Template of 2020 Beauty Shop Business Plan (I) I. Industry Analysis
Since 20xx, the beauty industry in China has been growing at an average annual rate of 20% with the continuous improvement of people's living standards. At present, the market is in a high-speed development stage.
After more than 20 years' development, the demand of China's beauty industry has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about 6.5438+0.5 million, which is the industry with the largest number of employed people in the tertiary industry. ), wages have increased rapidly and operating income has increased substantially.
At present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holding companies account for 3%, and others account for 1%.
The service mode of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% is cosmetic surgery, 15.06% is bodybuilding, 4.5% is slimming, 3.72% is fitness or main fitness, 2.65% is SPA or main SPA, and 4.9% is other.
Most beauty salons mainly focus on facial care and body massage, but today, Chinese medicine health and weight loss and body therapy have occupied the main source of beauty salon profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 20XX, the number of sub-healthy people in China has reached 5 1 100 million. Combined with the above analysis of the industry, my own advantages and skilled operation experience in the industry, I decided to open a professional SPA health club.
Second, the working capital budget
1. Total fund:1million.
2. Allocation of funds:
(1) Store rent and deposit.
(2) the cost of store decoration.
(3) Articles and tools required for business.
(4) personnel salary.
(5) advertising fees.
(6) Liquidity.
Third, business preparation
1, store type positioning: ground floor business (200-300m2)
2. Shop business circle survey: peripheral competitors, business projects and customer unit price, peripheral consumption level, residential occupancy rate, number of customer groups, available customer development resources, etc.
3. Business projects: beauty, SPA and health care projects. (the world's top SPA project; Health care projects with clear goals and quick results)
4. Store decoration: design the room layout according to the project.
5. Target consumers: people with medium and high consumption levels.
6. Product brand selection and project pricing.
7. Staff training (etiquette training, product training, technical training, reception process training, etc.). ) and project settings.
8. Employee salary setting.
Four. Analysis of selected projects
1, facial items: according to different skin conditions of each age group, set appropriate nursing items to meet customer needs. (Basic, efficient, special, seasonal, etc. )
2.SPA project: It integrates more than 40 kinds of top spas in more than 30 countries around the world, including ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines and China. Unique interior design, fairy-tale story background and thoughtful service make customers feel unprecedented dignity and enjoyment.
3. Health care project: start with skin-muscle-bone-viscera-meridian-qi and blood, and comprehensively adjust the sub-health state of customers. Meet the needs of customers to the maximum extent.
Verb (abbreviation of verb) store operation planning
1, extension, stop.
Mode: Use the seasonal items in the store to promote sales.
(1) Advertisements on elevators in communities around the store.
(2) Online group purchase promotion
(3) Alliance with other units around the mall to share resources * * *
2, staff training, improve professional skills and service level, do a good job in customer management, improve customer arrival rate, increase the number of consumption cards.
3. Promotion of seasonal projects in the store.
4. Introduce an incentive scheme for old customers to bring new customers, so as to attract old customers to bring new customers and increase the number of customers.
5. Hold small salons on a regular basis to close the distance with customers, let customers feel the difference between stores and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support over the past year and make customers feel that the service in the store is worth the money.
7. Hold a staff meeting to summarize the performance of one year, the sales and annual planning of the next year, and reward outstanding employees.
Expected income of intransitive verbs
1. The invested capital was recovered in the first half of the year after opening (1 10,000), and the average monthly performance was167,000.
2. The target performance in the second half of the year is 6.5438+0.2 million, with an average monthly performance of 200,000.
2020 Beauty Shop Business Plan Template (II) I. Business Plan for College Students The media plan for the opening of Gong Ming Store is as follows.
1. Description on the form and time of media delivery.
2. The visual golden point of local consumption of street sign advertisements is long-term.
The leaflet will be distributed for two months.
4. One month before the flagship store.
Second, the trial arrangement
1, starting time: x month x day.
2. The purpose of trial operation: to strengthen the work level of store employees, the connection between posts and the coordination among employees, to be fully familiar with products, services and prices, to be skilled in sales skills, and to fully understand the consumption orientation of local consumers.
3. Trial mode: Use interpersonal relationships to distribute trial leaflets. Validity period of trial operation: X month X day -X month X day.
According to "Hengmeiyuan Nursing Manual", provide corresponding (seasonal and suitable for skin) care, and charge the corresponding trial fee.
