Price range: 12.98- 165800 yuan.
Monthly sales forecast: 10000 units.
Affordability index: 80%
We are all young people, and it is definitely not a day or two to pay attention to the eighth generation golf. We should have a basic understanding of its appearance and interior. Let's take the important point of this article-how to look at pricing and configuration logic and how to buy it! In addition, on the second day of listing, I also conducted a test drive of the eighth generation golf. I will write a test drive report about this car.
First of all, a * * * is a configuration of five models, one of which is based on 280? TSI？ DSG？ The first limited edition of PRO will mainly sell four models in the future-two models 1.2T and two models1.4t. ..
The two configuration guide prices of 1.2T power version are 129800 yuan and 142800 yuan respectively. What is the threshold for this kind of business? Compared with the 1.2T model of the seventh generation golf, the cost of design and electronic and electrical system has increased due to the new platform and new model-the design highlights and human-computer interaction highlights of the new generation golf are realized at a higher cost, and the configuration concept of entry-level golf also retains the most essential evolutionary parts of the eighth generation golf, including the most recognizable LED headlights and daytime running lights in the new generation golf;
The most recognizable intelligent full-touch interior (10.25-inch full LCD instrument, 8.25-inch intelligent on-board control panel and multi-function touch air conditioning panel) directly forms a higher positioning of entry-level cars at the design level, realizing the visual sense of high-tech cars entering the door. This is a bit like iPhone 12. Compared with iPhone 1 1, the border design and display screen have been significantly improved. Although the price has risen slightly, it is more beautiful and stronger.
In addition, this generation of vehicles comes standard with front side airbags and front and rear head airbags (air curtains), and the upgrade of safety also increases the cost of low-cost vehicles. I guess the reason is that the whole people are more concerned about the crash test results. Under the background, FAW-Volkswagen does not want golf vehicles to have any negative public opinion in this respect. What happens if people choose low-equipped vehicles for testing? After all, golf is the youngest model of FAW-Volkswagen, and young consumers are more concerned about the crash test results than middle-aged consumers.
142800 yuan, 1.2T model 220? TSI？ DSG？ PRO compared to the entry-level 220? The TSI model has been "slimmed down" in the configuration specifications such as steering wheel material, seat material and rim size, and there are fewer cruise control, sunroof and front radar.
Although these configurations are also very important to young people, I think their greater significance lies in that they can leave an opportunity for golf-loving consumers with a car purchase budget of more than 6.5438+million, an opportunity to fully possess the essence of the original design of the eighth generation golf, instead of dropping the grade in appearance design and interior technology when buying low-priced cars. This is very considerate. After all, many young fans, especially girls who have just gone to work, choose golf for fashion sense. FAW-Volkswagen has retained the gorgeous design of low-profile models this time, which is touching and worthy of the enthusiasm of young ladies!
But 220? TSI？ DSG？ PRO is awkward. Is it related to 280TSI? DSG？ The price difference of PRO is only 7,000 yuan, but the comfort is almost the same. Consumers with a car purchase budget of14-150,000 yuan should rarely give up 280TSI for 7,000 yuan less, then 220TSI? DSG？ PRO is the least recommended configuration. If the budget can reach 1.5 million, please go directly to 280TSI. Professional, right?
To tell you the truth, I am very familiar with both kinds of motivation. The power of 1.2T is not weak. There is nothing wrong with matching any models of Volkswagen and Skoda within 1.5 million yuan, but it is a bit "virtual" with golf. After all, the handling of golf is so good that 1.4T can be in harmony with the chassis. And overseas 1.5T? It's a pity that the EVO engine didn't come this time. 1.5T？ EVO deserves a face!
The most noteworthy configuration, which I highly recommend, is the top model 280TSI? DSG？ R line.
As soon as the price of R-Line came out at the time of listing, the representatives of the owners of the six generations and seven generations of golf who were present cried! Why? Prior to this, the top allocation of non-GTI golf models had been around 6,543.8+0.8 million yuan, and this time it was actually lowered to 6,543.8+0.658 million yuan, and the R-line design was put in the golf car system for the first time. Kind of like iPhone? 12? Dear? Max. 256G, on the iPhone? While the prices of other models in the 12 series are rising, the price of this main top model is lower than that of the 1 1 generation model.
Configuration, 280TSI? DSG？ The r line is at 280TSI? DSG？ On the basis of PRO, full-speed adaptive cruise, AEB active braking, automatic parking and sports appearance kits are further provided. In terms of comfort configuration, it provides electric adjustment of main driver's seat with memory function, heating of front seat, automatic folding of rearview mirror, independent air conditioning in rear row and air purification system. The car has been upgraded from the 8.25-inch screen to 10-inch, and the car networking function of the original car GPS and navigation is very easy to use.
In addition, the R-Line model also provides some original additional packages to meet the different needs of buyers. If you add 5,000 yuan to buy a driver assistance package, you can further increase lane keeping to further expand ACC to L2 driver assistance. If you add 4200 yuan, you can upgrade Harman Kardon's sound system; Adding 3000 yuan can upgrade headlight functions (including matrix, follow-up steering and intelligent dynamics); HUD option is the most expensive, 5000 yuan, pure local tyrant option.
Therefore, if there are surplus consumers in the budget on the basis of R-Line, if L2 and Harman Kardon Audio are selected, the car price will not exceed 654.38+0.75 million yuan. This is already a compact hatchback armed to the teeth, and the design+configuration can basically be called a luxury level. For young men and women with moderate personality, this choice brings a sense of fashion as much as Audi A3, Mercedes-Benz A-Class, BMW 1 Series, and enjoys higher configuration. Believe me, there are many girls who have a car budget of more than 200 thousand, but don't want to buy BBA. Many of them are girls who have just graduated from college with good family conditions and good family education. Whoever gets married and goes home will be blessed.
Finally, to sum up, my suggestions for the eighth generation golf car purchase are: to buy the R-line model Stud, which is probably the best-selling first generation golf; How about 220 if the budget is under a little pressure? TSI？ DSG and 280TSI? DSG？ PRO is also a good choice.
Mr Wen |?
Figure | Author and Network
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.