1 house type
Hair salon-style beauty salons appeared in the primary stage of beauty industry in China. There are generally two or three barber chairs and two or three beauty beds, which are called "beauty salons". Judging from the history of beauty development, hair salons and beauty salons have basically followed the development path of beauty industry in Hong Kong and Macao. In the early stage of the development of beauty industry in China, hair salons and beauty salons played a great role in exploration.
2 salon types
Salon-style beauty salon is a form of beauty salon that has survived the brutal market competition. This kind of beauty salon has high-grade hardware facilities, such as: spacious venue, clean decoration, good hygiene and elegant environment; There should also be very good software, such as a responsible beautician, who should have a high level of education, convincing aesthetic accomplishment, certain psychological knowledge and psychological communication skills in addition to superb technology; Beauty ladies who are engaged in general beauty services have received special language expression and communication training after mastering practical operation techniques.
3 therapeutic type
Therapeutic beauty salons are more common, such as beauty departments opened by hospitals, beauty salons made by some Chinese medicine practitioners to treat various spots or other skin problems, and so on. This kind of beauty salon is a bit like the outpatient department of a hospital. The relationship between customers and beauticians is similar to that between doctors and patients. Of course there is a difference. For example, if customers are not satisfied, they can ask questions directly, or even stop treatment and change beauty salons without hesitation. With the reform of medical system and the improvement of people's requirements for beauty salons, this part of beauty salons began to transform. Some merged, some contracted, and some young and far-sighted medical experts joined. They carefully study, explore and introduce effective beauty products from the perspective of human physiological structure, and really introduce treatment into beauty salons.
4 leisure type
Leisure beauty salons are accessories of health care and entertainment, located beside hotels, gyms, nightclubs and swimming pools. This kind of beauty salons mainly provide people with supporting relaxation services after travel, entertainment and exercise. First, one-stop service to improve service quality; The second is to use all equipment, venues and projects to increase operating income and make enterprises more competitive.
5 enjoyment type
Enjoying beauty salons is the product of China's specific economic period. The decoration is luxurious, extravagant and expensive. In a specific period of economic development, some people seized the opportunity and completed the original accumulation of capital. Attracted by China's reform and opening-up policy, many Hongkong, Taiwan Province and foreign businessmen come to invest. Driven by many factors, the consumption level of China once improved, and many luxurious restaurants, restaurants, song and dance cities and other pure consumption places and luxury beauty salons came into being.
6 specialized types
With the further subdivision of the beauty consumption market and the increasingly diversified and personalized characteristics of customer consumption, at the same time, with the rapid development of beauty technology, various high-tech beauty products, beauty instruments and beauty equipment are constantly introduced, making beauty services more and more professional and refined. In recent years, the emergence of various forms of specialty stores related to "beauty" is a good proof.
At present, the common beauty shops in the market are: slimming (slimming) shops, spas, perfume gas stations, cosmetics shops, nail shops, color consulting studios, makeup shops or image design (modeling) studios, painting shops, dental beauty shops, men's beauty salons and so on. The emergence of various specialty stores is the inevitable product of the great division of labor in the beauty service society, which is easy to form a chain, network and large-scale operation. It is the only commercial format that small and medium-sized beauty operators can use to compete with membership beauty salons and comprehensive beauty centers in the future.
7 member types
With the continuous expansion of the number of professional women and the increasing weight of their social roles in the workplace and business, professional women have become the most active and consuming major consumer groups in beauty salons today. These professional women's functional requirements for beauty salons have gone far beyond the scope of "facial beauty" in traditional beauty salons, and entered "whole body beauty" and "psychological beauty", and even workplace communication, psychological counseling, emotional comfort, marriage and family counseling, and cosmetic training courses. Therefore, they need to find a leisure service place that can not only meet their "various beauty" needs, but also suit their "social identity", so membership-based beauty salons that provide services for this specific group came into being.
The seven different types of beauty salons mentioned above have their own different service items and facilities, their own business models, their own charging standards, and their own target consumer groups, forming their own different cultural connotations and corporate styles. However, with the expansion and deepening of the influence of beauty on people's lives, the improvement of people's understanding of beauty and the rationalization of consumption attitude, domestic beauty salons will advance in a good development direction under the guidance of a specific law and steadily advance in a virtuous circle.