The first step is to communicate the requirements and understand the design purpose.
Whether communicating with customers or planning or copywriting of our own company, we must make clear the purpose of the design before starting the design. When, who, where, what to do, what is the purpose, and what kind of results to achieve.
Be sure to clarify these requirements. If you don't have a good grasp of style, you can choose several similar works for your customers to choose and better grasp the design style.
Before the second design step, you must draw a sketch.
After understanding the purpose of the design, you must draw a sketch before the design. It is a good habit to draw a design sketch first.
We can draw a general composition, main characters, pictures and so on on paper first.
In this way, you can avoid the trouble of drawing directly with software and then modifying it repeatedly. If you encounter problems in the process, you can also directly communicate with the other customers to confirm, so that your design ideas will be clearer, so that the subsequent implementation process will be smoother and work efficiency will be greatly improved.
The third step is to start using software design according to the sketch.
After sketching, you can start designing with software. According to the structure of the design sketch, referring to the requirements of previous communication with customers and the design style, this poster is designed by PS or AI software according to the principles of color matching, color matching, layout and font style size selection.
Six Steps and Skills of Hand-painted POP Posters Six Steps and Skills of Hand-painted POP Posters
Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "air retention" of POP posters. If there is no air retention, the content written on the poster will be pushed in all directions, which will make people feel suffocated and sultry. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Activity poster making
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.
; What is the design principle of hand-painted poster design? Poster is a very economical form of expression, which can show the maximum amount of information with the least information and has a good publicity effect. How can a good work be designed with appeal? Let the audience get the most important information directly? The following are the design principles of hand-painted posters recommended for you. Principle of simplicity-images and colors must be simple and clear (that is, simple). Posters give people a simple and natural feeling. Both the color and the designed image should be concise and clear, which can give the audience a high degree of acceptance, make people understand the meaning of this work at a glance, and let people make more understanding and views on this product along this simple color, which really plays a role in publicity. The principle of consistency-the shape and color of the poster must be harmonious, and there must be a unified and coordinated effect design. Posters, like designing any other graphic art, can easily cause confusion. Therefore, in the design process, designers must implement the whole process with clear procedures. Clear thinking is a must in design, from the use of design titles, subheadings and materials to the handling of pictures and signs before design, it should be consistent. If there is no unification, it is difficult to have a complete plan and achieve the expected effect, so all design elements must be combined into an organic whole in an appropriate way before creation. Principle of innovation-Posters should be amazingly innovative in form and content, and have the amazing effect of being a strong person. Modern people have a fast pace of life and faster product updates. Similarly, an ordinary poster may not attract too many people's attention, and the same advertisement may not attract the audience's interest. Whenever and wherever, what you copy and paste is a tone, an advertising word or a system. These designs have caused the audience's aesthetic fatigue. If you want to make a breakthrough and win the recognition and praise of the audience, you must make great efforts to create creative works and shocking works, so as to gain a firm foothold in the design industry and better promote products. Skill expression-poster design needs high-level expression skills, which can not be ignored in both painting and printing. By using simple creative principles, maintaining creative consistency in poster design, coupled with novel creative ideas, we can finally open our minds and express what we want to express with unique expression methods, so that a good work can be presented to the audience. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.