Comments on the characteristics of digital cameras of major brands

1. The most successful brand in market operation: Canon.

Although technology is the primary productive force, in the world of consumer electronics, the primary productive force cannot be completely transformed into the primary competitiveness. Just look at Pentax. Ke Mei, a technical madman, is immersed in technology. Canon's style of introducing machines is: from high-end to low-end, the price system built by each DC is seamless, and it is not very keen on the introduction of new technologies. It can even be said that if there is no good balance between cost, performance and market performance, new technologies and new molds will not be blindly introduced. Since the birth of series A, dozens of machines have been introduced, which follow the following upgrades:

A80-A95-A6 10-A630

A620 A640

A70-A75-A85-A5 10-A530

A520 A540

A400-A4 10-A430

Look at the genealogy above. Except for the pixel upgrade, the CCD and lens are unchanged (except that A85 is upgraded to A5 10, because it turns out that A85 can't play the role of a low-end mobile phone well). If the cost is well controlled, it will be invincible in the price war. Moreover, there are few mistakes in the development process, and most models are classic machines. Sony-style mistakes rarely happen.

Moderation and steadiness are the consistent styles of Canon, which makes it the most mature and successful brand.

2. The most controversial brand: Samsung

Like, fashionable, cost-effective; Those who destroy it are regarded as heretics, rubbish and ignorant of photography.

No matter how controversial, Samsung's step-by-step progress is obvious to all. Although today, its image quality still makes people feel that their skills are insufficient, but how many people who pursue fashion really care about image quality? Just shoot it. Look how beautiful this machine is! Although its success in consuming DC is obvious, I am not optimistic about Samsung's SLR. I adopted two adopted sons from Pentax, even mine? Besides, Pentax didn't ask for it? Pentax has abandoned ISTD series and used K series instead.

3. The most embarrassing brand: Nikon

I want to rise, but my testicles are held by Sony. Every time I want to get angry in the market, I often have Yang Wei. In the eyes of photographers, the most professional brand CCD is not my own. Quan Huafu has been crying for many years, so that Canon's rabbit has become a lonely dancer. A few years ago, its high-end consumer machine was very good. Coolpix5400, 8400, 8700, 8800, 5700 are powerful and admirable. However, several romantic figures are dead. The current consumption DC is L and P, and S series dominates the world. From the top P series to the bottom DSLR D50, the price is several thousand yuan! Its whole product system can't be connected at all, which is sad ~ ~ ~

I know that many people have Nikon complex, so do I, so I am more worried about its present situation. D80 is out, can this noble hold down A 100 and 400D? I think it's dead.

4. The most retrogressive brands: Kodak and Olympus

Kodak and Olympus are tied for this honor, and the vagaries of DC rivers and lakes make people feel that nature is deceiving!

Before 2004, Olympus played an important role in the DC market, and it has always been a place to explore flowers. Speaking of telephoto, everyone must say C7××

Speaking of fashion, it must be said that the high-end miu series, C8080 was the leader of high-end machines that year. Many people around me have chosen the O machine. Unfortunately, after a series of tricks, Olympus stepped into the abyss step by step, perhaps because the main profits of Olympus did not come from DC, and 80% of their profits came from other fields. Although you have made frequent efforts since last year and the pushing speed is quite fast, how many models can you remember? Now it has a wide front, from SLR to low-end machine, attacking all the way. In fact, O-Ji's machine has made obvious progress in technology, but it has just been ignored. At present, the introduction of waterproof DC still occupies a certain market, and O-Ji has suffered setbacks repeatedly. Let's bless it.

