Wen | Li
Source | Beijing Daily
In addition, the broadcast of Hao Chuan changed from 63 episodes to 62 episodes, the upcoming Xixia Death Book changed from 47 episodes to 44 episodes, and even the broadcast of Niangdao changed from 80 episodes to 76 episodes. This change in the number of episodes seems to indicate the trend of "shortening" domestic dramas. For the audience who have been influenced by the smelly and long "water injection drama", this is obviously a problem of "liking big and running big"
The number of episodes of domestic dramas often changes.
Just one month's notice of TV drama filing can't actually confirm the trend of drastic changes in short-term domestic production. Looking up the filing notice of June 20 18, we can find that in June 20 12, the General Administration notified 49 TV dramas to change the number of episodes, among which the longest day of Chang 'an's T.A. even showed a big change in the number of episodes.
Based on the statistics of the TV series broadcast on 65438 satellite TV series/KLOC-0 from October to February this year, it is found that the number of TV series being broadcast or about to be broadcast is generally around 40, and the longest episode is "Do you know it should be green, fat, red and thin", which just ended in Hunan Satellite TV, with a total of 78 episodes. Other costume dramas that should have been multi-episodes, such as "Swaying" and "Lonely Queen", have only 50 or 60 episodes, and Empresses in the Palace, the longest live webcast drama, has only 62 episodes.
This "slimming" change in the number of episodes seems to indicate that the long-term trend of domestic drama development for many years is expected to end.
According to statistics, from 2004 to 2008, the average number of domestic dramas was controlled within 30 episodes; From 2009 to 20 12, the number of domestic dramas was extended to 30 to 35 episodes; By 20 13, the average TV series has exceeded 35 episodes. According to the data in the Report on the Development of Global TV Drama Industry (20 16), the number of domestic dramas has reached an average of 42 episodes around 20 15.
Although there is no clear statistics, in the market environment of 20 17 and 20 18, costume dramas and IP dramas are the mainstream types, domestic dramas continue to grow. Compared with the same period of last year, in the notice of TV drama filing issued by the General Administration of China in June, 2065438+2008, almost all TV drama collections changed in the direction of becoming longer.
Previously, the biography of Chu Qiao changed from 45 episodes to 68 episodes, Drunk and Exquisite from 45 episodes to 54 episodes, Glory of the Tang Dynasty from 40 episodes to 60 episodes, and the number of episodes of Dragon Ball Legend, Natural Selection, Gods Worship and Journey to the West also increased to 60 episodes.
The platform no longer pays for the "water injection drama"
"The drastic changes in China are short-lived. In fact, more costume dramas have become shorter, and it is difficult for costume dramas to be on the stars now. The TV series broadcast by satellite TV began to focus on contemporary themes and modern themes. These types of themes themselves will not be too long. " Yang Wenshan, editor-in-chief of the film "Art Monologue", bluntly said that the market scale of costume dramas of long dramas has shrunk obviously, and these vacated shares are occupied by modern dramas with an average of 30 episodes to 40 episodes, resulting in a shorter overall number of star TV dramas.
Yu Fei, a well-known screenwriter and deputy secretary-general of the China Broadcasting Federation's TV drama screenwriter working committee, also said that from a personal point of view, he agreed that TV dramas should be shortened. "Extending the number of episodes and selling more money can reduce the risk of management, but if 50 episodes are reduced to 80 episodes, the content of these 50 episodes must be very reliable so as not to be scolded by the audience. If only 20 episodes are shot, the production quality is high and it can be broadcast live. In fact, the risk is reduced. " Yu Fei said that he was writing a spy war drama, and the management asked him to write only 30 episodes, and the extra content can be put into next season.
Since 20 18, the bargaining power between TV producers and broadcasting platforms has changed. According to the trading practice of TV drama market, the price of TV drama is calculated according to "the number of episodes multiplied by the price of a single episode". Without harming the quality of the works, TV producers often choose to increase the number of episodes to increase the income of selling TV dramas.
"In the case of good market conditions, the broadcasting platform is willing to pay for the right to broadcast. But now the platform, especially the network platform, has returned to rationality, and they must seek development. Without quality, they will all die in the end. After realizing this, naturally you can't inject water again. " Yu Fei said.
Self-discipline of creators
Regression creation law
For the contemporary urban TV series "Youth Fight", the shortening of its series is more due to subjective reasons in production. The staff of Zhao Baogang Studio explained that the upcoming episode of "The Battle of Youth" on Oriental TV was originally scheduled to be 40 episodes, but after rough editing by the director, the number of episodes was 38, so a statement was made to change the number of episodes. Although from the cost point of view, more than two parties will have more income, but "the director has his own artistic persistence."
Stills of "Youth Fight"
"In the past year, reducing the pay and expenses was the choice of many production companies, and the first choice was to reduce the number and duration of dramas." Yang Wenshan revealed that since last year, the radio and television policy not only requires reducing the proportion of actors' pay, but also requires the three principles of "small cost, great feelings and positive energy" to guide creation, which has had a far-reaching impact on film and television creation. "In the past, the phenomenon of water flooding in domestic dramas was serious, and both the quality of the works and the feedback from the audience were furious."
Yu Fei also said that if the story is good and the production is good, the audience of the collector can understand it, and they are afraid that everything will be flooded. In the previous IP drama chaos, there were cases in which lines were filled with water and nonsense similar to tongue twisters was used to make up the numbers. The normal creative mode has been broken. "Now the TV series is returning to its original heart, and everyone needs to return to following the minimum creative rules. Putting an end to the' water injection drama' is only a manifestation of returning to normal. " He said.