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How difficult is the integration of culture and technology?
Further promoting the deep integration of science and technology and culture at all levels is an important way to develop cultural industries. For the integration of the two, the poetic expectation and prediction are "two seeds, one forest". But in fact, the integration of culture and technology is not smooth. Some people worry that relying too much on high technology will lose the ontological creation of culture and art ... How difficult is it to integrate culture and technology? What aspects should we break through? Our newspaper recently visited the Central Opera House to explore how technology can make the stage more colorful.

1. Put forward the demand. Artistic imagination is the soul.

The road to revival, a large-scale music and dance epic, is a gift from contemporary literary and art workers to the 60th birthday of the motherland. How does this brand of performing arts produced by the whole people enter the ordinary people? The Central Opera House decided to "slim down" for the road of revival, reducing the original 3,000 actors to 200, but it did not affect the performance effect. Why? Modern stage arts and technologies, such as simulation and high-fidelity video, reproduce grand scenes, making it easier to interact with the audience ... This adaptation was recognized by the creative staff of "The Road to Rejuvenation", and it also signed a big order of 60 million, with a tour of 100 a year.

Just like the road to rejuvenation, every major activity and performance in recent years is a new peak for artists to put forward creative ideas and artistic effects and promote China beauty dance technology. The opening and closing ceremonies of the 2008 Beijing Olympic Games not only surprised the world with the imagination and creativity of China artists, but also made China's dance skills reach a new milestone. The seamless connection between fireworks and big footprints, huge scrolls and the bowl of the Bird's Nest ... Although it was more than three years ago, people still remember this ... This is the charm of the integration of technology and culture.

Mei, the founder of China Live Show, produces a live show once a year, creating eight brand-new tourism cultural projects, all of which seek themes from local culture and put forward ideas, and at the same time incorporate advanced scientific and technological expressions. It can be said that every work is the product of the integration of culture and technology, and it has achieved a double harvest of art and market.

In large-scale activities and performances, China has made great progress in these "spires" of dance beauty-as long as artists can imagine, technology can be realized by any means, so that the soul of artistic imagination can bloom on the stage, and some of them are at the forefront of the world. However, in the whole field of beauty dance, China is basically still in the mode of "slash and burn" or "nail project". Ryan, president of the Central Opera House, bluntly said: "The operation mode of China Dance Beauty is similar to that of the decoration team. Numerous small packaging teams are undertaking various local and national performance projects, and they are in a chaotic situation without standards, certification and price system. "

According to the data of the Cultural Information Center of the Ministry of Culture, in 20 1 1 year, there were tens of thousands of performances in China's performance market, with an output value of over 30 billion yuan. Among them, the manpower, material resources and cost consumed by beauty dance account for more than 50% of the total cost. To show "Tiananmen Square", it is necessary to build an Tiananmen Square, and to show the city wall, it is necessary to build a section of the city wall. The technology is cumbersome, the transportation and disassembly are time-consuming, the recovery period is short, and it is not green and environmentally friendly.

The traditional scenery production cost is high and the effect is not good, which also seriously restricts the popularization and promotion of drama art. Experts believe that the industrialization and scale of dance beauty is imperative, and the high-quality and efficient development of stage art should be promoted by new development methods, so that more resources and funds can be used for artists' creation and more imaginative and artistic works can be created.

2. Achieving breakthrough technology integration is the core.

A common technique in traditional Chinese opera performance is chasing light, which is to shine light on the singer and highlight the actor. It turned out that when chasing the light, the lighting engineer stood at the highest place, which was dangerous and wasted time rehearsing. When the lighting engineer is shivering and can't aim at the time, it is very easy to make mistakes. Introducing mature GPS positioning technology and installing sensors on actors will automatically follow them wherever they go, which is not only accurate, but also saves a lot of time and labor costs.

In fact, many technologies are mature technologies, and the core is to implant intelligent and integrated ideas into the stage, so as to realize the artist's ideas. In the beautiful dance environment of the original opera "The Storm of 1911", the Central Opera House has adopted a lot of projection techniques to create an environment, which can instantly change the stage background from a small building to a 72-year-old martyr Huanghuagang. Large-scale projection has produced a tragic effect of yellow flowers everywhere, which is moving.

There are many mature technologies that have been widely used in other industries, but they can't enter the stage soon. What is the obstacle to the stage of technical dressing? Du Jin, director of the Cultural Industry Center of China Opera House, analyzed that the original "small workshop" of Wu Mei had its own market and industrial chain, and there was a "sphere of influence" and a division of interests from design, production to director. The adoption of new technology will inevitably impact the original pattern of interest distribution. Secondly, with the division of industries and majors, the distance between majors is getting farther and farther, and the gap between industries is gradually widening. Experts in the fields of science, technology and art "face each other across the mountain", and lack of understanding and exploration of each other's fields will inevitably increase the difficulty of integration.

The stage is a comprehensive system, which integrates artistic creation, music, clothing, lighting, sound and other aspects. A play has many changes in scenes and atmosphere. In order not to make mistakes, these systems and links need constant running-in, take time to synthesize and sort out, and the performance cost is very high.

The Central Opera House cooperated with Beijing Institute of Technology to set up a joint laboratory of the Digital Dance Beauty Project of the Central Opera House, trying to overcome the difficulty of integration with art and explore the transformation of performing dance beauty through integrated innovation and drawing lessons from mature technologies in other fields. Developed by them, it is listed as the scientific and technological innovation project of the Ministry of Culture, the application research of digital ballet technology and the national science and technology upgrading plan project, and the research and application of key technologies of modular opera stage, which is to study and solve the problem of intelligent general control of stage, improve the intelligent control ability of lighting, ballet and curtain, save trouble, save time, reduce errors and shorten the arrangement time.

