Little knowledge pop poster1.pop poster

POP was originally used in advertising design, which is the abbreviation of "PointOfPurchase", and translated as "purchase time".

Therefore, retail stores and hypermarkets often use POP advertisements to promote the sales of all advertising signs, ranging from a card to the appearance of stores, billboards and so on. Later, it was widely used in other posters or event theme signs.

◎ There are already computer software that can be used to make posters, so why study POP poster design? ◎ The quality of computer software and printing is changing with each passing day, which is really convenient, but if (1) some computers have fewer words, there is no such word in the font; (2) The computer crashed, but I was in a hurry to put up the poster; (3) In the suburbs, the laptop just didn't charge; (4) typesetting is similar. No matter how the mouse is pulled, words and pictures cannot overlap. (5) The special function of computer is that it is rigid; (6) No three-dimensional decorative lace; (7) Choose and choose, the good-looking illustrations are those, always the same as others; (8) the list machine is broken; (9) The printer lacks ink of a certain color. I said so many reasons, hoping to convince you to learn POP poster design. Anyway, it is always good to have one more skill. It's useless if it's useless, but you can take it out when you need it.

◎ Who can learn POP poster design ◎ Generally speaking, children who can write and doodle can learn. However, because the Chinese character structure of children in lower grades is not very stable, I hope that children above higher grades can learn better. Another important point is that when you finish learning POP poster design and go home to do other school homework, don't use this method to avoid being scolded by the teacher! ◎ What are the limitations of POP materials ◎ Generally speaking, as long as paper and pens can write, they can be used to design POP posters, which may have unexpected effects! Unlimited creativity, double the effect! ◎ What are the commonly used POP pens ◎ The pens for drawing POP posters are divided into soft pens and hard pens. Soft pen is similar to watercolor pen for advertising design, and poster color or watercolor must be used.

Hard pen is a common Mike pen, which has a round head and a square head and is divided into different sizes according to the size of the font. I would advise beginners to learn hard pen first, because soft pen is more casual, and when the POP font structure is skilled, they can learn to write by themselves.

◎ What pen is better for beginners ◎ There are water-based pens and oil-based pens. (1) Like colored pens, water-based pens are nontoxic, but they are not easy to dry. If you write it on paper that is not easy to absorb water, such as cardboard, you have to wait a long time. If you accidentally get it, the words will be destroyed.

Moreover, the coverage of water-based pens is not good, and some projects can't be written on the surface. If these two colors overlap, they will look dirty. (2) Oil-based pens use alcohol as a solvent, and some sensitive students will feel dizzy when they smell it, but it is easy to write and dry, with good coverage.

Novices are advised to buy oily pens, but they must write in a place with good air circulation. What will we learn from this course? A poster can be divided into three parts: title text, explanatory text and illustrations.

So in these five days, we will learn how to write descriptive words (round-headed pen), then learn how to write headline words (square-headed pen), and finally actually make a poster to show the results. ◎ Why are China Chinese characters suitable for writing popular poster designs?

◎ How to write descriptive characters (round-headed pens) ◎◎◎ The structure of ◎○POP fonts must grasp several principles: (1) The strokes should be vertical, horizontal and oblique, and there are almost no smooth strokes. (2) Try to fill the grid.

(3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can understand it. However, most of the posters are horizontal books.

◎ How to fill the grid◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎◎967 Before each word is written, it is necessary to analyze which one in the horizontal direction will touch the left and right grid lines the longest; Which vertical stroke is the longest will touch the upper and lower grid lines.

Other shorter strokes can be distinguished as long as they are shorter. Such as "earth" and "stone", the horizontal one touches the grid line and the other one is shorter.

◎ How to make the font full ◎ In order to fill the grid, the strokes should be as long as possible, so that the less white space is, the better. For example, there are many horizontal strokes in the book, the longest stroke in the middle touches the left and right grid lines, and the others are just a little shorter than it.

For example, the blade of a knife, the long vertical hook touches the upper and lower grid lines, and the other pen is just a little shorter than it. For example, the last point of "macro", we usually write very small, but the right side will appear very empty, so we should lengthen the stroke of the point.

◎ How to analyze Chinese characters ◎ Chinese characters are mostly pictophonetic characters, so most of them have radicals, and usually the radicals allocate less space. Some words are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze them, cut them into the smallest units, and then assign positions with a pencil, and then write after you have determined.

For example, the word "dark" can be divided into left "day" and right "sound", in which the part of "day" is smaller and the part of "sound" is larger; "Sound" can be divided into "vertical" and "day", the vertical is big and the day is small. ◎ What words can't be filled in ◎ Most words can be written in accordance with the above rules, but when touching the words "country", "regiment" and "yuan", you can't touch the top, bottom, left and right boxes, otherwise it will be particularly large.

◎ Changes in descriptive words ◎ (1) You can change the strokes of "dots" into circles, or add a round reflection. (2) The enclosed part can be exaggerated, such as "mouth", "sky" and "eyes".

(3) You can stroke obliquely. ◎ Precautions for writing explanatory text ◎ Clear colors and clear strokes. Don't change the color word by word. At most, a line of text should change color. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.

