When the heroine in the advertisement blinked affectionately and gently circled the hero's waist from behind, I couldn't help but drift away:
What did this man do to make himself so tired?
In fact, compared with the visual sense of these advertisements, the slogans of these advertisements are more surprising and even harmful.
This magical advertisement is sung in the streets: cataract, I can't see clearly, Shapu loves her eyes.
According to statistics, the probability of cataract in the elderly over 60 years old in China is 65%, and the probability of cataract in the elderly over 80 years old is close to 100%! In other words, cataract is an extremely common senile disease. Many elderly people are influenced by advertisements, thinking that they don't have to go to the hospital if they have cataracts, just drop some eye drops. As we all know, the treatment of cataract can only be done by surgery.
At Tmall's flagship store, a small bottle of Shapu Aisi eye drops costs 59 yuan, but the real cost is only one or two yuan. As early as 20 16, Shapu Aisi's market share was as high as 86%, and the company went public. But what is the company's investment in drug research and development? How much is the publicity investment? I wonder if I didn't see it. This is not just a shock at first sight. ...
For another example, I almost bought Cao Qinghua for my mother. The price of a single capsule is close to that of 2 yuan, but as early as 20 13 12.23, the State Food and Drug Administration notified Cao Qinghua Capsule.
After standing for so long last month, the children in the class blurted out "Hongmao medicinal liquor, two capsules a day". Hongmao medicinal liquor, which seems to cure all diseases, has long been blacklisted by the local food and drug supervision and management department.
Of course, there are these:
Onychomycosis, one infects two.
If you don't accept gifts this year, you will receive XX.
It's really touching that merchants are so careful to use their feet to make medicine and advertise.
This is a magic formula of coldplay laboratory:
Cataract, can't see clearly. Sharp loves thinking and hurting people.
Dogs in the street are not as good as dogs in the street.
Take Bufei pills every day and cough up phlegm and asthma all the year round.
Centennial Jin Shu Jian Yao Pill can cure lumbar disc herniation in dreams.
If you have a bad heart and can't sleep well, don't use Yi Anning.
Please remember the formula and beware of being fooled.
(Ps。 I know some people will talk about the accountability of TV stations. On second thought, let's just say it's useful. )
I'm a knocker, Mislan. Welcome attention.