Zhang Zheng, Party Secretary and Chairman of Xifeng Group, believes that all the time-honored famous wines have been polished and innovated through the years. Old famous wine is the "golden rice bowl" left by ancestors, which requires both inheritance and innovation, as well as constant pursuit of higher quality.
From the selection of high-quality raw materials, high-temperature koji-making, dark cellar fermentation and wine sea storage technology, each process is strictly in accordance with the traditional fine operation and combined with scientific detection.
Fengxiang wine has achieved the status of four famous wines with its unique flavor by its 3000-year brewing technology and 1000-year wine sea storage method.
From Zhou Wuwang's appreciation of the Three Armies, to Qin Mugong's savage offering wine, to Pei Xingjian, assistant minister of the Tang Dynasty's official department, "seeing the guests off at the pavilion, the bees are drunk and the butterflies don't dance", and to Su Dongpo's "beautiful flowers and wine, looking at the cold mountains", xifeng liquor has added a unique cultural charm in the history of China liquor, and its temperament has blended with the spirit of the Chinese nation to become a "famous Chinese wine"
Jiangxin Brewing Fengxiang Legend
Liquor industry is not only a skill inheritance, but also a gift from nature. Xifeng Group is located in Guanzhong Basin. Qinchuan in 800 Li gave birth to a kind of masculinity for xifeng liquor. Adjacent to Weihe River, there are 25 rivers flowing through the territory, including Yongshui River. There is plenty of sunshine all year round, and the temperature difference between day and night is large. In this special geographical environment, the sorghum planted in Huangweigu is full of grains, pollution-free and waxy, which is the best choice for Fengxiang wine.
Xifeng liquor has to go through seven checkpoints and 55 lines of defense from raw grain planting, packaging material production, procurement, ex-factory inspection, Daqu production process inspection, wine-making process inspection, storage and blending process inspection and finished wine production process inspection, and not a penny can be reduced or refunded. From the selection of high-quality raw materials, high-temperature koji-making, dark cellar fermentation and wine sea storage technology, each process is strictly in accordance with the traditional fine operation and combined with scientific detection.
Wine Sea, a traditional storage tool in xifeng liquor. According to Fengxiang County Records, Tingzitou Village, Liulin Town, Fengxiang County has the best wine sea technology. Xifeng liquor Sea is the oldest, best preserved and largest wine storage container since it was used in Song Dynasty. In 20 17, Xifeng Winery 12 Xifeng Laojiuhai was rated as a national protected cultural relic. Together with xifeng liquor's brewing skills, these old wine seas have become the cultural and scientific symbols of China liquor culture, symbolizing a period of history and endless vitality.
Jia Zhiyong, a master brewer in China, is the first representative inheritor of national intangible cultural heritage. 1985, Jia Zhiyong entered Xifeng Winery at the age of 22. Today, Jia Zhiyong has been brewing wine for most of his life. From work to life, he has seen history from brewing. He wants to pass it on. "I will spend my whole life protecting the ancient law of good wine in the sea." Jia Zhiyong said.
Over the years, Xifeng people have followed the principle of "slow work and fine work, ingenious brewing" in the process of pursuing the ultimate quality. In the seemingly "step-by-step" manual production, they insist on inheritance and innovation. Adhere to the traditional craft, adhere to the craftsman's heart, continue to deepen the research and application of Fengxiang mechanism, further promote the technological change centered on health and experience, and constantly inject new ingenuity into Fengxiang quality.
Five-star red Xifeng defines ultra-high-end liquor.
As early as 2065438+August 2009, Xifeng Group redefined "high-end"-on the basis of the original, it launched a new generation of Hongxifeng, which combined the excellent genes and high-end quality of Fengxiang wine.
After a lapse of two years, in September of 20021year, Xifeng Group once again launched a new product-five-star red Xifeng, with a price of 3980 yuan, which put together an important puzzle for Xifeng's famous wine map.
Song Shuyu, vice chairman and secretary general of China Liquor Association, said that China's liquor consumption is in an era of "no shortage of wine, but no shortage of good wine". Five-star Red Xifeng is not satisfied with brewing "good wine" strategically, but also wants to break the ceiling of existing high-end liquor, upgrade it again on the basis of the quality standard of Red Xifeng, and build the top of China Fengxiang wine pyramid.
