It is understood that a weight loss product called "a thousand beauties and a touch of thinness" has exploded the circle of friends and the network. This product claims to be "the effect of removing fat by smearing it on the body, easily losing weight without dieting or exercising, and not rebounding after losing weight". However, this product is so famous that it has appeared in CCTV and Hunan Satellite TV. The famous "One Thousand Beauty and One Slimming" has attracted a large number of WeChat merchants to join. So, is this product really that amazing?
Light beauty is actually ordinary cosmetics.
According to public information, Maya (Hong Kong) International Holdings Limited (hereinafter referred to as Maya Group) was established on 20 16. With a professional e-commerce WeChat business team, it is a college student startup company. Its main brand is Qianmeidai, and its main business entity is Guangzhou qianzi Meidai Cosmetics Co., Ltd., which was established on 20 1 65438+1October 22nd with a registered capital of1ten thousand yuan. Today, the legal representative is the executive director, the shareholder is Ma Qiliang, the major shareholder is Ma Qiliang, and the founder of Maya International is Li. In terms of product production, the co-producer of the company is Guangzhou Mu Sen Pharmaceutical Co., Ltd. and the producer is Guangzhou Na Wei Cosmetics Co., Ltd.
According to related publicity materials, Qianmeidai Slimming was published on June 6th, 20 17. It belongs to Maya (Hongkong) Biotechnology Holding Co., Ltd., which is developed by Guangdong Institute of Big Health Industry and supervised by Mu Sen Pharmaceutical.
It is reported that the price of the thin box is 268 yuan, and you can enjoy the discount of this institution by purchasing three boxes at one time. Discount price 198 yuan a box. The product claims to be thin 10 to 20 kg in a course of treatment, without dieting, taking orally, exercising or rebounding. However, the text information on the outer packaging did not mention any weight loss effect when introducing these two bottles of products.
After checking the website of the US Food and Drug Administration, it is found that the products approved by Guangzhou Na Wei Cosmetics Co., Ltd., which produces slimming products, are all ordinary cosmetics. According to the Regulations on Hygienic Supervision of Cosmetics, cosmetics in China are divided into special cosmetics and non-special cosmetics. Special purpose cosmetics refer to cosmetics used for hair growth, perming, hair removal, skin care, fitness, deodorization, freckle removal and sun protection. Non-special-purpose cosmetics refer to cosmetics other than the above nine categories of special-purpose cosmetics.
Among the nine categories of special-purpose cosmetics designated by the state, health cosmetics include the functions of face-lifting, leg-lifting and abdomen-strengthening. However, products need to go through strict procedures to obtain such approval. According to relevant sources, "a thousand beauties and a touch of thinness" slimming and shaping products should belong to special-purpose cosmetics, but on the record of non-special-purpose cosmetics.
In addition to being ineffective, some netizens broke the news on Weibo, and some people promoted a slimming product that can sweat after smearing. The effect is obvious, and large "oil drops" crackle down. However, according to experts' appraisal, this so-called "slimming" is only a chemical reaction and has no fat burning effect.
But at that time, there were many skinny users, and the video was madly transmitted in the circle of friends and on the Internet. In the video, I saw that the user just put a little thin on his stomach, and his stomach began to "sweat" crazily, and the effect was very obvious. For a time, this product attracted countless people to snap up.
Because of this, Hangzhou Association for Science and Technology, together with a news TV program "Curious Lab" of Metropolitan Express, conducted an experiment on thin and light products. The program smeared the product on real people, pork and dummies respectively. Finally, the program concluded that being thin not only can't lose weight, but also is harmful to health.
Coincidentally, in 20 18, this "slimming", which is claimed to be effective and sought after by many WeChat business agents, was also exposed in Hunan Satellite TV's "Helping Girls in Action" column because of false propaganda.
Relevant law enforcement officers also issued reminders.
Recently, the company has locked the main direction of promotion in the GPT golden sculpture which is famous for its thinness. According to the relevant publicity materials, GPT gold carving is a new product jointly launched by GPT brand and BASF company in Germany. Promote the application of GPT gold thread carving to remove wrinkles without surgery! Success once! Improve the skin condition and make the skin moist and smooth! "
Are these propaganda reliable? Is its efficacy true? Can the company prove its efficacy?
In April this year, law enforcement officers of Huadu District Market Supervision Administration of Guangzhou investigated the case of Guangzhou qianzi Meidai Cosmetics Co., Ltd. suspected of false propaganda according to their functions and powers. They gave the answer: the answer to the self-made "Questions and Answers of GPT Gold Carving", including "All pure gold added by GPT Gold Carving is nano-scale", "The world's top high-tech anti-aging patent ingredients" and "Ten thousand kinds of pro-products testing". Experience 6,543,800 sets, so far there is no allergic reaction, such as "GPT is a pure natural component" and "GPT can accelerate cell repair and regeneration". The gold protein peptide package products sold by the company in Taobao.com include "wrinkle removal is effective once", "GPT gold thread carving product food grade: bird's nest collagen hexapeptide Huang Kui nano pure gold neem extract", "strong cooperation with BASF, the world's top 500", "China CFDA certification" and "national US Food and Drug Administration certification".
However, the company was unable to provide proof of the propaganda content and admitted that it used exaggerated propaganda language to promote its products. Guangzhou Mu Sen Pharmaceutical Co., Ltd., the manufacturer of Golden Protein Peptide Suit, also confirmed that Golden Protein Peptide Suit belongs to general skin care products, which mainly has the functions of hydrating, moisturizing and firming, but does not have the functions of "removing wrinkles once" and "accelerating cell repair and regeneration".
In other words, the company's propaganda content of GPT gold carving is inconsistent with the actual situation of the product, which violates the provisions of Article 8 of the Anti-Unfair Competition Law of People's Republic of China (PRC). He was ordered by the relevant department to stop the false propaganda immediately and was fined 280,000 yuan.
In addition, relevant consumers do not recognize the effect and function of GPT gold thread carving.
Our church has adopted a thin kickback stunt.
Of the above two products, one was exposed by TV station, one was given administrative punishment for false propaganda, and the other was named.
Pat Tang Ben's light and thin (light and small box) product, which is said to be "three centimeters thin in one minute", reminds people of a touch of lightness. What is the relationship between the two?
According to an insider, the product is just an upgraded version of "a thousand beauties and a touch of thinness", and the effect is actually the same, that is, the time is shortened, from one hour to more than ten minutes, and the effect is faster.
It is reported that this product will be launched on June 18 this year, but according to relevant sources, the company is frantically recruiting agents in the absence of goods. "Compared with before, because of the high profits, more people are willing to do this," agent Xiao Wang said bluntly. It is understood that Xianbentang is a thin deputy director? Director? Core? Region? Member * * * Level 5.
In order to facilitate consumers' understanding, some agents introduced the system in detail from the following three aspects.
It is precisely because of the temptation of its rebate system that many people flocked to this product before it went on the market.
In this regard, industry insiders said that Maya Group, a company that thrives on false propaganda and rebate system, cannot be called a template and lesson plan for the successful development of enterprises in WeChat business. (China Quality Miles)
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