This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
McBride Coffee: Drips are fragrant.
As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception when tasting coffee, and at the same time, it closely combines the mellow taste of McBride coffee with the inner feelings, which can also stand the test.
McBride Coffee: Good things should be shared with good friends.
This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.
M&M chocolate: only soluble in the mouth, not in the hands.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
Dove chocolate: creamy and silky.
The reason why it is classic lies in the psychological experience of "silky feeling". Silk is used to describe the delicate and smooth feeling of chocolate. The artistic conception is high enough and the imagination is rich enough. Make full use of associative feelings and exert the power of language to the extreme.
Coca-Cola: forever Coca-Cola, unique and delicious.
In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola is changed every few years, and many classic theme slogans have been handed down, it is still the sentence that has been used for the longest time and can best represent the spiritual connotation of Coca-Cola.
Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market. This slogan has made great contributions.
Volkswagen Beetle: It's better to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle, and put forward the concept of "seeing the big from the small", which changed the American concept with the power of advertising and made Americans realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
Nike: Just do it (just do it)
Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the transformation of just do it to "My Dream", Nike's influence gradually declined.
Nokia: People-oriented Technology
"People-oriented technology" doesn't seem to have been first put forward by Nokia, but Nokia gave full play to the meaning of this sentence. Facts have proved that Nokia can become the first brand in the mobile phone market from a small brand, which means respecting this concept and truly embodying the people-oriented concept from product research and development to talent management. Therefore, the slogan is particularly powerful because it has the essence of words.
De Beers Diamonds: Diamonds last forever, and one lasts forever.
Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.
IBM: a universal solution
When the operation of Blue Giant is at a low ebb, this provocative slogan is put forward, hoping that it will not only become a veritable multinational enterprise, but also truly become a one-stop solution enterprise for the high-tech electronics field. Entering the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.
Kodak: String together every moment of life.
As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology no longer needs to be described in words. Kodak will connect taking photos with a better life and let people remember those happy moments in life, so please use Kodak film, which is exactly what Kodak wants.