Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.
Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.
National Day hand-painted pop How to make related pop posters _ National Day POP hand-painted posters Will you design National Day POP posters? If you can't design a National Day pop poster, you can refer to the following National Day pop poster design pictures.
The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post"
In terms of design terms, "poster" and "poster" can be defined as "a plane advertising poster medium" or "a large-scale printing advertisement posting"
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese.
All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy.
POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to urge customers to buy goods, which is the end of advertising activities and the starting point of sales and promotion.
Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression.
Posters are not only easy to post, but also can be displayed for a long time, and they can be repeatedly appealed and received repeated results.
POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.
This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters.
Six steps and skills of hand-painted POP posters The general process of making hand-painted POP.
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim' young woman', which easily reminds people that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.
Activity poster making
Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.
Expansion: the latest model essay of the plan book for the college students' hand-painted POP poster design competition.
I. Background of the event
Exquisite and elegant campus is covered with heavy poster culture, and rich and diverse literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Second,
Activity introduction
1 Event name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff, and the contestants quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Participants and engineering requirements:
(1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
Hand-painted campus pop posters 10, 4 in the preliminary competition, 4 in the final competition and 2 in the winners list.
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th.
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
VII. Activity Budget |
：
Unit Price (Yuan) Quantity Total Price (Yuan) Bonus+Certificate
First prize (1)
1/2, 100+5 1 105
Second prize (second place) 80+52 170
Third prize (three) 50+53 165
Award for Excellence (10) 5 1050
Poster promotion 5 1050 banner promotion 1203360 judges' fee1010004 cardboard opening equipment 0.5800400 marker equipment 2050 1000 total 3300.
Art design association
Xx year165438+1October 4th.
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