Kodak, the reason why I want to put it in the back is to give it a hat: the most disappointing brand. In today's market, Samsung and Kodak also bear the aura of non-Japanese goods, but the treatment they receive is quite different. Many people regard Samsung as melatonin, which is different from treating Samsung like "the autumn wind sweeps away the leaves", but Kodak enjoys the "spring-like warmth", which is simply loved by thousands of people. Although we "Zhao Yun" strongly support us, Kodak has been moving towards the goal of "A Dou" and vomiting blood! Kodak has come this far, I think there are several reasons:

A. The historical burden is too heavy, and the film is too important, so I have been hesitant to develop DC, although it is a pioneer of DC; It pays too much attention to photo printing. It seems to pay more attention to the photo printing business that customers cooperate with Kodak DC, which leads to the special image quality of Kodak DC. The traces of processing in Kodak DC machine are too obvious, the image quality is controversial, and the advantages of ps are lost, but the developed effect is absolutely brilliant. But how many photos did you develop for the DC you bought? I think more people choose to put it on the computer.

B. There is something wrong with the market operation: Kodak is certainly not slow in pushing new machines, but what is worse is that its own machines are slowly withdrawing from the market. Take the classic telephoto DC as an example. Since the success of 6490, Kodak has planned to dig more gold in this field, such as Z7590, Z740, Z6 12, P850, etc. Generations will live under one roof.

C. The problems in brand operation, coupled with the recent chilling LS443 incident, can be regarded as Kodak's heartbreak to consumers. Zhao Yun, will this sinus be guaranteed? Recently, Kodak, which has almost no experience in DC market, has to sell its sales department to a Singapore company, which is really getting weaker and weaker!

5. The most personalized brand: Fuji

Nowadays, there are various styles of consumers DC, but they have a similar heart. After all, there are only a few CCD manufacturers. Fuji, on the other hand, has taken a different approach, using its own super CCD, people engage in anti-shake, it engages in high ISO, people engage in high pixels, and it engages in large CCD, all of which deviate from the trend but can succeed repeatedly. Just like Liu Bei bragged to others: Be prepared to act normally, and every time you confront Cao Cao, things can turn into gossip. With the success of F series, Fuji became the leader of the second group. It pays great attention to family planning, unlike Kodak, which has few styles in each series, but it can be used in its own way. However, judging from the handling of F 10, F 1 1 and F30, it is still not as excellent as Canon, and it turns out that the introduction of V 10 is a big stink.

In the field of SLR, Fuji is not so fierce. It adopts "hermit crab tactics" and builds its own nest with Nikon's shell, which is neither too slow nor too dead. However, with its characteristics in portrait, Xiaoao Studio is ok.

6. The lowest-key brand: Pentax

For it, I really want to shed a hero's tears. The technology is so excellent and the market performance is so poor. For DC consumption, we say that Sony is doing very well, Canon has excellent image quality, and Pentax is excellent in everything (excluding OEM). Look at the shake-head telephoto machine IOPT-X, 750 ... Needless to say, large and medium format, 135 format SLR, can be used by consumer machines. Unfortunately, in the promising SLR market, there are a bunch of inexplicable istD series with obscure names and average indicators (the picture quality is definitely not average! ), coupled with the scarcity of lens resources and poor market operation, made most parts of the country surrender. However, since the adoption of two SLR to Samsung, Pentax seems to understand everything, and now it seems to find a feeling slowly, from SLR K 100 to DC A 10, which is remarkable. Unfortunately, there is not much time and space left for it.

7. The brand with the strongest comprehensive strength: Sony

Before the merger of Ke Mei, Sony was already a mobile phone consumer of dc. When I first came into contact with dc, people around me said that Sony was the most professional in DC ... (Laughter) Although it was very popular in the market, Sony still lacked confidence. Although F7 17 was a great success, F828 was called Zibian King. Although it has mastered the manufacturing process of CCD, although it has been consumed, it plays SLR, hehe, your Sony is still young ~ ~ ~

However, after accepting Ke Mei, Sony suddenly became strong. It not only has mastered the core ccd technology, but also has skillful market operation (watching it play T series is just like Canon playing A series). Just like Cao Cao, who unified the north, he is full of ambition, grasping SLR in one hand and DC in the other, and both hands want to be hard. A 100 is comrade Cao Cao's gauntlet: "whoever is near gives up the crime of cutting, and Liu Cong gives up. Today, there are 800 people in the water conservancy army, and Fang and others will hunt in Wu ... ",but what is the record of A 100, the pioneer of the water conservancy army? Let's keep our eyes open and watch.

