Abstract: Summer is the peak season for ice cream sales. There may be all kinds of ice cream on the street, which are very popular among consumers. Therefore, joining an ice cream shop is also very worthwhile to invest, so how to join an ice cream shop? First of all, franchisees can have a simple understanding of the ice cream brands they want to join, and then the location of stores, the purchase of equipment, the allocation of funds and so on. Let's learn more about joining the ice cream shop. First, the ice cream shop joining process

The basic process of joining an ice cream shop is divided into three stages:

The first stage, pre-planning, is the most critical stage, including market analysis, brand research and consumer groups in the business circle; Competing with the same industry, making an overall evaluation of one's manpower, financial resources and time; At present, the market model and basic form of ice cream, as well as the analysis of its own funds and investment ratio.

The second stage, the implementation process. Including the basic process of opening a store, the purchase of equipment, the allocation of funds, technical training, store location, brand marketing and planning.

The third stage, post-operation. Including brand promotion and event planning, innovative ideas have taken root.

Second, what should I pay attention to when joining an ice cream shop?

1, market

Have a full understanding of the ice cream market, whether the ice cream market is saturated, whether the consumer's demand for ice cream is large, how the ice cream market will develop in the future, whether the ice cream market will grow, and whether this market has room for development. These are all things to consider when opening an ice cream shop.

2. Brand

With so many ice cream brands, the higher the brand awareness, the higher the awareness of entrepreneurs. It is precisely because many people have this idea that the market of some well-known ice cream franchise brands can easily reach saturation. However, the lack of brand awareness of ice cream also means the lack of consumer base. It is necessary to choose an ice cream brand that is in the growth stage, the market is not saturated, and it has a certain popularity among consumers.

3. Funds