Main customers: friends and relatives.
Three. Arrangement of ribbon-cutting activities on the open day of college students' entrepreneurship plan
Theme: Lion Dance Celebrates the Opening Ceremony.
Location: Square outside the store, near the store gate.
Opening time: X month X day (tentative)
Preparatory work:
1. Confirm the list of local guests and media personnel one week in advance and send invitations.
2. Prepare lottery boxes, lottery gifts, fireworks, colored balls, trays, scissors, brooches, sign-in books, pens, stereos and microphones.
3. Set up the podium, sign in, red carpet (at the door of the store), and order flower baskets.
4. Hang the red banner of the opening ceremony of Shiyan Store at the entrance of the store.
5. Contact to confirm the opening of Lion Dance-II.
6. Book a lunch banquet at the nearest restaurant.
College students' business plan is very important for every entrepreneur. In order to make you prosperous in this industry, you must put the plan on the agenda, so that every step you take has a footprint.
2020 Beauty Shop Business Plan Template (3) Beauty salons are beauty service places that provide people with beauty, skin care, hydrotherapy and other contents. Since the 1990s, it has gone through three stages: guiding beauty salons, maintaining beauty salons and repairing beauty salons, and has now developed into a conditioning beauty salon. How to write the beauty salon business plan?
I. Introduction of the Project and Company
Name of each project: xx county xx project address: xx county xx project type: service industry Main business scope: beauty salons, beauty services, beauty salon product sales. Art workshops in xx county xx, xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX.
Second, the service introduction
Main business scope: hairdressing, haircut and beauty service.
Run concurrently: sales of beauty products.
We have hired a professional hairdresser who has been engaged in the hairdressing industry for more than 0/5 years. I am a professional beauty consultant and have never been engaged in the hairdressing industry for more than 5 years. The enterprise is well-equipped, and has introduced professional brand hairdressing products from Cai Chao and Saint-Vena. With our professional service and high-quality products, when you come to this enterprise, beauty will be fixed on your head!
Third, the market analysis
1. At present, the consumption level of xx is on the same level as that of xx, and the beauty salon market is self-evident.
Because of the small population in xx, most young people go out to work, and people who work locally also like to spend money in xx.
3. Because this business has been profitable for a long time, the business of medium and large hair salons in Yanling is booming. Our company is located in Dongshan, and there are no medium and large hair salons here at present.
Because many people are optimistic about the prospect of this industry, new hair salons have mushroomed, the competition is becoming increasingly fierce and the situation is urgent.
Fourth, the marketing plan
1. Hairdressing, haircut and beauty services.
2. Sales of beauty products.
3. Address: East of xx County.
4. Promotion methods: advertising, introduction of acquaintances, word-of-mouth of guests and regular promotion activities.
Verb (abbreviation for verb) business model
1, hair-cutting warping mode
Shampoo → Haircut → Shampoo → Blow-dry hair → Cashier → Farewell guests.
2. Hair dyeing and perming business model Rinse hair → Haircut → Modeling → Heating → Rinse hair → Blow dry hair → Cashier → Farewell guests.
Six, the enterprise business plan
The personnel management system, financial management system, fire management system, health and safety and procurement system, and customer lost goods storage system have been formulated.
Seven, entrepreneurial team
Organizational form of enterprise personnel division: individual industrial and commercial households
General manager and finance: make plans, set goals, supervise and coordinate internal and external relations, cashier, keep accounts, collect money and manage cash.
Store manager and hairdresser: the whole store has strong ability in managing people and things, has a haircut and perm, is highly skilled, works carefully and has a strong sense of responsibility.
Barber: Good haircut and dyeing skills, careful and responsible.
Hairdressing assistant: when washing hair and dyeing, the assistant is serious, patient, neat and has a good image.
Hairdressing Assistant: Assistant is serious, patient and responsible when washing hair and dyeing hair.
Hairdressing Assistant: Assistant is serious, patient and has a good service attitude when washing hair and dyeing hair.
Eight. Feasibility analysis of investment benefit
Beauty salon industry is an industry with large one-time investment, high commodity depreciation rate, high technical level and good service. Generally, in the fourth year, it is necessary to carry out a major commodity update, interior decoration, transformation and upgrading. Therefore, it is necessary to fully estimate the market according to the four-year plan, do a good job in cost budget and risk control, and strive to make a profit in the first two years and accumulate the funds needed for enterprise transformation and upgrading.