"I am not a person who likes ease. I am suitable for challenges and tossing."
Job-hopping and Entrepreneurship: Looking for Value
As a well-known automobile exhibition service provider in the industry, Dewei has precipitated a large number of domestic and foreign manufacturers and customers' resources and created many industry miracles. However, CoCo Lee, as the founder, seems to keep a much lower profile.
Before starting a business, CoCo Lee was a soldier stationed in Hong Kong. As the first batch of troops stationed in Hong Kong, CoCo Lee's quality can be imagined, so the posts assigned when changing jobs are also excellent. The long hard life made CoCo Lee feel that the comfortable life after changing jobs was extremely boring, and life should not be like this.
Subsequently, he resigned and began to travel on his own. At first, CoCo Lee started driving with his coach and discovered the new world of automobiles. In China in 2000, the number of cars was far less than it is now, but the general trend of the number of cars is predictable, and the car market has become an inseparable big cake.
With the development of the market, two years later, the automobile manufacturing industry rose at an alarming rate. CoCo Lee seized the opportunity, threw himself into it wholeheartedly and began to wholesale auto parts. Although opportunities are reserved for those who are prepared, not all preparations can be rewarded. After operating for one or two years, CoCo Lee found that if this industry wants to continue to operate, it needs not only hard work but also experience. After closing the store, CoCo Lee returned to his hometown Taizhou to deal with the remaining goods. It happened that when dealing with the backlog of goods, CoCo Lee found that many customers said that his goods were low in price. It turns out that most of the goods in Taizhou, Hangzhou come from Guangzhou, and there is a huge price difference in the middle.
CoCo Lee, who found new business opportunities, decided to strike again and start issuing business. At that time, the information was not as smooth as it is now, and the sale of goods basically depended on telephone contact. CoCo Lee will call almost all customers every time, whether buying or selling. For customers in need, CoCo Lee will deliver the goods to your door according to the agreed quantity. I have to say that the door-to-door service in CoCo Lee attracts a large number of customers.
Because the price is cheaper than the big wholesaler, the service is in place. CoCo Lee's team has developed rapidly in just a few months, and the number of delivery vehicles has also increased to three, covering more than half of Zhejiang. Subsequently, more than 2,000 auto supplies supermarkets were opened in CoCo Lee, and self-help goods selection opened a new model.
Along the way, CoCo Lee found his own career and worked hard for it. There is no such thing as quick success and instant benefit, but some people dare to take risks and persist. CoCo Lee discovered the value of his career.
Taizhou to Hangzhou: Go ahead.
CoCo Lee's release caused a sensation, and his new business model made him quickly gain a firm foothold in the industry. In five or six years, Dewey has far surpassed his peers. Getting involved in the exhibition industry originated from an accidental opportunity.
As a wholesaler, many people attend the exhibition of automobile supplies every year, whether it is purchasing or visiting, they always go several times a year. On the plane to Beijing for the exhibition, CoCo Lee found that almost all the people on the plane were from Taizhou. Taizhou, as a production base of automobile supplies, occupies an important position in China. So why not make an exhibition in Taizhou?
In fact, CoCo Lee has little exhibition experience, but fortunately, he has been engaged in wholesale for five or six years, accumulated a lot of factory resources, and had a good reputation in the industry before, so the number of exhibitors in the first auto parts exhibition reached 50. From the pre-planning and publicity to the on-site arrangement when hosting, CoCo Lee dare not neglect any point. In order to achieve good publicity effect, CoCo Lee often communicates with designers, participates in design together and works with them for five or six hours.
However, CoCo Lee enjoys this state very much. Tens of thousands of people participate in an event, and exhibitors can get unimaginable turnover, and this achievement is planned and organized by themselves. Such satisfaction is unimaginable.
From the first exhibition, wonderful things began to happen. Exhibitors see the value of the exhibition, and often start to book the places of the next exhibition just after the exhibition. Some people have been waiting in line since the early hours of the morning in order to choose a satisfactory booth. The exhibition was changed from once a year to twice a year. During the exhibition, the surrounding hotels and restaurants were crowded with people. I have to say that Dewei's participation has driven the surrounding economy.
The exhibition is getting bigger and bigger, and the venue is getting bigger and bigger. In Taizhou, Di Wei Exhibition is well-deserved as an industry leader. At this time, CoCo Lee decided to expand the exhibition to Hangzhou.
Many people don't understand that Dewey is already the boss in Taizhou. Is it not good to live a small life like this? Why take a big risk? In fact, CoCo Lee had already opened branches in Guangzhou and Shanghai long before he came to Hangzhou. He has always had his own considerations. "The most painful thing is that I have reached the top, and it is painful to be unable to break through anyway."
Not content with the status quo, life is always breaking through.
After G20, the summit venue became the first choice for holding exhibitions. Since last year, CoCo Lee has been communicating with relevant departments and booking venues. Finally, in March this year, they signed a contract. CoCo Lee has always wanted to internationalize his career, but things are not as simple as they seem. Many exhibitors don't have the concept of synchronous internationalization. In order to attract Taizhou customers, CoCo Lee once suffered from insomnia. If such a large venue is signed, what kind of loss will the exhibitors not come? Customers have their own habits and stay in one place for a long time, unwilling to change, although Taizhou is only two hours away from Hangzhou.
To this end, CoCo Lee and the team tried to communicate with customers and give corresponding discounts. Up to now, the booking rate of venues has reached 90%, waiting for the exhibition in 1 1 month.
As CoCo Lee himself said, he is not a quiet man. Decoration, supplies, modification, CoCo Lee's occupation map is expanding step by step, and the automobile aftermarket is very large. In CoCo Lee's plan, he wants to do the whole market.
"Experience pain as happiness, enjoy it and you will succeed." There are many opportunities and ideas on the way to starting a business. Only when you really practice can you produce value. However, what is more valuable is that you can jump out of your inherent achievements, dare to challenge and keep breaking through.