there was no trace of implantation.

Wuli Jingjing is not only a beautiful online celebrity, but also an expert in advertising marketing. Quietly, self-made videos directly hit social pain points and phenomena such as "crowded holiday crowds", "friends circle pretending to force" and "reaching out to the party", and combined with the use scenes of mobile phone Baidu, Baidu map, secret and other functions, the audience could not help but clap their thighs and answer: "God, yes!" And in the quiet heart-to-heart "chat", the products are implanted in the minds of every audience in a heart-to-heart way to form a sustainable communication.

From this point of view, "quiet in the back factory village" is indeed a trick of Baidu. I hope that network celebrities, the first in the universe, will bring us more creativity and surprises.