"After the introduction of digital stage technology, the future drama stage will show a diversified development trend." The person in charge of the joint laboratory of Digital Beauty Dance Project predicts that people will see a performance system with a high degree of integration of art and technology on the stage, which can not only make the image of the actors highly realistic, but also make the content of the performance interactive and participatory, so that the audience can fully integrate into it.

3. The perfect integration of compound talents is the key.

Ryan, the president of the Central Opera House, is the conductor and the manager and operator of the theater. He is a veritable "compound talent". Ryan attaches great importance to the combination of art and technology. As the president of the Central Conservatory of Music, he believes: "The interdisciplinary communication of culture and technology will change people's way of thinking, behavior and life, and require the formation of new qualities. Artists should keep pace with the times, be good at learning and pay attention to scientific and technological progress. "

Some time ago, there was a special audience at the Science and Technology Week in Beijing. They are artists of the Central Opera House. They watched carefully in every museum to learn about the latest development of science and technology, looking for technology and inspiration that can be integrated into art. Ryan was obsessed with the technology of "offshore platform" he saw at this science and technology week, and also reserved new media for the integration of technology and art. "This is equivalent to an artificial island, which can be used as a fulcrum when there is a performance at sea in the future."

"The key to the integration of culture and technology is that someone does it, tries it, practices it and turns ideas into reality." Ryan said with deep feelings that integration needs wisdom and thinking, breaking the boundaries of disciplines and finding new solutions. In this way, continuous learning, imagination, discovery, reference and integration will, like chemical reactions, constantly collide with new ideas and new projects, which could not be done before, but can be done now. In order to better serve the arts and strengthen cultural science and technology, the Central Opera House pays attention to the cultivation of ballet's scientific and technological ability, and specially invites high-tech experts such as digital software application and intelligent control to teach, so as to cultivate cultural and scientific talents and cultivate their thinking mode of association and integration.

4. Industry promotion and application depends on creativity.

Just as many military scientific research achievements can be transformed into civilian use, the scientific research achievements of stage performances can also be widely used to turn the stage landscape into urban landscape. Now many cities want to "light up", but in the "lighting project", some buildings lack artistry and are in disorder, which not only causes light pollution, but also is not conducive to energy conservation and emission reduction. The Central Opera House will make a "model house" in a city, with the city as the big stage. Through the participation of artists and the combination of Industry-University-Research, the sculpture, lighting and landscape of the city will be integrated to create an artistic atmosphere for the city and make people's lives better.

It is horizontally connected with three vertical chains of science and technology, culture and economy-the Central Opera House relies on its own scientific and cultural strength in the field of dance beauty, and its future industrialization growth point is to provide artistic services for the whole country. They hope to use creativity to penetrate the aesthetics of art into all aspects of life, such as urban street view art, advertising design concept, packaging art and game interest, to tap people's inner spiritual needs, realize the artistry of life and pursue happiness.

In order to promote the application of the technology developed by the Central Opera House in a wider range of fields, the Central Opera House signed a strategic cooperation agreement with the Shanghai United Assets and Equity Exchange, applied for a patent for the new technology developed by itself, and listed it on the open market, connecting culture with capital and enterprises. Yu Feng said that this has solved the financing problem that has plagued cultural enterprises for a long time, from "begging at home", "waiting for food to cook" and "patchwork" to professional and market-oriented operation.

Science and technology are in hand, creativity comes from the heart, from stage to city life, and the pursuit of beauty and art goes to the city to make life more exciting.

interconnection

Prospect of Science and Technology Industrialization in Wu Mei

The application research direction of high-tech digital beauty dance with computer as the core is the frontier of international art and technology development and the commanding height of cultural industry development. It is time to integrate sound, light, electricity, shape, vision, sound and other high technologies, turn digital scientific and technological achievements into realistic cultural and artistic creation tools, realize virtual stage scenes in movies, animation art and online games in stage performances, and improve the all-round intelligent control ability of the stage.

Aiming at the problem of human-computer interaction and visualization in the mixed space of virtual and reality, by providing visual effect and virtual interaction ability consistent with the senses, the performance production ability is improved, and the artistic expression effect of digital performance is enhanced, so as to truly realize the realm of "combining reality with reality, virtual is real, and real is virtual" in live performance, and enhance the artistic expression ability of digital performance in essence. By using the three-dimensional digital projection system, the combination of real-life virtual images and the use of fully virtual scenes, the stage space can be freely adjusted according to the size of the venue because it is not limited by the space factors of the venue, and the performance effect is more beautiful and realistic, with strong interaction, which brings the audience a sense of reality with experiential interaction.

The 360-degree holographic phantom imaging system does not require people to wear any polarized glasses, and can enjoy the 3D phantom stereoscopic stage special effects without any constraints, giving people a visual impact and giving the performance a stronger sense of depth.

In the near future, with the support of powerful real-time computing platform, live performances will be interconnected with video, holographic stage, lighting and sound system, and presented in an efficient and real-time intelligent way; Creative arrangement is digital and systematic throughout the process; Real-time three-dimensional virtual interactive play between online cinema and live broadcast; Director system, dance video and simulation technology will be more integrated. * * * It has become a reality to improve the intelligent level of digital performance. Multidisciplinary digital performance technology system will be continuously enriched and improved, which will better serve the digital dance beauty technology industry including cultural performances, digital movies and animation, and will greatly correct and make up for the defects of traditional stage, props, scenery production and performance methods.