In March, 20021year, Haidilao quietly changed the original free beef granules into a similar matching ingredient named "Weiban" at the hot pot counter of Shanghai 3 1 store. The beef granules were included in the menu and were supplied separately at a low price, about 50g/ serving. The price was 0.8 yuan. This move quickly attracted consumer dissatisfaction.
In response, Haidilao responded that "Weiban, as a plant protein product, is made by innovative technology, and its cost is higher than that of beef granules. Taste companion is rich in high-quality plant protein and B vitamins, and has the advantage of zero trans fatty acids, which is suitable for soaking in water, dipping in food, bibimbap and so on. " The reason for changing the supply of beef granules from free to low price is to "guide consumers to actively try vegetable protein products and continue to meet the needs of customers who like beef granules."
But obviously, consumers don't buy it. First, there are different views on the taste of the new product "taste partner". "Obviously, beef grains will have a strong feeling when chewed, and there is no meat soul after vegetarianism"; Secondly, consumers don't agree with the statement that "the cost of plant meat is higher than that of beef", and think that the cost is inflated only by the so-called concepts of "health" or "new things", so they ridicule that "Haidilao was so conscientious and took the initiative to increase the cost".
Vegetables and meat products are not more nutritious:
Although many studies show that the existing artificial meat is as safe as other common processed foods on the market, and has passed the standard inspection, it is a qualified product and will not cause special harm to the body. However, most domestic consumers are still skeptical about its selling points, such as "plant meat products have higher protein content than real meat, but less saturated fatty acids and zero cholesterol, and may even be more nutritious than real meat".
In this regard, Dr. Lilac analyzed these nutritional selling points one by one, saying that the protein of soybean and miscellaneous beans is slightly worse than the protein of meat, because the amino acid composition of the former protein lacks methionine, but this part can be supplemented by intensive addition;
In the process of simulating the fat content of real meat, the saturated fatty acid content in vegetable protein meat can be controlled by the ratio of various vegetable oils, and the unsaturated fatty acid content can be increased, which is more conducive to health; Finally, cholesterol intake is not directly related to the incidence and mortality of coronary heart disease. Healthy people don't need to strictly limit cholesterol, but they should emphasize a balanced diet.