8. Simple and cunning brand: Ricoh

I hesitated when writing the sign. Compared with Canon, Sony and Nikon, Ricoh is too humble. It was brilliant in the film machine era, but it was once lost in the digital tide. After cleaning the lead flower, I went back to the old farmer in the field and worked diligently on the small plot. The market is not big, so we should carefully combine what melons and vegetables we plant. The Sony family has a big career, and when there is a storm, it is a small case. With a thin family background, it is more important to be diligent in calculation!

Mainly engaged in R and Gx series. As you can see, R series has been developing new machines, but Gx has not been updated.

Portable wide-angle, then step by step telephoto, anti-shake, then add pixels on this basis, and then quietly slim down, step by step, one model, the front model, R 1, R2, R3, with the simplicity of the earth, the back model, with some modern flavor. Is the introduced machine a success? Not necessarily, but you can sell it and make money. Did you fail? That won't happen! Look at its machine, portable, wide-angle, medium telephoto and cost-effective. It gives everyone everything they want, except the picture quality. Why is this?

All kinds of hardware parameters are very beautiful, and everyone knows it very well, but things like picture quality require a lot of effort and cost, but they may not be brilliant. This is the most subjective part. Let's take Canon's high-end A series and G series as examples. The processing engine, optical zoom and CCD are all the same, but the price difference is doubled! Some old birds may say that the lens is different (the maximum aperture is different) and what is different ..., but do ordinary people care about these? If Ricoh insists on high image quality, it can be done, but the high-end market is saturated. Can it compete with others? Can't it afford to lose? Besides, if you can accept the quality of Samsung Panasonic, why not?

There are exceptions to everything. Ricoh suddenly launched GR-D, which is very inconspicuous, but it is very popular with high-end celebrities. It seems to tell us that it is playing with taste and not losing to others!

Ricoh, with the cunning of an old farmer, is small and wide in the tide of digital.

Then, I listed two pairs of brands that are very close to each other.

The first pair: Panasonic and Casio

To say that a few years ago, Panasonic was nothing, but it started with telephoto and anti-shake (it was not the first to introduce anti-shake, but it was the best to play anti-shake, and now it seems that it is shameful for DC not to shake it). Now it is actually a vassal, telephoto, wide angle, card, home, SLR, attacking everywhere, very nourishing; Moreover, after cooperating with Lycra, they actually pulled the tiger skin and sold it at a high price, but the consumers were surprisingly tolerant. Do you find it strange? In any case, its road is getting wider and wider-"Our life is full of sunshine"

To say that Casio was also famous for a while a few years ago, rotating the lens to zoom. It is very interesting, at least one of the pioneers of DC market. It's a pity that it's Spring Festival in Wang Xiaoer, and it's getting worse every year. It was awesome in those days, including professional machines, telephoto machines and home computers. Which one can't live without it? But since the high-end P series, our "Guan Yu" has gone to "Maicheng", and now only the card machine is left. At the beginning, many professional card machine manufacturers were dismissive (such as our "Adou" Kodak and Nikon). Now everyone wants to squeeze in here, which is very dangerous. Casio's road is getting narrower and narrower-"Please don't hurt me again"

The second pair: Sanyo and Sigma

Sanyo only plays consumer dc, and Sima only plays SLR. Sanyo is mainly OEM, and amateurs introduce razors by the way. It doesn't matter if they don't play well, but they don't lose much. Focus on the camera. In order to match the camera, they play SLR by the way, and it doesn't matter if they don't sell well Anyway, they want the effect of high and low music.