This is a more unpredictable era than before. For enterprises, the change of business model is an eternal topic. If you are not careful, you will fall behind. The novel coronavirus incident has had an unprecedented impact on the entity enterprises that have been highly squeezed, and will greatly change the management path of countless entity enterprises.

From businessmen, merchants, e-commerce, WeChat merchants, and now broadcasters, we must rethink and lay out R&D enterprises, production, supply, channels and retail. Almost all businesses are anxious about how to reach customers' minds and satisfy consumer behavior, and this anxiety is increasing and irreversible. Small and medium enterprises must adjust the output of value chain.

At present, consumers are shifting from material needs to higher spiritual needs, and their lives have become rich and colorful. Post-80s and post-90s pay more attention to fun. There are too many commodities in the market. They are not interested in the commodities, but are more interested in the people behind them. Almost all small and medium-sized practitioners in Wechat business should shape the same values as the target customers, because the same frequency can be recognized by customers, and without customer recognition, there will be no customer stickiness.

The crux of the problem is: where are our target customers!

In fact, for most small and medium-sized enterprises, almost all customers are on mobile phones. With the rapid development of mobile Internet, the time people spend on mobile phones is second only to sleep, so enterprise management must influence and lock customers on the mobile phone side. Zhang Jun, assistant president of China Underwear Committee, believes that every brand underwear factory must be a new material research and development company, a brand operation company and an omni-channel platform company. From 4G to 5G, every company will be a new video media company, and video delivery will be an important publicity and sales channel for entity practitioners.

It is recommended that enterprises make the layout of the whole network and try it on multiple live broadcast and short-sighted frequency platform. This time, WeChat live broadcast is mainly recommended, because WeChat live broadcast is more conducive to the development of enterprises' own business:

1. wechat live broadcast can give full play to the value of private domain traffic and community, because customers are all on wechat, we can publish, promote and sell products through wechat live broadcast, which saves time and effort, and is more realistic and efficient;

2. Potential customers are also on WeChat, because WeChat has become "an organ of everyone's body". Through the live broadcast of WeChat, you can find new channel providers and end users conveniently and quickly, and it is easy to find the same channel, and it is easy to convert the value. The conversion of public domain traffic has never been so cheap;

3. Wechat live broadcast is easy to operate and has the convenience that all other live broadcast tools do not have at present. Everyone can broadcast live with one click, and it can be quickly copied to all channel providers and terminal vendors. Through the live broadcast of WeChat, we can rapidly expand brand influence and form product sales force, which is our pursuit of success.

4. WeChat live broadcast will be the first choice tool for national live broadcast, and WeChat live broadcast has just started. Based on the huge WeChat users, grasping the present is to grasp the enthusiasm;

5. WeChat live broadcast is easier to build brands and easier to shape the IP of merchants. The anchor is a spokesperson and an online celebrity;

6. WeChat Live is a membership-based social e-commerce live broadcast platform, which saves money and money. The emergence of every new phenomenal platform on the Internet will bring a new round of wealth distribution, share the economy and bring profits to more people.

Wechat live broadcast is based on WeChat platform. During the live broadcast, the live broadcast room can be shared with WeChat friends and live broadcast room with one click ~ and can be extended to external public domain traffic. Users can watch it directly on WeChat without downloading the application, which is convenient to operate, so the traffic source is huge! At the same time, the content of the live broadcast room can also be played back, which is very convenient for the anchor who conducts the live broadcast of e-commerce. As for how far they can go in the later period, it depends on their comprehensive strength, according to their technical strength, team operation, financial strength and so on.