Therefore, the use of needle-free technology can realize painless wrinkle removal, hyaluronic acid filling, chin augmentation, apple machine, chin pad and pouting, which is popular in the market and favored by young women.
Compared with traditional medical cosmetology with high risk and high cost, light medical cosmetology advocates the concept of "no surgery, no injection", which has the advantages of less trauma, quick recovery, low risk and no pain. These advantages make many timid "lovers of beauty" feel more secure and rush to join the Light medical cosmetology army.
According to the "New Oxygen 20 18 White Paper on Medical Beauty Industry", the medical beauty market in China may reach 224.5 billion yuan in 20 18, with a year-on-year growth rate of 27.57%, which means that hundreds of millions of people will consume medical beauty in the future. In China, non-surgical items (that is, light medical beauty) account for 60% of the total income of the medical beauty industry, with a growth rate of 40%, much higher than surgical treatment items.
An industry expert said that CS channel, which emphasizes service more and more, is the best time to launch "light medical beauty".
On the one hand, there is no leading medical beauty model offline, and there is no experiential service output with top professional qualifications; On the other hand, CS channel customers have a great demand for differentiated efficacy services, but the profit of most store experience areas is not high. The characteristics of the light medical beauty project "high customer order, multi-frequency, moderate experience time, high profit and high technology" can just help stores solve the problem of declining passenger flow and strengthen the stickiness between stores and customers.
"Brand is pushing light medical beauty, and peers are talking about light medical beauty", which is the popularity of light medical beauty in the industry. Many bosses choose to test the water, among which a cosmetics chain store in Jiangxi has launched a medical beauty project. After a while, the person in charge of the chain said, "I feel much more relaxed in the store after doing the light medical beauty project." In the past, selling goods was exhausting, but light medical beauty customers had high unit prices and high profits, which easily supported the profit demand of stores. "
The pit of light medical beauty project has to be prevented.
However, not everyone is suitable for introducing light medical beauty, which is not as perfect as it seems. In fact, there are many crises hidden behind it.
At present, cosmetic shops provide a wide range of light medical beauty projects, one of which is life-class beauty, including various non-surgical medical means, such as laser ultrasonic scalpel, radio frequency, injection filling, biotechnology and so on.
There are problems of "qualification" and safety. According to the Measures for the Administration of Medical Beauty Services issued by the Ministry of Health, the places provided by such projects as ultrasonic scalpel, needle-free water injection, and radiofrequency ablation need to obtain the practice license of medical institutions, and the practitioners need to obtain the qualification certificates of doctors, doctors' practice certificates and other related qualifications.
At present, most franchisees have no relevant qualifications, and most employees are BA in the store. For some professional treatments, they simply can't guarantee the accuracy and safety of the operation.
Since May this year, the state has launched a new round of rectification storm on light medical beauty projects, and all the service projects suspected of being carried out without a license in the past have been stopped. For shops that take risks against the wind, once caught, they will be fined, their brand image will be damaged and their business will be damaged.