In fact, art design is mainly about designing aesthetic vision and software operation skills. These two aspects are very important, and the vision will improve the level of the work, not vulgar, which is the requirement for self-orientation, high development and far development. The following are my art design color matching skills, welcome to read!

First, to learn color matching, we must first understand the color matching ratio.

Japanese designers put forward the golden ratio of color matching, 70: 25: 5, in which 70% is the main color used in a large area, 25% is the auxiliary color and 5% is the decorative color. In general, it is suggested that there should be no more than three colors in the picture, and three refers to three tones, such as deep red and dark red, which can be regarded as one tone.

Generally speaking, the less color you use, the better. The fewer colors, the simpler the picture and the more mature the work will be. The fewer colors, the easier it is for us to control the picture. Unless there are special circumstances, such as some holiday posters, which need a lively and energetic atmosphere, more colors can make the picture look lively, but the more colors, the colors should be allocated in strict accordance with the color matching ratio, otherwise the picture will be chaotic and difficult to control.

Second, understand the relationship between colors.

Color matching is a process in which different colors echo and harmonize with each other. The relationship between colors depends on the position on the hue ring. The closer the angle between tones is, the weaker the contrast is, and the farther it is, the stronger the contrast is.

After remembering these six tones, your journey of color matching has already begun, because all colors can be blended according to these six basic tones. This is the six-character mantra. Let's talk about the three most common color matching methods.

① Adjacent color matching

In the color wheel, the closest color is the adjacent color. According to the order of red, orange, yellow, green, blue and purple, the adjacent color combinations are red+orange, orange+yellow, yellow+green, green+blue and so on.

Adjacent colors are closely related, very harmonious and soft, and the picture is very harmonious and unified, which can create a soft and warm feeling. Because they are close on the color wheel, the visual impact of this collocation is weak.

A few examples:

These two pictures are basically matched with adjacent colors. The first one is decorated with an orange, so the overall picture is very soft and harmonious. Therefore, this color matching is often used in home, cotton fabrics, small fresh and elegant clothes, Chinese style and other products that can give people a quiet, soft and traditional feeling.

There is also a monochrome matching method in similar color matching, which adopts the same hue and only adjusts the lightness/saturation of the color to get another color. As shown in the above figure, the text color is the result of reducing the saturation/lightness with the background color. The background color is very bright, and the monochromatic collocation technique is adopted, so it will give people an elegant, elegant and quiet feeling. The font of the main title also adopts some deformation to match the whole picture, which makes the whole picture very unified and harmonious.

Blue and purple are used in the picture of Tanabata, and the picture is quiet and harmonious. The picture next to it is monochrome, dark blue+light blue, and the picture is a little traditional.

This poster adopts the collocation of red and orange, with orange as the main tone. Different oranges in the background increase the sense of space and make the picture look less monotonous. Deng Chao's surprised expression in the poster, as well as the dotted lines and geometric squares in the background, the fluttering products make the originally stable picture lively, light and full of impact, which shows that the style of the poster is also closely related to each component of the picture.

② interval color matching

According to the order of red, orange, yellow, green, blue, purple, red+yellow, orange+green, yellow+blue, green+purple and blue+red, because there is a color in the middle of this collocation, it is called interval color.

Compared with the adjacent color, the interval hue is far apart on the color wheel, so the visual impact will be stronger than the adjacent color. The interval color is widely used, and it is not as exciting as the impact of 180 complementary color, but it also has a more lively contrast than the adjacent color. In particular, the mutual collocation of red, yellow and blue is widely used and very popular.

; Color composition method in poster design 1. Enrich colors and simplify line language. It is best to have no more than five colors, and fill them according to the needs of the picture, while the graphic elements should try to use simple forms or elements suitable for the atmosphere of the picture; Reduce the purity and brightness of graphic elements, and after choosing colors, choose more exquisite and concise elements to assist and strengthen the whole picture.

2. Simplify colors and enrich line language. By dividing the color blocks with lines, try to spread large color blocks in the picture, and then decorate them with rich and detailed linear elements; Reduce the lightness and purity of colors to highlight the beauty of lines and elements. When the brightness and purity decrease, the tone of the picture will become softer, bringing a certain advanced gray level.

3. Movie posters pay great attention to composition and modeling, and even create circular or square posters. Let us consider the creativity of the border while considering the color and graphics. The content and style of the movie should also echo the design of the border.

4. We should make full use of different patterns and decorative languages to enrich the picture, decompose, induce and reconstruct the objects in nature, such as plants, animals and even people, and combine all kinds of complex and concise modeling languages by adding, subtracting, overlapping and shifting to form a complete work.

5. Monochrome hand-painting. The formation of monochrome movie posters depends largely on the production materials, in which the texture is an important picture element. In monochrome movie posters, the key point is to fully understand the performance and texture of materials, so as to master the skills of making texture. As for color, as long as it does not violate the theme of the work, it can be organized according to the texture.