As for the overall delivery strategy, Five-Star Red Xifeng will adopt three "1" strategies, giving Five-Star Red Xifeng a "unique logo", with an annual total of 1000 boxes, and strictly ensuring the selection of 100 customers inside and outside the province. This means that the five-star red Xifeng will become a scarce product.
From product quality to appearance details, it fully embodies the ultimate ingenuity of "precipitation and upgrading, innovation and carving" of the five-star Red Xifeng. The bottle of "Five-Star Red Xifeng" inherits the classic red Xifeng's "China Red"-with strong brand style and high recognition. The bottle is mainly made of red gold, and the phoenix takes off in one go, which is quite ambitious and ambitious.
Wine is for drinking, especially good wine. Five-star Red Xifeng, as an ultra-high-end representative work of Fengxiang liquor, has been scrutinized and polished countless times. According to the principle of "five-star standard, three major upgrades, adding the old and adding the new", 20-year-old wine was selected as the base wine, supplemented by 30-year-old national treasure cultural relics wine sea for storage. Dozens of old craftsmen with more than 40 years control the quality all the time, and the final formula has been upgraded and blended for 398 times, and the wine is clear.
Zhang Zheng, Party Secretary and Chairman of Xifeng Group, said, "As the highest standard of Fengxiang Liquor, Wuxing Hongxifeng shoulders the mission of brand rise and industrial revitalization of Fengxiang Liquor, and carries the heavy responsibility of promoting the accelerated development, innovative development and sustainable development of Fengxiang Liquor."
Poverty alleviation: from "blood transfusion" to "hematopoiesis"
"The purpose of liquor production is consistent with people's yearning for a better life." Zhang Zheng stressed. For a long time, Xifeng people have always adhered to the initial intention of benefiting the people, clearly understood the industrial characteristics, accurately calibrated their own development direction, and integrated quality development, production area construction and cultural inheritance into the overall pattern of rural revitalization and development, helping to increase agricultural efficiency, increase farmers' income and increase rural beauty. Xifeng contributes to rural revitalization.
In terms of social poverty alleviation, Xifeng has invested more than 5 million yuan to help more than 20 village groups in Shaanxi Province through intellectual poverty alleviation and industrial poverty alleviation. "Xishan" is a general term for poor mountainous areas in the west of Baoji City. Here the mountains are high and the valleys are deep, the natural conditions are very bad, and there are many poor people. In order to effectively strengthen the pace of poverty alleviation and development in the western region and increase farmers' income, Xifeng Group actively responded to the "Western Mountain Breakthrough Strategy" of Baoji Municipal Party Committee and Municipal Government, and provided counterpart support to poor villages in Yaxialing Village, Fenggeling Town, chencang district. Xifeng Group has effectively improved the village appearance by helping poor villages to build roads, plant fruits and gardens, buy cattle, sheep and livestock, build hospitals and install street lamps.
In terms of social welfare, Xifeng has set up a public welfare fund to help students build nests, participated in the selection of "the most beautiful rural teachers" in the country, sponsored college students in poor counties, cared for veterans and martyrs, cared for lonely old people, cared for autistic children, and participated in public welfare activities such as the National Games of Shaanxi Province and the National Land Dragon Boat Race.
In terms of industrial poverty alleviation, xifeng liquor has implemented the construction of raw grain planting bases to help Baoji and the old revolutionary base areas in northern Shaanxi. Adopting the order cooperation mode of "enterprise+government+farmers", signing the purchase agreement with farmers in advance and setting the reserve price not only ensures the stability of xifeng liquor's quality, but also helps farmers to increase production and income. In 20 17, Xifeng took the lead in opening up xifeng liquor raw grain planting base in Yulin City, and selected Jinza 22 sorghum variety according to local conditions. Relying on the natural advantages of planting sorghum on the Loess Plateau, Xifeng provided technical guidance for different types of cultivated land, effectively driving 2 120 poor households out of poverty, increasing the production and income of more than 6,000 farmers, and effectively promoting the local economic development.
In addition, xifeng liquor stepped up the strategic layout of the production capacity of high-quality Fengxiang liquor, and built the "333" project (30,000 cubic storage tanks, 30,000 tons of koji-making and 30,000 tons of base liquor upgrading and capacity expansion), which not only consolidated its own development strength, but also extended a large number of employment needs and supporting needs such as wine storage demand in Dahaihai, creating new opportunities for farmers to increase production and income.
Editor Zheng Mingzhu proofreads Liu Yue.