2. First of all, the formula worth millions: network celebrity = track+character+scene+relationship. Translated, there are four anomalies: anti-trend, anti-complexity, anti-falsehood and anti-isolation.
3. Why is this formula worth millions? Because some companies have a marketing budget of1million yuan in Tik Tok, but if they don't follow this formula, they may not get any marketing effect. And if someone can do it to the extreme in this way, he can rely on Tik Tok to reach one million.
4. First, you need to choose a track. To be an online celebrity, whether it is an individual or a brand, the most important thing is to choose a track. The core of choosing a track is "contrarian". The so-called contrarian is not to enter the field where there are already red people, but to find the blue ocean.
In our impression, Tik Tok people are all like this. They are all beautiful little brothers and sisters singing and dancing, or funny stories. The truth is that you can't do it, because this field has been killed into a sea of blood, and it is difficult to become the head of it. Even if it is a head fan, the realization value is not high. But I want to tell you that in vertical fields such as education, mother and baby, and automobiles. Still in the blue ocean stage, there is a chance to earn a head, and the fans have high realization value.
6. As we all know, Tik Tok is an algorithm-driven platform, and the food for cultivating a big monster is a label. No matter how well written a 3000-word biography is, it is useless. This person must be translated into a label. Generally speaking, it is the following routine. We will choose labels from four aspects: vision, hearing, skills and expression.
7. First of all, vision, the first impression this person gives you, whether his face value is extremely beautiful or ugly, and whether there are any very interesting behaviors. Sister Mao Mao is a very typical example. When he was a handsome guy, no one paid attention to him at all, because there were too many accounts of the same type. So, he bought an orange wig and began to cross himself into a girlfriend, a third sister, a seventh aunt and an eighth aunt, which became popular all over the Internet. Every time he changes a wig, he can change a personality label, which is very distinctive.
8. The second is listening. Hearing is a person's language feature. Does this person know dialects, or does he have any slogans, such as Lu Chao? Does he have any features in appearance? He is an ordinary middle-aged greasy uncle, but he invented a mantra "It's really good" and formed a really good figure. Similarly, there is Li Xueqin. Her sentence "Hello Wu Yifan, my name is Li Xueqin" successfully made Wu Yifan publicly respond to her. Her formula refined her mantra into a physical label.
9. The third is skill, that is, whether a person has any special occupation or talent. For example, Manual Geng, just a welder, has spread abroad and likes to do something interesting but useless. Therefore, it is an invention whose visual appreciation value is greater than its use value, and it is also called debris flow in the field of invention.
10, the fourth is the way of expression, that is, you should conform to the characteristics of the platform, be very natural and sincere in front of the camera, or be more open. This Ah Chun has attracted160,000 fans by dressing up as a man, so everyone has their own fixed expression, which can be remembered by others if repeated.