The above is the related sharing of the color composition method in poster design by Bian Xiao of Global Ivy League. I hope it will help everyone. If you want to know more about design, please pay attention to this platform. Bian Xiao will always accompany you, study and grow with you.

What color scheme is the most eye-catching in WeChat poster marketing? Color matching 1, warm tone. That is, the collocation of main colors such as red and orange can make the picture show a warm, warm and warm atmosphere. 2, cool color. That is, the combination of cyan, green and purple makes the picture appear quiet, Leng Yan and elegant. 3. Contrast tone. That is, colors with completely opposite colors are matched in the same picture. For example, red and green, yellow and purple, orange and blue can all produce strong visual effects and give people a bright and vivid feeling. Of course, if the contrast color is not called well, it will be counterproductive and produce tacky and dazzling adverse effects. This requires us to grasp the important principle of "great harmony and small contrast", that is, the overall tone should be unified and harmonious, and there can be some small strong contrast in local areas. Conservative colors such as blue, crimson, brown and green, plus gray or darker colors, can express traditional themes. For example, whether green is solid color or dark color with gray can symbolize wealth. Hunting green with thick gold, or deep red or black, indicates stability and wealth, representing permanence and value. There is no contrast in the gloomy beauty of gray purple, and the red, purple, gray and white blend to express soft beauty. The brightest colors usually have primary colors. Represents the sun, vitality and eternal movement that brings life to everything. When white is added, its bright characteristics will increase, resulting in a particularly dazzling overall effect. A contrasting color scheme, like its complementary color purple, contains vitality and action. {Elegant tones will use only the lightest brightness. For example, a little white will form powder, and this color will bring a warmer feeling. Rice tones can understate the classical noble temperament and give people an elegant impression. Classical tones have the meaning of power and authority. Strong royal blue is the middle decorative color of any classical tone. It is too eye-catching, even if it is matched with other colors, it will not be inferior. Classical tone expresses truth, responsibility and trust, because it is close to green, so it will arouse the feeling of permanence, stability and strength. The color that expresses vitality must include red, and red is the best spokesperson for "sports". Red plus the complementary colors of yellow and green can better express vitality and fully show enthusiasm and vitality. Sea blue is one of the most popular colors. Coloring with this color can be interpreted as a reliable and trustworthy color. When navy blue is emphasized by red and gold. It will become less serious. But it still expresses a firm and powerful feeling. Pink stands for romance, and pink is bright red by adding different amounts of white to red. Like red, pink will arouse people's interest, but it is softer and quieter. Romantic color design can use pink, lavender and pink (slightly pink), which will make people feel soft and elegant. What is "popular" today may be "out of date" tomorrow. The popular color scheme looks comfortable, but it has an eye-catching effect. For example, yellow-green is a good example. Eye-catching colors are suitable for youth, vitality and unusual things. Another example: Yellow-green or yellow-green and red are excellent contrast of colors. In any stressful environment, as long as it is matched with some bright shades of gray-blue or light blue, it will create a peaceful and quiet effect. Among them, the light blue color design will give people a sense of peace of mind, directly with the "chill" of bright colors, which can maintain a sense of peace and tranquility. Purple gives off a strange smell, so it can create a wonderful effect. Purple with various saturation and brightness, with orange and green, is the best spokesperson for excitement and novelty. If purple is matched with yellow-green or yellow-orange, the color tone is out of place, weird and vulgar, but if it is matched, it can show a strange and weird feeling, which makes people stop to appreciate. The dark and bright red-orange color is called Songkhla color. We often use it to combine and design bright, warm, energetic and simple colors. This color has a faint warmth, just like polished bronze ware. When matched with white, it will give off a brilliant natural light. Earth tone is reminiscent of a leisurely and comfortable life. Orange is often used when the color scheme wants to express friendliness. This color tone is open, easy-going and energetic, which can create an equal and orderly atmosphere, but there is no strong and dominant domineering. Orange and its adjacent colors are often used in the food industry, because such colors give off "the taste of food". Grey or black series can symbolize "occupation" because these colors are not so individualistic and have a sense of moderation. Gray is actually the best background color of bright red or orange. These lively colors and low ash can make the original heat a little more subtle. Although gray is not exciting, it is practical and conveys a real and serious atmosphere. (1) colorless design, no color, only black, white and gray. 2 conflict color design, matching a color with the color on the left or right of its complementary color. (2 colors) 3 Monochrome design, which matches a color with any or all of its bright and dark colors. Recommended reading: Get rid of color panic together! Starting from the basic color, ⑦ complementary color design, using completely opposite colors on the color circle. 8 neutral color design, adding a complementary color of one color. 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