The way of group buying is mainly to give certain discounts and promotions to the real estate price during the group buying period, so as to stimulate the pace of buyers entering the market. Taiyuan, Shanxi, Zhongshan, Guangdong, Shenyang, Anhui, Tonglu, Tongling, Anhui, Pu 'er, Bazhong, Changchun, Suining, Lianyungang, Jiangsu, Haining, Zhejiang, Macheng, Hubei and Meishan, Sichuan all issued policies or activities related to group buying. The role of group buying in various places will be obviously differentiated, the supply exceeds demand in cities, the overall market confidence is still at the bottom, and the boosting effect of group buying will be relatively limited; For cities, the role of group buying will be more obvious. Many places have introduced group buying policies, which can promote sales and purchases, and this policy can also drive a group of people with strong purchasing power.

The negative impact of unfinished business and loan suspension events has not been completely eliminated, and buyers have a strong wait-and-see mood. With policy support and preferential activities, the actual effect of group buying may not be significant. When choosing a group to buy a house, we should be alert to whether the winning project is a slow-moving house or a property with potential risks of unfinished business. Confidence was frustrated again. With the rise of the Internet era, group buying consumption has become a new choice for ordinary people, and group buying websites have emerged. Internet platforms such as Ali, Tencent and JD.COM have launched various versions of community group buying, mainly for residents to buy food. There are other consumer goods.

Why is this emerging model popular? Many hands make light work? . When buyers reach a certain number, the unit price of consumer goods will be more favorable. This is based on this principle. By promoting group buying, the cost of buying a house can be reduced. Most of the cities that have introduced the new group purchase policy are mainly third-tier cities. How much role group buying can play remains to be verified by the market. For cities that have bottomed out, the role of group buying may be more obvious. If the urban property market is seriously oversupply and the market confidence is insufficient, then the role of group buying will be relatively limited.