◎ How to hold Fang Bi ◎ When holding Fang Bi, you can hold the pen as easily as ordinary writing. When writing Daimonji, you can put your little finger flat on the paper to help balance.

How to transport Fang Bi?

2. Explain what a POP hand-painted poster is and its specific content.

POP advertising is "point of purchasing advertising" in English, or "point of purchasing advertising" or "point of selling advertising" for short. As the last link of commodity promotion, some people vividly call the POP advertising space "terminal advertisement", which is the last advertisement that consumers accept before buying commodities.

Hand-painted POP advertisements, as the name implies, are hand-made. Hand-painted POP advertisement is a kind of pop advertisement in shopping malls. You don't need to spend too much production cost and exquisite printing processing, but you can draw exquisite POP advertisements at will with a little creativity and simple tools. Its characteristic is that it can provide commodity information quickly, and it is a silent salesman in shopping malls.

3.3. Design and production. Popular poster

POP posters are generally hand-painted, quick, convenient, friendly and humanized. . . (omit 1 like)

POP posters are mainly made of markers and coated paper.

First, the most eye-catching and largest title word, preferably no more than 5 words,

Then there are subtitles. Then the text.

Flexible use of various fonts ~ ~ and then add necessary illustrations and other elements.

You can use photos, objects and all other elements.

The most important thing is: conspicuous!

Whoo ~ ~ Finish writing.

Note: 1, the whole content is purposeful.

2. Concise. The font is prominent.

3. The title is eye-catching.

It is recommended to master more than 3 popular fonts.

4. How to draw popular posters by hand

There are many ways to make POP advertisements, and there are countless applications of materials. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.

First, various tools: the choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting.

How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.

There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.

All kinds of pencil sharpeners, measuring tools and pasting tools 2. When learning to write POP fonts, we must abandon the previous writing style, because the main appeal of POP is that the font is clear, concise and powerful, and there is no need to make fancy changes in the font. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized.

For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention.

In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page.

When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP. Use popular fonts.

Third, several aspects should be paid attention to when writing POP: 1, write the name of the whole product, and indicate the specifications when writing. 2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3, to indicate the original price and current price, to reflect the degree of price reduction. 4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.

5. No more than three colors, mainly red, blue and black. Hand-painted POP- Inscription writing method Inscription writing method 1, seeking the completeness of the end structure of the word group: Generally, hand-painted POP posters should not have too many inscriptions.

For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.

2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools and properly play the role of changing and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.

3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV sets, air conditioners and refrigerators with cold faces can use tough and masculine fonts.

If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.

4. Additional effects: Adding some auxiliary lines on the font or beside the characters will produce stereoscopic, overlapping, shadow and block effects. In order to avoid self-defeating, we must pay attention to two points: there are too many words in the topic, and it is not appropriate to add unnecessary effects; Don't be grotesque and difficult to read, and keep a generous and fresh aesthetic feeling. After writing, write horizontal strokes and vertical strokes. The dark part is where the strokes overlap.

Both the horizontal pen grip and the vertical pen grip use plane design, and the calligraphy and painting to be written are first written with a pencil. At this time, it should be noted that the strokes of 1 font should be evenly distributed and the shape should be as full and square as possible. Draw the strokes in the two bodies as close as possible.

The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity. Hand-painted POP-The original "post" of the poster was originally converted from the "post" pasted on the post, and all notices pasted on the post can be called "post".

In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted". POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese.

All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.

Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects.

Fashion must be.

5. What are popular posters?

First, about pop music.

POP is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

First, the production form of POP

The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP.

I. Application of persistent organic pollutants

POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarkets print unified templates, and then artists fill in the text content as required to meet the different use needs of exquisite commodity counters, which has strong liquidity and timeliness. Therefore, ordinary simple hand-painted POP is incompetent and must be mass-produced in a modular way. At present, small and medium-sized retail stores have the trend of brand chain operation, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many people still advocate different copywriting and different discount information, and some stores even use yellow paper to write posters such as "good news". This is obviously not suitable for the trend of brand operation, and perhaps brand suppliers should consider it more.

6. What is a popular poster

POP posters are in English. Beauty is usually some dynamic and interesting products, characters or cartoon images, which attract people's attention through pleasing color matching, funny behavior and language confession, so it is also called "the closest communicator"

The six principles of poster making are:

(1) Simplicity: Images and colors must be simple and clear (that is, concise).

(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

(3) Balance: The whole picture should have a sense of boldness and balance.

(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.

(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.

(6) Skills: Poster design requires high-level performance skills, and skills cannot be ignored in both painting and printing.

What are the health promotion activities at the national level? The National Health and Family Planning Commission announced "Healthy China Tour-National Health Literacy Promotion Plan (20 13 ~ 20 16)". According to the proposal, the National Health and Family Planning Commission will organize experts to develop core information and explanations of health education, make standardized courseware for health promotion, and develop a series of communication materials such as posters, posters and public service advertisements for local activities according to the core information.

1, the "Program" clearly states that the first cycle of the national health literacy promotion activities is from September 20 13 to August 20 16, and health promotion and popular science publicity activities are carried out every year around a public health problem that seriously threatens people's health. According to the theme of annual activities, the National Health and Family Planning Commission will issue work plans to all localities to ensure that all localities concentrate their time and energy on publicity and education activities around the theme, and strive to form a publicity momentum from the state to the local, from the government to the whole society. The theme of this year's activity is rational drug use.

2. The "Program" points out that it is necessary to effectively combine the activities with key tasks such as local health literacy promotion action projects subsidized by the central government and national basic public health service health education projects, organize experts to enter institutions, schools, enterprises and communities to carry out voluntary consultation, distribute health communication materials and health kits, set up grassroots health propaganda teams, and carry out various publicity and education activities. Health and family planning administrative departments at all levels should arrange special funds for this activity, designate special personnel to be responsible, set up technical expert groups, and widely mobilize social participation.

3. The "Program" clarifies that the National Health and Family Planning Commission will supervise and evaluate the activities carried out in various places, sum up the effective practices and experiences in various places, conduct exchanges and promotion nationwide, and carry out the selection and commendation of outstanding units, individuals and works.

Satisfied, please adopt.

What form of publicity is used in community health education? 1 The community actively promotes health knowledge. Nowadays, with the continuous improvement of people's living standards and the emergence of various forms of entertainment, community residents have lost interest in healthy sports, greatly increasing the incidence of chronic diseases such as cardiovascular and cerebrovascular diseases among community residents, and ultimately reducing the health level of the whole people. Therefore, in the daily activities of the community, we should vigorously improve the encouragement policy for community health education, and the publicity activities of community health education are the basis of health education. Remind and publicize residents' health education through billboards and leaflets, and put forward targeted suggestions on the optimization of residents' lifestyle in the publicity to remind residents to live a healthy life and exercise, so as to ensure the effectiveness of health education and publicity.

2.2 Community doctors give health education lectures. Community doctors are an important aspect of community health education. Community property should call on all residents, and community doctors should ask and answer questions about health problems, so as to affirm the health problems of all community residents. Under the summary and research of community doctors, we will hold health talks for all community residents, explain the health problems of existing residents, put forward health education programs to optimize the lifestyle of community residents, evaluate the health problems of residents, and make an example and contribution to the health education of the whole community.

2.3 Community physical examination is organized by community hospitals. With the development of medical reform, community hospitals are gradually recognized and accepted by community residents. As far as the community is concerned, community hospitals will cooperate with large hospitals to conduct health checks for the residents of the whole community and summarize and evaluate health problems. For community residents, doctors in community hospitals are family doctors, who can master and regulate their own health and contribute to their own health. In addition, the community hospital is also the first line of defense for the community to deal with the outbreak of epidemic diseases, and it is responsible for all community residents. Every time an epidemic breaks out, community hospitals will send professionals to the community for epidemic prevention and control guidance to ensure the health of community residents.

3. Explore effective measures and means to improve the efficiency of health promotion work mode.

3. 1 Correctly understand the changes in the theme of today's times and carry out the reform and innovation of community health education in combination with the development of the times. With the deepening of China's reform and opening up, China's overall thinking and spirit have also developed greatly. Nowadays, China's network culture and information culture are deeply integrated into the work and life of community people. It can be said that the theme of today's era is high speed and informatization. It is an inevitable trend to carry out the innovation and reform of community health education and health promotion mode through the network, and it can also be closer to the overall ideological level of residents' communities. Therefore, it is necessary to grasp the development law of today's era in time and organically combine network means with community health education, so as to improve the dissemination and effectiveness of health education propaganda work and facilitate the smooth progress of health education work in various units and departments in the community. Therefore, the development of community health education must be combined with the current situation to promote the progress and development of health promotion work mode.

3.2 The government has increased investment in community health education and improved the national health education system. The important management department of community construction in China is the government. As a part of public facilities, health education should be sponsored by the government, and the government should increase capital investment. However, due to the large scope of community construction in China, it is impossible to fully consider health education in all communities. Therefore, it is necessary to protect policies, promulgate preferential mechanisms for community funds, increase advertising in this regard, actively cooperate with large hospitals in the community, achieve multi-faceted success with hospitals, governments and other departments through physical examination of all community residents, and achieve success in improving residents' community health system and social economic benefits.

3.3 Intensify efforts to train professional community health education management talents and improve the community health education system. Improve the rules and regulations of community health education and health promotion work mode, and strengthen the optimization of health education management personnel structure in the community. An important function of community health education and health promotion mode is to reduce community personnel and optimize the internal staff structure of community management departments, which needs a feasible system to ensure. The Personnel System of Community Health Education and Health Promotion Mode Management Department stipulates the standards and guidelines for the internal personnel management of the community management department, emphasizes the qualified standards of personnel work, and avoids the passive slack of personnel in health education work. Among many systems, reward and punishment system and restraint system are important components of the management function of community health education and health promotion model. Appropriate personnel rewards and punishments make the internal personnel structure of community management departments form an organic elimination system, which can greatly improve the work efficiency of personnel, improve the enthusiasm of personnel wages, and also help to increase the participation of professionals and ensure the optimization of the effect of community health education and health promotion work mode.